McDonald’s Packaging Crisis

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McDonald’s Packaging Crisis

McDonald is regarded as the world’s largest food chain. Current statistics indicate that on average, close to sixty eight million customers are served by the company all over the world on a daily basis. With its headquarters in Oak Brook, Illinois, United States of America, the company started on humble beginnings dating back to the year 1940. The company started as barbeque restaurant being run by Richard and Maurice McDonald. Ray Kroc became a partner in the year 1955 and later purchased the entire entity and oversaw its worldwide growth. However, with growth, comes along inherent issues. McDonald has been faced by a myriad of issues with one of the most intense being the packaging crisis. The polystyrene “clamshell” sandwich containers used by the company were deemed as environmental pollutants even though the containers represented a small percentage of the entire municipal solid waste (McDonald’s Corporation, 1990).

The company endeavored in undertaking several steps aimed at alleviating the crisis. The first step undertaken by the company involved the commissioning of Stanford Research Institute with the mandate of undertaking a conclusive research on the environmental impact of the polystyrene “clamshell” sandwich containers. The results were to be compared with paperboard packaging. The research evaluated the various aspects of the two alternatives involved from the time of manufacture through disposal. The Stanford Research Institute found that the plastic packaging system was preferable due to its low environmental impact. The underlying reasoning was that the covering of the paperboard rendered it un-recyclable whereas the polystyrene was recyclable and the production process utilized minimal energy.

The company took up the environmental challenge as an opportunity to come up with a responsible environmental strategy. The underlying endeavor of the company was to design a dynamic capability leading into a culture of making environmental action a going concern within the company encompassing the entire company’s activities. By engaging with the Environmental Defense Fund (EDF), the company altered its conventional linkages with the market with the introduction of environmental concerns throughout the company’s value chain. The Environmental Defense Fund (EDF) as a non-market environment did not have the intention of being rewarded for its involvement with the strategy (Environmental Defense Fund and McDonald’s Corporation, 1991).

The recommended course of action for the company is engaging with the Environmental Defense Fund (EDF). By dealing with a non-market, the company was able to improve the image and quality of its chain system. The image change was facilitated by the resulting improvement in terms of environmental concerns. There was an immense increase on the number of boxes collected by the suppliers, in addition to the creation of a market for the recycled material. The company realized the first-mover advantage in comparison to its competitors. This was resultant of the privileged association with non-market players (Stillwell, Contz, Kopf, and Montrome, 1991).

The company was able to accomplish three goals by its association with the Environmental Defense Fund (EDF). The company was able to perceive the underlying issues as being significant in the company’s entire value chain activities. With this regard, all solutions to the underlying problems were to be incremental and complementary to the other procedures and measures undertaken by the company. The company was able to make environmental responsibility a going concern in the same respect as conventional business conduct. The company was therefore able to win back the trust of its clients and thus repair its image. This is indicated by the positive response depicted by customers in depositing recyclable material in containers and the increase in company sales.

 

References

Environmental Defense Fund and McDonald’s Corporation.(1991). “Waste Reduction Task Force Final Report,” Oak Brook, IL: McDonald’s.

McDonald’s Corporation. (1990). McDonald’s Packaging — The Facts. Oak Brook, IL: McDonald’s.

Stillwell, J., Contz, C., Kopf, P., and Montrome, M. (1991). Packaging for the Environment, New York: American Management Association.

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Modernism Essay Assignment

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Modernism Essay Assignment

            Modern architecture, as the name suggests is the latest architecture that dissociates itself from the earlier architectures. Modern architecture dates back to the late 19th century when technology came in. The modern era architecture began towards the end of the 19th century when architects started to reconcile architectural principles to the emerging technology. This resulted from the modernist movement that sought to bring newer designs to suit the technologically growing society with the intention of creating buildings that follow a function. In addition, more ideas of how one should live in the industrializing society were changing. With technology, new architects such as Frank Lloyd Wright were able to design better buildings that would consider functionality as their basic philosophy, among other ideas (Mcrae, 2009).

Modern architecture is characterized by simplified structures. The difference between the modern architecture and preceding architecture is simplification of the buildings, and elimination decoration to follow function. Modern architecture is more designed to suit function or purpose of the structure. The other difference is the materials used (Mcrae, 2009). Due to technological advancement, steel and glasses were used in building of the houses, which was not there before. It is during this time that the famous phrase ‘form follows function’, was heard, where the architects were able to build buildings that would serve specific purposes. The principle is that the shape of the building should be determined by what it is intended for, such as offices, industrial, or residential. The phrase was derived from the Architect Sullivan in 1896 when he sought to differ from the previous form of architecture where function was determined by the form. In his idea, form should come after the function has been considered.

On the other hand, during the pre-modern period, houses were built using stones, bricks, and stained glass. More so, design was much or almost the same in shapes, and the function of the building was not considered before the houses were constructed. The traditional architects designed buildings according to how they perceived them best, giving many details to the finish. Any person who wanted the house would have to fit their function inside the already built house or building. Therefore, it was easy to note that all functional buildings, whether offices or factories, had little difference.

Another characteristic of form of the modern architecture is the lack of ornamenting the buildings. In the pre-modern period, all buildings would be decorated with finely finished patterns crafted by hand. In the modern era, the architectures sought to realize optimal utilization of machines in architectural work. While human beings would be pleased to see well-crafted or ornamented finishes in their buildings, technology did not need to do that. Rather, technology sought the simplest form; therefore, could not make such carvings. It is for this reason that modernistic architecture looks simple since there are no complicated decoration in the finishing of buildings, rather, they are made of straight smooth and definite shapes. With the modern era, ornamented buildings look superfluous rather than appealing.

During the early stages of modern architecture, an understanding of the phrase that forms follows functions increased tremendously. People knew that buildings are supposed to be determined by the function they will be serving and the materials in order to have an intrinsic value and beauty, without needing to be ornamented like the traditional structures. There was a different perspective concerning buildings, where people drew away form the traditional forms where buildings were heavy structures made of bulky materials. Instead, the modern architects viewed buildings as voluminous spaces enclosed in light with thinner curtain walls supported by thin pier. This was inspired by the ability of machinery to make such walls. The modern houses are made of the basic materials that include concrete and stone, glass and metal, which allowed simpler structures. The space of the house was designed for the basic things that a person would need. They also differ in style form the traditional structures that used gabled roofs with stained windows that allowed minimal light. Instead, the modern architecture sought to allow in more light through the windows, while roofs were flat, making the buildings resemble boxes. The philosophy here was to have just enough space for the basic needs of the person. Without ornamenting, the materials used to build would be left bare making it even simpler to build.

The basic form of a modern house has been a simplified, leaving space that does not require ornamenting, and allows in more light through windows designed so. The basic shapes are rectangular and square, making them look like boxes (Mcrae, 2009). However, with more advancement, many designs of the modern architecture have resulted, with houses not only being designed to follow function, but also the landscape of the area, especially for residential houses. In addition, the structures are designed to include curved walls inside to allow smooth distribution of air, but still maintain the basic forms of the basic modern architecture.

With this idea, that form should follow function, which became the adopted philosophy concerning architecture, many architects were able to design houses according to the needs of their customers. In addition, the modern architecture also changed the way people lived through coming up with independent designs from the traditional ones that considered culture. With houses designed according to function, they could not follow all cultures and traditions of people since the architects had a view that people should fit to their work, rather than follow their traditional values (thinkquest.org, 2011). Modern architects believed that all human beings have the same basic needs.

The philosophy of modern architecture follows on five factors that define the art. The first philosophy of modern architecture is the popular phrase that form follows function as mentioned (mysticmadness.com, 2012). This suggests putting the purpose of the house the first priority during planning. The building should consider easy access of the most important parts of the house such as the living room. It also means that function of the house such as the living room should be designed to fit its purpose, while the bedroom should also be designed to meet function. With the bedroom, since it a place to sleep required small space while the living room will require more space.

The other philosophy was ornamenting being a crime. This was to mean ornamenting of buildings should be eliminated, and buildings left with space. People now preferred the geometrical voluminous shaped buildings without ornaments. Ornaments in the modern architecture are considered out of fashion, and only make a building too complicated as well as hard to maintain. Traditional architecture used ornaments to conceal the structure of the buildings. Without the ornamentation, the buildings were easier to maintain, and easier to follow function as well as avoiding unnecessary details. The walls of modern houses are straight and boxy without any decorations that conceal them (mysticmadness.com, 2012).

Use of new materials is another philosophy suggesting drawing away from the traditional materials. The modern architecture is characterized by use of new materials different from the traditional ones. Modern architecture is characterized by modern materials that use reinforced concrete and steel as well as wood. The modern architecture uses sincere materials where wood is used just as it is and looks the same way on the building, while concrete should look as concrete. In addition, these materials are used in a large scale with concrete having the capability of being poured into any form. The new materials are stronger than the traditional materials, which were stones and bricks. Though they are still used today, they are used minimally (mysticmadness.com, 2012).

The other philosophy of modern architecture is the sowing off the structure where there is more emphasis on the structure of the building. Traditionally, structure of the buildings was hidden as much as possible through ornamenting. Traditional architecture had no value for the structure of the building; rather, they considered the ornamenting as the center of the buildings. Modern architecture focuses on the structure as its central part. The structure becomes the beauty of the house. With modern architecture, people are concerned with how their houses look both from the exterior and interior (mysticmadness.com, 2012).

Finally, modern architecture uses the philosophy of breaking away from history. The philosophy suggests that anything traditional is out of value. The modern architecture did not have value for anything that was done before, which enables the architects to bring down traditional buildings to replace them with modern high-rise buildings in the urban centers. This was a break from the historical architecture, where the architects sought to create an entirely new way of designing buildings (mysticmadness.com, 2012).

The social ideas of the modern architecture are focusing on how people should live, instead of looking at the current situation people are living in. Modern architecture tends to change people’s views  on living. The architects of this era focused on the idea of human beings having the same basic needs. The modern architects do not consider the differences of people’s needs, including cultural and social differences. The modern architects used their own creation to design houses with an aim of making people adopt the new designs. With their own ideas and designing houses to follow function, they forgot that a culture does determine function. For instance, building a house in India requires having a room to make a shrine. There were ideas such as living in apartment houses would be better for social meetings, and that detached houses may be good, but do not provide solutions for how a modern person should live.

Frank Lloyd Wright was among the pioneers of modern architecture. He was born in 1867, and contributed to the ‘Prairie’ and ‘Usonian’ styles in American residential houses. Works of Frank are very much consistent with the modern architecture considering he was among the pioneers. He is famous for many works such as the ‘Falling Water House’, which he designed partly on a waterfall. Just like modern architecture, this building uses reinforces concrete and steel to support it above the waterfall. From its interior, light penetrates easily without difficulty, and has no ornamentation. Its structure from outside looks like several rectangular shaped boxes and vertical walls placed on each other with simple walls. In addition, to represent his organic style, the house conforms to the landscape and its walls look much as the stones around. The building falls away completely from the traditional styles. Slabs of the building are supported by concrete with the walls between using more glass and steel.

Another building built by Frank is the ‘LarkingAdministrationBuilding’ in New York. The building, built in 1906 is one of the public works done by Frank considering he did few public works. The building id characterized by reinforced concrete, steel and glass. Although the concrete is more than the glass, the building takes the basic form of a modern building with definite rectangular shapes and smooth flowing walls. The building takes sincere style where the materials used are not concealed using ornamenting. The building looks relatively simple with straight flowing walls and piers.

Frank introduced a philosophy of his own, known as organic in 1908. Organic architecture in his description was architecture to represent principles of nature as seen through the intelligence of men. He sought to build natural looking buildings (Elman, n.d). Organic architecture involves respecting the building materials, and harmony between form, design and function of the building. The meaning of his philosophy was that a building has a natural relationship with the site as well as time. His philosophy suggested that a building was a product of its site and time. His idea was to design buildings that blended with the place they were built and during which time it was built (Elman, n.d).

Two years before his death, Frank published a book concerning his philosophy in architecture. In his book, he claimed that buildings should have a relationship with the land upon which it is built. He also addressed the issue of a relationship between human beings to the landscape, use of newer materials that included glass and steel with a focus to come up with a spacious architecture to develop a character for buildings. This was his notion of style in architecture. His philosophy and ideas have been used by many people to design houses (Elman, n.d).

 

Work cited

Elman, Kimberly. Frank Lloyd Wright and the Principles of Organic Architecture. pbs.org, n.d. Web. February 18, 2012.

Mcrae, Shelly. Characteristics of modern architecture. helium.com, November 02, 2009. Web. February 18, 2012.

Mysticmadness.com. Characteristics of modern architecture. 2012. Web. February 18, 2012.

Thinkquest.org. Modern Architecture and its impact on social structures. thinkquest.org, 2011. Web. February 18, 2012.

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Debriefing and CISM

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Debriefing and CISM

Critical incident stress management (CISM) refers to an adaptive technique used in the healing process of immediate and identifiable ailments. CISM has been used during pre-incident preparedness up to cases of acute crises for the purposes of putting up crisis follow up. CISM aims at enabling trauma candidates to return to work and carry on their daily routines in due course without the possibly of undergoing post-traumatic stress disorder. The appropriate application of debriefing in CISM is approximately within seventy two hours after the occurrence of a given incident.

Debriefings are applied as interventions for individuals who been directly involved in an incident but whose application has been stretched to even those not directly involved (Wesselink, 2011). The debriefing process involves providing the individual or group with the critical opportunity of expressing his or her experience and express how the incident affected him. The debriefing process inspires coping mechanisms, recognize the persons standing at risk and raise awareness on the individual on the assistive service available to them in the community (Wesselink, 2011).

The person undertaking the debriefing process should exercise caution during the debriefing process since it could lead to adverse effects on the affected individuals. Caution ought to be exercised in the employment of individualized of non-standardized psychological crisis intervention techniques in place with primary medial patients who are under minimal temporal distance in relation to their medical stressors or the exercise of such techniques with primary medical patients who are suffering from medical distress (Harris, Baloglu, & Stacks, 2002).

The use of such techniques on these cases is highly inappropriate as the timing of such interventions tends to be misconstrued, in addition to the individual’s crisis event or trauma. Debriefing as an intervention is best suited with acute situational crisis responses. The individual responsible ought to realize the limits of the debriefing process. Debriefing as an intervention has been proven not to be suitable for individuals suffering from acute medical distress. This is mainly because the process does not necessarily serve as a substitute for financial counseling, psychological rehabilitation, analgesia, reconstructive surgery or physical rehabilitation.

The efficacy of the debriefing process is judged by comparing individuals who undergo the intervention after a given crisis and those who either fail to take it or those who undergo alternative intervention processes. My recommendation is the halt in the use of debriefing since it is not clinically efficacious (Hobbs, Mayou, Harrison, & Worlock, 1996). Although those supporting the practice argue based on its empirical validity, very diminutive research has been undertaken that conclusively indicate its efficacy as a treatment. The only aspect that renders its adverse practice is based on its legality. Since the process is legally acceptable, many institutions and organizations including the law enforcement agency have incorporated the practice into their assistive programs in alleviating trauma on their personnel (Hobbs, Mayou, Harrison, & Worlock, 1996).

Research indicates that the intervention may cause adverse implications on an individual. The debriefing process may end up altering the individual’s usual social support system. The individual may cease from seeking professional medical support as many deem the debriefing as having helped enough. The program ought to be halted for the time being until proper research is undertaken leading to its improvement such that there are no instances where the program results into the creation of adverse effects on individuals.

 

References

Harris, M.B., Baloglu, M., Stacks, J.R. (2002). Mental health of trauma-exposed firefighters and critical incident stress debriefing. Journal of Loss and Trauma, 7, 223-238.

Hobbs, M., Mayou, R., Harrison, B., & Worlock, P. (1996). A randomized controlled trial of psychological debriefing for victims of road traffic accidents. British Medical Journal, 313, 1438-1439.

Wesselink, N. (2011). Personal interview.

 

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Unit 4 IP- Environmental Hazards and Human Health

 

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Unit 4 IP- Environmental Hazards and Human Health

An open dump can be described as an open area or facility where solid waste is disposed off and lacks proper sanitation (Camp, 2002). The world population has been increasing steadily, this has been a cause for alarm as the there are no adequate means of disposal of the ever increasing amounts of waste. Increase in the population size has meant that people are producing more waste and that the land available for waste management purposes such as the establishment of recycling facilities has diminished significantly. Open dumps pose quite significant safety, environmental and health risks to the population. Among such risks are the possibility of fire and explosions whereby disposal of flammable waste and waste that can easily explode when exposed to heat. The presence of chemical waste that produce harmful gases pose health problems to the population near the open dumps to people further away from the dumps. The presence of fire in open dumps decomposes the chemicals to form very harmful gases that are a health risk to the population. The gases are also a risk to the environment because they diffuse in the atmosphere to mix with the water vapor in the air, this result in acidic rainwater that destroys crops and erodes rooftops (Camp, 2002).

A landfill can be described as a site where the solid waste is disposed off by being buried in deep holes in the land that have been historically referred to as the most formal methods of waste disposal. Despite the landfills being considered the best alternative for waste disposal, they still pose several environmental, health and safety issues. During landfilling process, the heavy machinery has the possibility of damaging the groundwater and or aquifers by leaking the harmful waste. In addition, during landfilling process soil contamination may occur due to the presence of non-degradable chemicals such as pesticides in the waste. Leachates also contaminate the soil and the water sources. These chemicals have the potential to cause devastating health issues to the people who consume things dissolved with leachates. Leachates also damage the soil composition rendering it unfertile or when plants absorb nutrients that are later consumed by people or animals this results in health complications such as cancer or stomach complications (Camp, 2002).

Landfills also produce gases such as methane when generated by decaying matter. Methane is a gas that is considered harmful to the environment due to its greenhouse effect whereby it absorbs the heat from the sun and radiates part of the sun’s rays. Such an aspect contributes to the increase in the temperature of the environment. Without decomposition, the waste increases dramatically and eventually leads to reduced or more so lack of space to dispose the waste. The modern landfill is usually made up of heavy machinery that is responsible for the movement including delivery of the material. When waste arrives in trucks, it is weighed on a weighbridge and sorted. The bulldozers at the site spread the waste over the designated area for landfilling. The early landfills lacked the machinery to weigh the trucks and the loads for precise quantity recording of the waste delivered to monitor the changes and progress. The new forms of landfills also enable the weighing of the trucks without the waste present to get more precise weight calculations of the waste (Camp, 2002).

Marionhill landfill in South Africa is a different form of landfill because all the waste delivered is sorted to get waste that can be recycled and sent to recycling plants.. Leachate, which is common in landfills, is collected in a reservoir called a Sequence Batching Reactor. Here the leachate is made into a less harmful substance by aeration and settlement such that this results in a cleaner leachate, which is later used as a source of irrigation water. Methane gas produced in the decomposition process by the anaerobic decomposition process is channeled through pipes and later sold to gas vendors for industrial purposes (Taylor, 28).

References

Camp, W. G. (2002). Managing our natural resources. Albany: Delmar/Thomson Learning.

Taylor, Y. (2009). The earth organization. News and information: TOXIC LANDFILL SITES! Perhaps not, 11. Retrieved from http://www.earthorganization.org/articles/Library/Toxic_landfill_sites_perhaps_not/default.aspx

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Hinduism

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Hinduism

Smith gives a description of the answer given by most Hindus in defense of the many gods in their religion. They state that all the deities have a relation with one single deity who is known as Brahman. Brahman is a universal Spirit in which, the phenomenal universe originates and is supported. This deity exists in three main manifestations, which are further divided into further manifestations. The three are Brahma, Vishnu and Shiva. Unlike other religions, Hinduism is perceived more as a tradition where people acquire their desires.

Hinduism is a way of life where advancements and growth takes place in time. Most religions have doctrines and principles, which they follow on a daily basis or when they are required to. In most cases, the religions do not grow. They only follow the doctrines that were laid down during the foundation of the particular religion. However, Hinduism seems to adapt to new doctrines and practices with change of time just like way traditions change with time.

During the Classical era, some concepts in the Hindu religion followed today were developed. The Karma, Samsara and Moksha concepts were developed in this period. These are the cosmological processes of merit and demerit, life-death-rebirth and the release from Karma respectively. Smith has stated four main types of Yoga in which one can attain Moksha. These are the Jnana, Bhakti, Karma and the Raja types. The Karma and the Raja types of Yoga are more physical and psychological. The Karma Yoga requires the understanding the worker and so one uses work to attain moksha. The Raja Yoga involves the movement of the breadth and the body. This type is very familiar globally as a way of exercising.

As is evident, Hinduism is, not just physical but it is also highly physical. This is common with most traditions. Similarly, it requires learning and practicing at on a daily basis, which is common in most east asian traditions. Although other people do not know much about Hinduism, Yoga classes and practices are particularly common globally. They are used as a form of both spiritual and physical exercise. In other words, the religion can be studied, adapted and be practiced just as the way one can go to a particular country, learn the traditions of the people and practice them.

In the Brahmanical period, the Brahmans (priests) came up with system known as the caste system. This was a form of organizing the Hindus in accordance to their civilization. There are the Brahmins, the Kshatriyas, the Vaishyas and the Shudras. These are the priests, the warriors/rulers/kings, merchants and the servants respectively. The people known as the servants are known as the “untouchables” and so they are discriminated by the society. Such a practice is not common in most religions where the society is divided into groups, subjecting other groups into discrimination while others enjoy the good things of life. This is a form of human practice which may be categorized as traditions rather than religion common in other religions.

It is significant to understand that traditions incorporate practices, which change and may be advanced in time. Instead of incorporating doctrines and other concepts that must be memorized, Hinduism incorporates practices, which become a day-to-day activity. The practices advance and they also change just as in the case of traditions. The physical and spiritual aspects of an individual are taken care of in this religion. However, the caste groups bring in societal classes, which may act as a source of disunity or inequality in the society. The religion is practical than it is theoretical. Just like traditions, it traces back to thousands of years from today but continues to evolve and advance with time.

 

 

Works cited

Neusner, Jacob. World Religions in America. Louisville, Kentucky: Westminster John Knox Press, 2010. Print.

 

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The BrooklynBridge

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The BrooklynBridge

The project was to construct a suspension bridge, which would connect Manhattan city and Brooklyn city over the expansive East river. The bridge would be one thousand five hundred and ninety five point five feet long, and its width would be eighty-five feet. The clearance below would be one hundred and thirty five feet. The project was required to provide cheaper, less consuming and safer transport between Manhattan and Brooklyn that would not be affected by the weather. The cost of the ferry was high, and during the winter, boats would get stuck in the ice. The cost of the project in today’s dollars taking into consideration the inflation would be approximately half a billion US dollars.

The benefits of this project are that the bridge facilitated cheap transport to the workers who used to pay high ferry prices when crossing over to Manhattan to work. The bridge ensured that the safety of the people was heightened since it was safer to use cars than ferries that were stuck in the ice during winter. The bridge made it possible for people to interact and learn new cultures from each other. It gave rise to new industries in Brooklyn due to the easy access through the bridge. Manhattan and Brooklyn merged into one city due to the BrooklynBridge, which gave rise to a new subway a few years later. Brooklyn developed greatly in terms of housing, tourism and elevating its town to higher standards. The negative effect was that people in Brooklyn gave up their city’s independence to merge with Manhattan city and form one city.

Through the new technology, the BrooklynBridge has been renovated to include an elevated wide walkway for pedestrians, which include cyclists and those on foot. This has in the past enabled people to cross over when alternative means of transport has been suspended or gone on strike, for example, during the September eleventh 2001 terrorist attack in New York. In addition, it attracts tourists who come all over the world to cross the bridge. New technology on lighting has made it possible for the BrooklynBridge to be flood lit during the night, which illuminates the architectural features of the bridge. The bridge has been renovated to contain automobile traffic of six lanes. This change came as a result of new technology that caused the streetcars to stop running and elevated trains to stop running in the two current center lanes.

The bridge greatly affected the people. First, it exposed them to the culture of the other city since they could easily travel to and fro, without being restricted by the weather. Secondly, it enabled them to expand their businesses since easier passage of cargo through out the year was accessible. Thirdly, the BrooklynBridge made it possible for people to seek jobs outside their city which they could not do before due to the expensive, time consuming and unsafe ferry transport. In addition, the ferry and boat transport was significantly affected by weather especially during the winter season. The bridge facilitated the migration of people to either city in search of better opportunities.

The role of the local government was to approve the construction of the BrooklynBridge, which was initiated by the then New York city’s boss William Tweed. The government funded the bridge with the money collected as tax at a cost of fifteen point five US million dollars then. The New York City department of transportation is the one that is mandated to rebuild the bridge when there is a renovation going on. It is the role of the local government to collect toll money on behalf of the state government, which is later used to improve the bridge. The state government funded the extensive rehabilitation of the bridge after the bridge was inspected and rated poor following the collapse of I-35W HighwayBridge in 2007.

 

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Module 6

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Module 6

            Lying has always been considered wrong, even others considering it evil. Having the truth is always beneficial in order to figure out what happens next. Telling the truth is appropriate for both the listener and the teller. When the listener knows the truth, it feels good and can work with it as long as it is the truth. On the other hand, the teller feels relieved off a burden especially if it was a wrong done to somebody, and guilt is eliminated. More so, this makes it is easy to forgive as long as the truth is known. However, some things are better kept a secret when the truth is too detrimental to bear, and could cause damage to people (James and Merickel, 2010). In such situations, many people choose to lie in order to save the day. Many people engage in white lies in order to refrain from hurting people, and majority to keep their relationship going through lies when they know the truth would end a relationship. Governments are no exception when t comes to lies. When they know the truth would damage a nation and risk its security, white lies come in handy either to buy time for action or to stop panicking in people. However, white lies are only acceptable when they are supposed to help the other person despite hurting the person telling the lie or having benefits for both, but telling lies to benefits from others or for self-interests that hurt them does not qualify as a white lie.

The objective of having a government is to protect its citizens from any kind of attack. The government is supposed to ensure there is security within the country, and that citizens do not live under fear. However, the government is also supposed to ensure that in case there is any form of danger about to occur, the people should be warned and told of measures to prevent the danger. In addition, the government is supposed to keep unity among all the citizens. Therefore, when anything threatens to disrupt the unity within the country, it is the work of the government to ensure this does not happen. How a government deals with such matters is what matters a lot to the people, and when they are aware of certain problems, they demand to know what is happening. In many cases, the government does deny some allegations despite being true to protect the people since the truth may cause loss of trust with the government. When the government knows that some information would cause problems, a white lie would be applicable for the benefit of the people. As long as it is not for self-interests of the government officials, white lies would be acceptable in governments. However, when the lie will cost the people lives and resources which could otherwise be directed for a better course, the lie is not acceptable. From past lies made by governments in order to justify their actions of war, it is obviously not right for governments to keep some information or make allegations that are not true to its citizens.

In order to go to war, the bush administration is now known to have coined lies of the existence of biological and nuclear weapons in Iraq. None of them was ever found, and the government claimed failure of intelligence to justify the war, which they had no reason to. Many people died, many resources were used in the war, and many families to this day never know what their young men went to fight for. This was a war of conquest, rather than a war for eliminating any threat posed by Iraq. If the government had told the truth, none of the citizens of America could have agreed to this fact.

The first lie to gain public support came from Britain’s Prime Minister, Tony Blair in his ‘Doggy Dossier’, which he used to gain support for the war. Despite the dossier having reasons that would send a country to war, it was dropped since much of it was drawn from a 12-year-old thesis paper of a student (Burke N.D). This made irrelevant and could not be applicable. The next claim was the mobile ‘biological weapons laboratory’ with photos being shown. However, there was no proof of any biological weapon in the trucks as claimed. It was found that they were just hydrogen generating generators for weather balloons. This was just another strategy to keep fighting the war (Burke N.D).

There were many claims by the government that Iraq was purchasing aluminum tubes specially designed for use as uranium centrifuges, (Burke N.D). This was later proven as missile tubes that were legal. During the invasion, there were no centrifuges of such kind were found, and this was just meant for the public eye. There were also claims of rocket and launchers in Iraq, which were never found. More and more claims come in concerning weapons in Iraq, such as VX gas, anthrax, long-range ‘drones’, chemical and biological agent for weapons, among others that were never found.

In addition, President Bush went ahead to use fake documents to prove that Iraq was purchasing uranium oxide from Niger. This could not have been true since Iraq had uranium deposits within their borders. All of the allegations made concerning Iraq having weapons of mass destruction were never proven. It is therefore, true that all the proof that the government used such as the fake papers were intentionally created to lie to the people to gain justification for the war. The main aim of the war was to remove Saddam from power. The government knew they had no support for the military action in Iraq, and instead resulted to lies for support. It is obvious government should not keep hidden information form its people (Burke N.D).

In addition to Iraq war, other wars in the past have been a result of lies from governments. The world war was conceived this way, when Adolph Hitler lied to Germans that Poland had attacked them and went ahead with staging of fake attacks in order to gain support. Trough this lie, he gained support, and went ahead to invade Poland, leading to the Second World War (Burke N.D). During the Second World War, in order to find a reason to fight Germany, United States president used Japan as the way to get to Germany. The American government led by Roosevelt at the time provoked Japan to attack them. Another example is President McKinley lying to the Americans concerning the ‘USS Maine’ that had sunk due to an explosion in the coal bin. He said it was sunk by Spanish mine, leading to a war which was never provoked (Burke N.D).

In these wars, many people have died and many injured. Many families even today still mourn the death of their loved ones. Drawing from the history of such lies, government should not make lies to the public concerning issues that affect them. It is clearly that government should govern with the consent of those being governed (Burke N.D). Without their consent, any mistake made at the top by few individuals will affect the whole nations, and even coming generations. Through such lies enmity between countries arise, and could be extended for generations when the truth finally comes out. The claim of fighting terrorism has been on for almost a decade, and countries under war continue to suffer, while those fighting the wars continue to die. It is evident that most of the time the wars are for conquest reasons from the few at the top. Considering they cannot engage in war without the support of the people, lies are sought to gather support needed.

Government lies should be discouraged since they have a significant impact to a country. White lies within individual level that are meant to make people feel better may not be controlled since they are at a personal level. However, personal lies have no harm to others, and only affect the parties involved, and rarely do such incidents such as death occur due to small white lies. On the other hand, government is there for its people, to rule with transparency and integrity. Decisions concerning any national matter should be made with the consent of the people, who must have the right information to make a decision. They should not be lied to in order to agree to a decision that otherwise they would not agree. In addition, they are the people affected by the decisions; hence, they have the right to know the truth especially if it concerns their security.

 

Work cited

Burke, Edmund. The Lie of the Century. whatreallyhappened.com, n.d. Web. February 15, 2012.

James, Missy and Merickel Alan P. Reading Literature and Writing Argument. New York, NY: Prentice Hall, 2010. Print.

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Question I

The open system interconnection (OSI) defines seven different layers that highlight protocols of operation within communication. The first layer is known as the physical layer that serves the function of conveying electric impulses, radio or light signals through a mechanical and electrical based network. It incorporates hardware means of data conveying and reception through defined carriers such as cable, physical aspects and cards (Day, 5)

The second layer, data link layer, encodes and decodes data packets into bits. It furnishes protocol knowledge, handles errors, facilitates transmission and manages frame synchronization and flow control. The data link level is further divided into two different sub sections- the logical control link (LLC) and the media access control (MAC) (Day, 11). The LLC sub section controls flow control, frame synchronization, and checks errors in the system. The MAC sub section computer access to information data and grants permission to transmit it.

The third is referred to as the network layer. Its function is to provide routine and switching technology; creating virtual circuit logical paths used for the transmission of information from one node to the other. Other functions of this layer include routing and forwarding, internetworking, addressing, packet sequencing and congestion control. Thereafter is the fourth layer charged with the responsibility of providing transparent data transfer between hosts or end systems. It is also mandated with the task of recovering the system from errors, as well as sequencing packets.

The fifth layer, session, is responsible of establishing, terminating, and managing connections in between different applications. In addition, it sets up, exchanges, terminates, and coordinates conversations; it also engages in dialogue at each end between applications. It also deals with connection and session coordination. The sixth layer, also known as the presentation layer is designed to provide independence from data presentation differences. This is achieved by the translation information from the application format. This stage functions to transform information into a format acceptable by the application. This layer also encrypts and formats data meant for sending across the network, as well as providing freedom from problems in compatibility. This layer is sometimes referred to as the syntax layer.

The seventh layer, the application stage, is charged with the role of supporting processes in the end user stage as well as application support. Partners in communication are clearly identified, and user privacy and authentications are largely emphasized. Any constraints involving data syntax are identified in this stage, with every process in the stage being specified according to the application concerned. In addition, the application layer has a provision for application services for email, file transfers, and other software service networks.

Question II

The transport layer in the OSI system is supposed to provide an efficient data transfer between users at each end, providing reliable data services on transfer to the consequent upper layers. This layer also has the responsibility of controlling link reliability through a given flow control, desegmentation/segmentation, and control of errors. Some protocols in this layer are connection and state focused. This implies that the layer has a capability of keeping track with respective segments and therefore, retransmits in the course of failure (Day, 21). In addition, the transport layer has the responsibility of acknowledging successes in data transmission and sending the next bit of information if no error is detected.

The Network Layer, the third layer in the OSI system, is mandated with the task of providing procedural and functional means of conveying data in variable length sequences; this is done from a given source host in a network to another destined host in a different network. All this is achieved while at the same time maintaining excellent quality service called upon by the layer (as compared to the data link layer that conveys data between parties in the same network coverage). Moreover, the network layer is capable of performing routine functions in the network, and can fragment, reassemble, and report errors in delivery. The second layer in the OSI system, the data link layer, is charged with the role of providing procedural and functional means of transferring information between entities connected to a network, and detecting and correcting errors emanating from the physical layer (Day, 14).

Question III

The structure of a well-designed cable plant entails an appropriate and efficient viability to the desktop with no convergence of audiovisual, security, voice or building system management with the same (Rowe, 45). The same structure should entail a positive influence on the impact placed on network performance form the IP traffic. In addition, the plant cable should adequately save significant time and money and provide optimum service. The importance served by a well-designed cable plant involves ensuring operability, manageability, of the project’s plans. In addition, it also serves to improve the IT availability, quality performance as well as optimum performance and efficiency (Rowe, 52).

Question IV

A. Analogue signaling is a process that involves passing a continuous signal in varying quantities of time. These signals duplicate actual quantity features in their different quantity presentations. They normally use numeric methods for information transmission (Rowe, 21).

B. Digital signaling involves physically transmission of the signal in a discrete value sequence, for example, a digitized analog signal. In is more of a continuous time wavelength form.

C. Simplex transmission is a mode of transmitting data where the transmission path is designed to carry the information in a one-way direction- from the source aimed at the recipient.

D. Half duplex data transmission involves transmitting data in two directions, via the same carrier, but at different times. It implies information transmission through a line of bidirectional format.

E. On the other hand, full duplex transmission involves transmitting data information in two directions at the same time through the same carrier. For example, a local area network where one workstation is involved in sending information while the intended target is receiving it. One moves data on both ends.

F. Multiplexing involves the transmission of streams of information or multiple signals at the same time involving a single carrier; it is done in the form of a complex single signal that is then recovered at the receiving end in different signals.

G. Physical topology refers to the structure of interconnected local area network. This methodology is implemented to connect with cables physical devices, say different computers interconnected in a local area.

H. Logical topology is a term used in network computing describing the arrangement of devices within similar network coverage as well as how communications is achieved between them.

I. Star topology involves a situation where a network host is connected together with a central hub through a point-to-point interconnection. All data that revolves around the network circulates through the central hub (Rowe, 18).

J. Ring topology involves connecting computers in a network configuration where each computer and device in the network is connected in a shape resembling a circle.

K. Circuit switching is a process that involves establishing a dedicated channel in a local network for a specified amount of time. A good example of this system reveals itself through the telephone system.

L. Packet switching is digital system of network communications that segments all transmitted information- with no regard to type, content, or structure- into suitable blocks referred to as packets. This system features delivering streams of data in bi-rates through a similar network.

 

Works Cited

Day, J.D, and H Zimmermann. “The Osi Reference Model.” Proceedings of the Ieee. 71.12 (n.d.): 1334-1340. Print.

Rowe, Stanford H, and Marsha L. Schuh. Computer Networking. Upper Saddle River, NJ: Pearson/Prentice Hall, 2005. Print.

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Spring by Edna St. Vincent Millay

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Spring by Edna St. Vincent Millay

The poem, Spring, by Edna St. Vincent Millay expresses the persona’s skepticism towards the month of April. The persona questions the purpose of the month of April. She also affirms the fact that the beauty that comes along with the month of April is no longer fulfilling. The author brings out all these things that spring forth with the month of April, yet she still questions the purpose of life in general. The poem represents an aspect of awakening in the persona. It is an expression of the realization that all that is appealing may not always be an addition of beauty to life.

The use of the month of April and the season of spring is rather figurative and symbolic. They describe the beginning of life. The use of imagery helps to paint the picture of the chance of a new beginning in the life of the persona. April symbolizes the persona’s lover. The coming back of the month of April is metaphoric for the lovers coming back. The lover bears beauty like that of the month of April. Just as the poet questions the purpose of the month of April, the persona expresses the discontentment of her lover’s return.

The poet uses imagery and various descriptive words to bring out the mood of the poem. The uncarpeted flight of stairs represents an ascension that is rather not comforting. The relationship with the lover will give the persona some form of ascension. This may be emotionally or even socially. However, the persona expresses her unwillingness to go through this process. This journey is unpleasant and may cause her a lot of pain. That is why the flight of stairs is depicted as uncarpeted.

The poet’s choice of the word redness is rather significant. The redness represents both love and blood. Blood in this poem is synonymous to death; taking away life. The persona is no longer silenced with the partner’s love. This is brought out when the poet talks about the leaves that are opening up stickily. The word “stickily” paints a picture of the leaves not fully yielding to the process of blossoming. They open up, but they do so with reservations. In the same way, the persona sees the lover as not willing to let their love to blossom. The poet also describes the leaves as being little. This suggests that the partner shows little affection towards the persona. The persona no longer wants to settle for this kind of love. At the same time, the redness represents the death that will be brought about by yielding to the love. The use of alliteration in describing the little leaves emphasizes on the persona’s contempt. The juxtaposition of love and death emphasizes on the major influence that the lover had on the persona.

The poet’s idea of the absence of death signifies the persona’s current state. The lover has come back to find her in good condition. However, this is contrary to the death that happened in the past. The poet acknowledges that with the coming of April there is life, the deaths that occurred in the past cannot be forgotten. The deaths that occurred in the past represent what the persona lost when her lover went away. This is analogous to the death that occurs when the season of spring passes. Many plants die with the arrival of seasons such as autumn and winter. The poet uses the maggots figuratively. The image of brains being eaten by maggots is a rather disgusting one. This shows the persona’s disgust with the lover’s return.

The persona has lost hope in love and life. This is brought out when she questions the purpose of life. The poet compares life to an empty cup. The cup shows the person’s expectations to be fulfilled by the love of her partner. Normally a cup is used to hold particular content. However, the state of the cup being empty shows that the person’s expectations are not met. The love only leaves her empty. The use of the month of April to symbolize the lover shows an aspect of recurrence in his behaviour. The Month of April has been used by the poet to show that, just like the month, the lover has the habit of leaving and coming back.

The personification of the month of April in the last line of the poem helps us understand the persona’s feelings towards the lover. The last line creates the picture of a lover going back to the partner remorsefully. The aspect of flowers shows the lovers eagerness to seek forgiveness from his partner. This also implies that the lover had wronged the persona at some point. The poet brings out the persona’s decisiveness in the last line. The mood is created by contemptuous words used by the poet. The poet compares the month of April to an idiot. This shows that the persona sees no wisdom in the lover’s return. There is no sense in the lover returning to the persona. The persona referring to April as an idiot is ironical because at the beginning of the poem she describes the beauty that comes with the month of April.

The rhetoric question used at the beginning of the poet is for the purpose of emphasis. The poet emphasizes the persona’s skepticism towards the idea of believing that the lover’s return can actually bear fruit in her life. Some of the themes evident in the poem are those of love and betrayal. These themes describe the relationship between the persona and her lover. The persona feels that her love was betrayed by her partner. The love that existed is then discarded because of contemptuous feelings. The themes are built by descriptive words such as redness, death, beauty, and life. The poet uses enjambment on the third line of the stanza. He delays the entire meaning of the third line by bringing it to the fourth one. The effect is that the readers are able to see the persona’s decisiveness.

The meter in a poem refers to the measure of rhythmic pattern in a poem. The metrical variation of a poem can be achieved by looking at the patterns that the syllables in a poem follow. The meter followed by the poet makes the poem, Spring, pleasurable one. The rhythm is not regular, but there are various instances where the poet has used iambic and trochaic feet in the poem. Metrical variation is achieved on the thirteenth and fourteenth lines. Here the lines have been shortened by a foot. The meter helps the poet to emphasize the general meaning of the poem.

 

Conclusion

The poem has been used by the poet to represent the persona’s contempt towards a lover who had betrayed her. The major thematic issues displayed in the poem are those of love and betrayal. The poem uses stylistic devices such as personification, rhetoric question, symbolism and general imagery to build on these themes. The persona’s decisiveness is clearly brought out in her tone built by the author’s choice of words. This poem is an apt representation of artistic expression used to convey major themes.

 

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Creating and Managing Supplier Relationship

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Creating and Managing Supplier Relationship

Question 1)

Several reasons can be attributed to the success of ISO 14000 registration in Japan and China, compared to United States. When the ISO 9000 was first introduced, Japan held high regards for its quality management and were slow in adoption. This hit them hard when other international companied required their suppliers to be registered under the standards (Pan, 2004). This had a set back in Japan who adopted the ISO 9000 at the last moment. When the ISO was introduced, Japan had already learnt their lesson, and was quick to adopt ISO 14000. China, on the other hand, has recognized the importance of such standards considering they are growing rapidly as a major exporter in the world, and many companies require suppliers to have these standards (Wilcox, 2007). United States in the other hand adopted the ISO 9000 at its early stages. However, many of the American companies do not have full trust of the ISO 14000 (Corbett, & Luca, 2002).

  1. Japan learnt form the ISO 9000 when they failed to adopt quickly
  2. Japan and China have been hit hard by environmental issues du to their population, and the standards encourage reduction of pollution.
  3. Japan and China have recognized the importance of having such standards for the company’s mage
  4. China’s government has set up organizations that look into the issue of these standards in order to encourage them

The following table shows several reasons why these countries adopted ISO 14000.

Reason for certification China Japan United States
Customer demand 3.11 3.19 3.26
Environment concern 4.06 4.10 3.86
Marketing 3.71 3.60 3.49
Community relation 3.53 3.69 3.42
Export reasons 2.27 2.21 2.48
Corporate image 4.15 4.25 3.88

 

Question 2)

            A good buyer-supplier relationship is crucial for the success of any company. Establishing a strong partnership can be of great importance to the company in terms of reducing lead-time, enhancing just-in-time production strategy and increasing efficiency of the company. There are crucial factors to consider in creating a good relationship with the suppliers (Chapter 3, 2004). The first factor is ensuring a long lasting cooperation with the supplier. If there are conditions required by the supplier such as a mode of payments, cooperating will be the first step towards a good relationship. Sharing of risks is very crucial in ensuring both sides are not left to carry a burden too heavy to bear that could lead to either side losing. Efficient communication is the other factor that must be present for the relationship to be strong. Without communication, there cannot be any relationship (Hsiao, 2010). It is through efficient communication that the buyer and supplier transact business. In any organization, communication is the key to establishing better relationships. Having a shared vision and objectives is another factor, where both parties should state their objectives in the relationship (Charantimath, 2003). Building trust in the relationship is another crucial factor determining the success of the relationship. With trust, people are wiling to transact business and take risks with each other, which allow the relationship to go on even after something goes wrong.

  1. Establishing a long lasting cooperation to avoid creating difficulties for the other party
  2. Sharing the risks involved within the transactions to avoid overburdening one party
  3. Ensuring there is efficient communication to keep both sides well up to date concerning current issues
  4. Having a shared vision and objectives upon which to build a relationship
  5. Building trust to ensure free willingness to transact business together
Success factor Importance
Cooperation Both parties require several standards, such as abiding to certain principles. Both parties should cooperate in ensuring all work in harmony
Sharing risks With every business, there are risks involved. They should be distributed equally to both parties to ensure a win-win situation
Communication This is the key to every business transaction. Communication should be free between the parities to ensure informed decisions and smooth flow of business

 

Shared vision and objectives Without a common vision and objective that both parties wish to achieve, it would be hard to establish a relationship if all will pursue their own
Trust Within any business, trust determines how far the other party is willing to enter into risk with the business. Without trust, it may be hard to establish a relationship.

 

Question 3)

            In ensuring a long lasting buyer supplier relationship, rewarding suppliers is particularly important. Upon agreeing on performance metrics under which both parties should perform as well as a performance measure, there is a need for recognizing the best supplier (Chapter 3, 2004). Through such awards, the supplier is motivated to keep improving services continuously. Such programs have an assessment criterion that suppliers must meet to win the award. The criterion in many cases is such as high quality, efficient an effective delivery and cost reductions. Such a criterion only calls for the supplier to keep improving their performance in respect to the criterion. This results in improved relationship between the buyer and supplier, since a shared objective is achieved (Wisner, Tan $ Leong, 2008). In general, this is a way of improving efficiency within the company through ensuring suppliers are playing their part well (Chapter 3, 2004). Lists of the reasons for supplier award programs are:

  1. To celebrate suppliers who perform well to improve the efficiency of the company
  2. To encourage the suppliers to adopt a continuous improvement strategy by following the award program criterion
  3. They act as a motivation and role model for other suppliers to improve their services
  4. To strengthen the relationship with the supplier

A criterion can be represented as shown in the following table for comparison of all suppliers.

Performance measure Rating for each performance measure Weight for each performance measure Final score = rate × weight
Quality 7 0.25 1.75
Delivery 8 0.25 2
Technology 9 0.25 2.25
Cost reduction 5 0.25 1.25
Operations efficiency 7 0.25 1.75
Environment concern 8 0.25 2
Response to issues 7 0.25 1.75

 

 

 

References

Chapter 3. (2004). Creating and Managing Supplier Relationships. New York, NY: Cengage Learning.

Charantimath. (2003). Total Quality Management. India: Pearson Education India.

Corbett, C.J. & Luca, A. (2002) Global Survey on ISO 9000 and 14000: Summary of Findings. The AndersonSchool at UCLA.

Hsiao, J.M. (2010). Buyer-Supplier Relationship. LAP Lambert Academic Publishing

Pan, J. N. (2004). Comparative Analysis on an International Survey of ISO 9000 and ISO 14000 Certif9ication. Department of Statistics, NationalChengKungUniversity, Tainan, Taiwan R.O.C.

Wilcox, K. (2007). ISO 14002: An Analysis. GraduateSchool of International Relations and Pacific Studies.

Wisner, J. D., Tan, K. $ Leong, G. K. (2008). Principles of Supply Chain Management: A Balanced Approach.New York, NY: Cengage Learning.

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