Business plan

Business plan

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Name of business

The business will be called Romma Beauty salon and Cosmetics.

Ownership of business

The business will be formed as a California corporation with four stockholders: Joel Smith, Rees Joseph, Juliet Lawrence, and Carol Wood. Each stockholder will own 25% of the issued stocks and equal to their individual paid-in-capital. The agreement and charter will be in accordance with the laws of California State and will be drawn up by Dennis Murphy, an attorney in the State.

Information on the business

Type of business: Products and services

The purpose of the business is to offer a wide range of salon services such as hair: coloring, relaxers, conditioning, curling, braiding, hair cuts and weaving. Nails: polish, pedicures and manicures. Beauty care: body waxing, massage and facials to the residents within the location. The business will also offer cosmetics.

Benefits of the business

As everyone wants to look good, this business will ensure that customers have attained this at a reasonable price. Romma Beauty Salon and Cosmetics will excel at good customer service and create a pleasant environment for customers. The business will generate funds that will help in its development and expansion. The funds will also serve as part of the income of the four stockholders and additional staff for their upkeep. The income earned will also enable the stockholders to afford further studies, as with the society developing at a rapid speed, further skills and knowledge are required. Romma Beauty Salon and Cosmetics will set itself apart from other salons that offer one or two types of services. It will attract customers that become frustrated that they cannot do their hair and beauty in one location. To increase the comfort of customers, refreshments will be served.

Mission statement

To provide quality beauty services and products to the ever growing population of California. Romma Beauty Salon and Cosmetics focuses on providing services and products with emphasis on convenient hours and maximum customer satisfaction. The business is also focused on offering products and services that enhance the customer’s physical appearance as well as mental relaxation in addition to creating a pleasant environment for them.

History of the business

As Romma Beauty Salon is a start-up business, there is no history as such. All the stockholders have experience in offering beauty services. In addition, all the stockholders are familiar with financial knowledge, which is a requirement in determining the accounting practices that will impact on the business. Having studied accounting, the stockholders are aware of the controls needed to safeguard the company’s assets and the accounting system that will produce accurate and relevant financial information. However, additional staff will be required to work during the time that stockholders will not be available.

Revenues and Accounting

The revenues of the business will be generated by providing quality and reliable beauty services and products to residents of California. Full accounting records will be maintained by Romma Beauty Salon and Cosmetics.  Rees Joseph, who is the company’s accountant, will be responsible for the preparation of business financial statements and filing of tax returns. An external auditor will perform internal audit duties for the company to ensure that proper books of record are maintained and reflect a true and fair position of the corporation. Accounts to be prepared will be in accordance to the International Financial Reporting Standards (IFRS) and the General Accepted Accounting Principles (GAAP) to ensure that the business keeps the required statements for financial and legal purposes (Warren, 2012). The accounting software that the business will employ will be QuickBooks and the use of Microsoft Excel will be emphasized. Changes will be incorporated in the books of accounts by use of the ledgers (double-entry system).

Current proposal

As the need for beauty by people in California grows, so will the operations of Romma Beauty Salon and Cosmetics. All the stockholders have a total of 20,000 dollars to invest in the business. However, the business requires additional financing for business loan with a total of about 200,000 dollars. These funds will be used to purchase equipment needed for business operation.

Projected Business Start-up costs

The business start-up costs will be financed by capital from the stockholders. However, additional funds will be required for capital. This will be financed by a 5-year loan from a lender/investor at an interest rate of 10% per annum and borrowing from friends.

Market Analysis

California is dramatically expanding in all aspects of life be it economical or social. Romma Beauty Parlor and Cosmetics targets mostly women living within the locality, as they are the main people that seek for beauty services. Potential exists for services to women who work at the nearby location of the business.

Marketing strategy

Romma Beauty Salon and Cosmetics will be promoted in various local media. Potential clients have already begun by word of mouth. As far as the business is concerned, response has been favorable.  Formal advertising is planned to begin four months before the business is scheduled to open. Another form of advertising that is informal, but expected to yield positive results will be done by the customers themselves. That is when a customer lives the place looking elegant, definitely other people will be attracted and come. The customers are the best marketing tool.

Management Plan

All the stockholders will be responsible for the overall operation of Romma Beauty Salon and Cosmetics. Joel Smith will be responsible for the accounting/recordkeeping and administration of the business. The selection and retention of employees will be shared among the business owners. The expenditure of funds will also be jointly shared. Additional staff will be responsible for the assigned roles in the business.

Personnel Plan

                            Month 1                   Month 2                  Month3

Owners                  4                                  4                               4

Stylist #1              1                                    1                               1

Stylist #2              1                                    1                               1

Receptionist         1                                     1                               1

External auditor    1                                   1                                1

Total People          8                                   8                               8

Total Payroll         $80,000                    $80,000                   $80,000

 

Chart of Accounts

Equipment Account This will be financed by a five year loan from an investor. Equipment will include machines for performing beauty services and electronic machines to be used in the business.
Furnishings Account This account will be maintained for the materials such as furniture which are meant to furnish the place of business operation. The account will be financed by a loan from a lender.
Products Account These will include beauty products that will be sold by the business cosmetic department. This will be financed by the owners as well as the loan.
Cash Account The cash account will be maintained for all cash transactions of the business. All the cash from the business as well as the investor will be debited in this account
Sales Account Sales account will be useful for recording all the sale transactions including sale services and products.
Expenses Account This account will record all the expenses of the business including payroll, depreciation, rent and electricity, insurance, marketing, interest and tax expenses. The expenses will be paid for using the revenues that the business generates from its operations.
Revenue Account The account will include profits generated from sale of cosmetics as well as the sale of salon services.
Liabilities and Equity Account This will include resources borrowed from investors/lenders and will be paid from the revenues earned by the business.

Pro Forma Income Statement

                                                    Month 1                 Month 2                  Month 3

($)                              ($)                         ($)

Sales                                            200,000                  240,000                     300,000

Direct cost of sales                       20,000                     22,000                      30,000

Other costs of sales                         0                                 0                               0

Total cost of sales                         20,000                     22,000                      30,000

Gross Margin                               180,000                    218,000                    270,000

Gross margin%                                90%                          90.8%                      90%

Expenses

Payroll                                         100,000                      100,000                         100,000

Marketing and promotion              1,000                         1,000                            2,000

Depreciation                                    2,000                          3,000                          4,000

Rent and Electricity                         5,000                          5,000                         5,000

Insurance                                           100                              100                            100

Payroll taxes (15%)                           15,000                      15,000                         15,000

Miscellaneous                                     70                              80                                90

Total operating Expenses                  123,170                    124,180                     128,190

Profit before interest and taxes         76,830                     115,820                      171,820

Interest Expense                                12,000                       14,000                       18,000

Taxes incurred                                    0                              12,000                        16, 000

Net Profit                                           64,830                     89,820                         137,820

NP % of sales                                       32.42%                  37.43%                       45.94%

Pro Forma Balance Sheet

                                                                Month 1                 Month 2             Month 3

Assets (starting balances)                          ($)                            ($)                    ($)

Current Assets

Cash                                                           20,000                        22,000             24,000

Other current Assets                                     0                                 0                     0

Total Current Assets                                   20,000                       22,000            24,000

Long-term Assets

Furniture                                                      39,000                     44,000              60,000

Equipment                                                    60,000                     75,000              80,000

Cosmetic products                                        25,000                      31,000             36,000

Accumulated Depreciation                             2,000                       3,000              4,000

Total Long-term Assets                                80,000                   121,000           133,000

Total Assets                                                (100,000)                   (143,000)        (196,000)

Liabilities and Capital

Current liabilities

Accounts Payables                                      17,000                            19,000             21,000

Current borrowing                                        10,000                          12,000               14,000

Other Current Liabilities                             0                                           0                       0

Sub total Current Liabilities

Long-term Liabilities                                164,830                           209,820              277,820

Total Liabilities                                         127,000                            151,000              175,000

Paid-in Capital                                            20,000                              22,000               24,000

Retained Earnings                                        (3,000)                           (4,000)                (5,000)

Earnings                                                     (64,830)                         (89,820)                (137,820)

Total capital                                                 7,000                               18,000                  21,000

Total Liabilities and Capital                        124,000                           169,000                196,000

 

 

Internal controls to safeguard the Business Assets

Internal controls are very important in business, as they ensure that assets of the company are protected against damage or theft (Warren et al. 2012). One of the most important forms that will be used in the business is the physical, mechanical and electronic controls especially when it comes to handling of equipment of the business. Use of electronic controls ensures accuracy and efficiency in business operations and therefore, a very effective control. Mechanical devices include alarms and clocks to keep a record of time that an employee has worked. The other form of internal control that will be used in the business is the preventive and detective controls to ensure quality and prevent loss. Segregation of duties is also important when it comes to safeguarding assets and resources. It ensures that there is no duplication of effort as each employee is engaged in his or her tasks (Gilbertson & Lehman, 2011).

Physical, mechanical, and electronic controls

There will be safes and safety deposit boxes which will be used for business papers and cash. The access to these assets will be limited to one individual who will have the required password. In addition, the business will implement storage cabinets that will be used for records and inventory. The introduction of computers with fingerprint or eyeball scans will be used to record all the relevant data that relates to the business operations. Alarms will be available to prevent break-ins and time clocks for recording time worked. The business will also ensure implementation of television monitors and sensors to prevent theft.

Preventive and detective controls

The business will ensure maximum segregation of duties to prevent any frauds or losses in the company. There will be proper authorization and physical control over the company’s assets and resources. These forms internal controls will ensure that the assets and resources of the business are safeguarded to improve operation of the business.

Any challenges and resistance related to internal controls will require maximum attention. In order to ensure that this does not cause a problem to the business operations, there will be strict rules and regulations that each one involved in the business will be expected to adhere to. Failure to this will lead to the employee(s) being fired if ever he or she breaks the rules governing the business operations.

Legal Requirements

All the stockholders will be required to obtain operating licenses from the legal departments. The business will operate in accordance to rules and regulations governing the operations of business. This will ensure that the business venture does not incur extra legal costs for not following the required rules and procedures. The business will be carried out in accordance to the Sarbanes-Oxley Act. This act is intended to protect investors by improving reliability and accuracy of corporate disclosures made to security laws and other purposes. This will ensure that the business does not engage in any wrong doing as there are penalties involved (Bumgardner, 2003).

 

References

Warren, C. S. (2012). Survey of accounting. Australia: South-Western Cengage Learning.

Gilbertson, C. B., & Lehman, M. W. (2011). Century 21 accounting: General journal, 2012 copyright update. Mason, Ohio: South-Western.

Warren, C. S., Reeve, J. M., & Duchac, J. (2012). Corporate financial accounting. Mason, OH: South-Western Cengage Learning.

Bumgardner, L. (2003). Reforming Corporate America. Graziado Business Review, 6(1), 117.

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Analysis and comparison of identity theme

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Analysis and comparison of identity theme

In “The namesake” novel, the writer discusses issues such as the conflict of cultures, the immigrant experience, the clashes of assimilation and the ties between generations. This novel takes the family of Ganguli from the Calcutta tradition-tied life through their burdened transformations into Americans. Ashima and Ashoke Ganguli settle down together in Cambridge after their arranged wedding. Ashoke, who is an engineer by training adapts carefully than Ashima, his wife who opposes all the American things. After the birth of their son, the duty of naming him deceives the irritating results of bringing the traditional ways to the modern world. Gogol Ganguli, who is named after a Russian writer by his Indian parents in remembrance of a calamity that happened years before, knows that he bears the burden of his legacy, as well as, his antic and odd name. Gogol staggers along the first generation trail, scattered with conflicting loyalties, humorous deviations, and struggling with love affairs. The writer defines the power of identity and prospects bestowed upon individuals by their parents, as well as, the means by which people slowly and sometimes painfully struggle as they come to define who they are (identity). The main theme in Lahiri’s ‘the namesake’ is name and identity.

This important identity is brought up at the beginning of the novel, in Chapter 1. This is when Ashima, Ashoke’s wife calls for her husband, while in the bathroom. Ashima does not call her husband by his name as this is not what women or wives from Bengali do (Lahiri 2). As per the traditions of Bengali, using one’s husband’s name is considered too intimate. Again, the theme of identity in ‘the namesake’ is also explained in the second Chapter. This is when the tradition of pet names of Bengali (daknam) and names regarded as good in Bengali (bhalonam) is explained (Lahiri 25-26). As per the traditions of Bengali, only close family unit uses the favorite name ‘daknam’ in the home’s privacy while ‘bhalonam’ is used in formal places such as places of occupation. Gogol is given a pet name by his parents as the parents wait for suggestions of the ‘good’ name from Ashima’s grandmother. However, the letter does not arrive from Calcutta (Lahiri 25).

In Chapter 3, the theme identity is important when Gogol starts school at the kindergarten. His parents want him to use ‘Nikhil’ at the kindergarten and Gogol at home. However, Gogol is very confused and does not want a new name (Lahiri 56-57). The writer brings out the idea that Gogol is scared to be named Nikhil, a person that he does not know. This is evidenced by the fact that Gogol relates a new name with a new character or identity. In fact, he is not disturbed by the fact that his name is of unusual nature until when he is eleven years old. This occurs on a class trip to a graveyard when he realizes that his name is one of its kind. At the graveyard, Gogol makes rubbings on names that he has never heard of earlier as he identifies them. At the time Gogol is fourteen, he hates his name and hates being questioned about it. Many and different names exist for Sonia and Gogol that remind them of their relatives in Calcutta. These names indicate whether they are connected on their father’s or their mother’s side, by blood or marriage.

During the college bash, Gogol is hesitant to introduce himself to a girl, Kim as Gogol. He introduces himself as Nikhil, and this gives him confidence to kiss Kim, although it really was not him who kissed Kim (Lahiri 96). Ashima has never called his husband’s name in his while she was in his presence. She signs his name in their Christmas cards. This builds a crack between his husband’s name and his identity. Even after Ashoke’s death, Ashima does not mention her husband’s name. At the bar, Moushumi is surprised whe Gogol introduces himself as Nikhil. Although she starts to refer to him as Nikhil, she still keeps in mind his first name, and this acts like a secret connection between them. The two of them are a cause of puzzlement for Americans. In Chapter 9, the theme of identity is exhibited by Donald, Astrid and the guests during the dinner party. This is during a discussion of naming Astrid’s child. Moushumi reveals that Nikhil was not named Nikhil, and this offends him (Lahiri 282).

America: The Racist Society)- Reed Ishmael

The theme of identity is also identified in the works of Reed (America: The Racist Society). This is discussed by explaining the diversity of cultures that are found in the United States. Although the writer praises the thought of America being the most international nation, he does not forget to mention the fat that most of the nations living in the country still identify with their cultures customs and traditions). The people living in the nations that are not Americans include people from Asia, Africa, the Caribbean, Europe and South America. The author mentions that multiculturalism can, however, lead to unfortunate consequences. This is because when people have differences in customs and traditions; this can lead to disputes among them. Reed (209) discusses how different people affect multiculturalism in the country. This is what is referred to as identity of one’s culture. He, however, states that multiculturalism can be beneficial to people in different ways. Learning one’s identity is beneficial as people will be able to understand and respect one another no matter his or her identity. Reed (208) notes that if people use their identities wrongly, chaos may emerge in society. Reed, however, ignores the idea of racism and personal disputes among different cultures (Reed 210-212).

Globalization: The Super-Story- Thomas Friedman

In the works of Thomas Friedman (Globalization: The Super-Story), the writer gives the roots of multinational society, which links to globalization (Friedman 102). According to the writer, the issues of identity among different cultures exist in the United States despite the US nature of being a multinational country. According to Friedman (104), some people feel empowered and sanctioned to accuse other cultures because they feel angry.

The theme of identity is very important and has been discussed by many authors around the world. Individuals have their own cultures that they uphold and identify with. All the above discussed works speak on the importance of identity of individuals. The customs and traditions of cultures guide morals and behaviors of individuals in society. It is, therefore, important to understand and appreciate one’s identity as this will enable individuals live in peace and harmony. As Friedman and Reed note, time will come when racism will be completely eliminated from America. This means that of one’s identity will not be an issue in the state as people will be able to appreciate one another.

 

 

Works cited

Lahiri, Jhumpa. The Namesake. Boston: Houghton Mifflin, 2004. Print.

Reed, Ishmael. “America: The Multinational Society.” The Norton Mix: A Custom Publication.ed. Boston University. New York: W.W.Norton 2010. 207-212. Print

Friedman, Thomas. “Globalization: The Super-Story.” The Norton Mix: A Custom Publication.ed. Boston University. New York: W.W.Norton 2010. 101-105. Print

 

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Affordable Care Act

Affordable Care Act

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Affordable Care Act

The Patient Protection and Affordable Care Act is comprised of nine titles that address a crucial element of a reform (Cronin and Aponte, 2012). These include quality and affordable health for the entire American society, the role of public policies and programs, improving the efficiency and quality of health care, preventing chronic illnesses and improving the health of the public, program integrity and transparency, health care labor force, improving access to innovative medical therapies, support of revenue provisions, and assistance services to community living (CCH Incorporated and Wolters Kluwer (2010). This paper discusses two areas that is quality and affordable health for all Americans and preventing chronic illnesses and improving the health of the public. It is aimed at elaborating each of these areas in detail and discussing whether or not they will be successful and the reasons for each case.

Quality and affordable health care for all citizens of America

Provision of affordable health care for individuals is one of the fundamental objectives that the Patient Protection and Affordable Care Act is aimed to accomplish. This will be made possible through accomplishing an essential transformation of insurance in health care in America through what is known as shared responsibility. This is because universal reform in the insurance market will eradicate practices that are discriminatory in nature including pre-existing exclusions. However, attaining such reforms without an increase in insurance premiums on health will imply that all citizens should be a part of the system. In addition, tax credits for families and individuals must ensure that insurance is made affordable for every person. The three components are the vital needs of achieving the reform. It is essential to note that health insurance reform may take some time to put into practice. Quality and affordable health care services for individuals can be successfully achieved. Thus, after the achievement of this reform, the act will ensure the elimination unreasonable and lifetime annual limits on benefits, it will forbid rescissions of policies of health insurance, provide support for individuals who are uninsured due to pre-existing conditions, it will necessitate coverage of immunizations and preventive services, establish consistent coverage documents in order for consumers to make comparisons when purchasing health insurance covers, restrict administrative and non-medical expenses, and extend dependant coverage (National Research Council (U.S. et al., 2012).

Other immediate achievements in this area include ensuring that consumers have an easy access to an efficient appeal process and offer them assistance in accessing coverage. Additionally, there is also the creation of a temporary re-insurance policy to support early retirees’ coverage and the establishment of an internet portal to help individuals in identifying options of coverage. In addition, there will be facilitation of administrative simplification in order to lower costs of system costs. These are only achievable if the health insurance reform is achieved. There needs to be implementation of health insurance market reforms. New rules to end medical exclusions should be established across small groups and individual health insurance markets in all states, in America. Insurers should be restricted from setting rates based on a medical condition, health status, genetic information, evidence of domestic violence, claims experience, or other factors related to health. They should also be prohibited from limiting or denying coverage. Premiums should only vary by geography, family structure, tobacco use, actuarial value, age, and participation in a program of promoting health (National Research Council (U.S. et al., 2012).

In order for this area of the act to be successful, there should be offering of a qualified health plan, which must give crucial health benefits including health sharing limits. The system should ensure that the out-of-pocket requirements do not surpass those in Savings Account on health. Coverage should define how much an insurer will pay. Additionally, a plan of people under the age of 30 and those who qualify for an exemption of the individual responsibility requirement should be set up. An Exchange should be established in America to assist small employers and people gain coverage. Plans to be included in the Exchange program should be credited for quality, and should be able to present alternatives in a standardized manner to ensure easy comparison. People who are qualified to gain tax credits must not be legible for insurance coverage. Federal assistance should be available, and states must have the flexibility to set up basic plans for health especially for individuals of lower incomes (American Psychiatric Association, 2012). Other options for reforms should also be explored to ensure success in this area. Making coverage available is, therefore, an essential set towards the achievement of this. This implies that refundable and new tax credits should be made available for individuals with low incomes. The aspect of shared responsibility is crucial for maintaining a minimum vital coverage. If all these aspects are taken into consideration, then there will be successful accomplishment of this area.

Prevention of chronic illnesses and improving public health

In order to better orient the country’s system of health care toward disease prevention and health promotion, a number of initiatives should be available for successful accomplishment of this objective. These initiatives will offer infrastructure and impetus. This requires the establishment of a new interagency prevention council to be supported by a new investment fund in prevention and public health. To achieve this objective, obstacles to access of clinical preventive services will be eradicated. Establishing healthy societies must, therefore, become a priority and a modern and advanced infrastructure should support this objective. The first strategy towards the achievement of this goal is the modernization of illness prevention and public health systems. A new council should be established to facilitate healthy policies and develop a national promotion and prevention strategy. The investment fund is created to offer sustained and expanded investment in the promotion of public health and illness prevention strategy. There should be national health promotion and prevention outreach, as well as, education campaign to increase awareness of activities aimed at preventing diseases and promoting health (American Psychiatric Association, 2012).

For this goal to be attained successfully, there should be increased access to clinical preventive services. This is because the Act approves essential new programs and policies related to preventive health care services. These are aimed at development and operation of health clinics that are school-based, education campaign for an oral health care prevention, provision of Medicare coverage without deductibles or co-payments for welfare visits and establishment of a prevention plan. In addition, they are aimed at waiving deductibles and coinsurance requirements for a majority of preventive services in order for Medicare to cover full costs. Grants should be available to states to offer incentives to beneficiaries of Medicaid in order to take part in programs that offer incentives for healthy lifestyles (Ulmer et al., 2012).

Promoting health starts with preventing illnesses in societies. Therefore, creating healthier societies is important if this is to be attained. Grants should be provided to facilitate health of individuals and community at large and prevent chronic illnesses. Grants should be offered to local and health departments to carry out pilot programs to assess risk factors of chronic disease, carry out interventions on public health, and ensure that people with chronic illnesses or those at risk of contracting the disease are offered clinical or medical treatment in order to reduce the risk associated with chronic disease.  Vaccines should be made available for purchase at all times. Restaurants should play their part in promoting good health. There should be support for public health and prevention innovation. This is possible through the provision of funding for funding in systems and services of public health to explore best practices of prevention. This should include federal health programs to gather and report information by ethnicity, primary language, race, and other factors of disparity. Evaluation of practices of promoting healthy wellbeing of employees should also be carried out too (Ulmer et al., 2012). The health of individuals matters as it enhances the lifespan of individuals. Bearing this in mind, all actions should be taken to ensure that individuals are prevented from chronic diseases that cause much suffering and death. If the above measures are effectively and efficiently implemented, then there would be successful accomplishment of goals and objectives of this are of Patient Protection and Affordable Care Act.

 

References

Cronin, O., & Aponte, P. (2012). The Patient Protection and Affordable Care Act: Select elements and entities. New York: Nova Science Pub.

CCH Incorporated., & Wolters Kluwer (Firm). (2010). Law, explanation and analysis of the Patient Protection and Affordable Care Act: Including Reconciliation Act impact. Chicago, IL: Wolters Kluwer Law & Business.

National Research Council (U.S.)., Shortliffe, E. H., & Millett, L. I. (2012). Strategies and priorities for information technology at the Centers for Medicare and Medicaid Services. Washington, D.C: National Academies Press.

American Psychiatric Association. (2012). Health care reform: A primer for psychiatrists : the Patient Protection and Affordable Care Act : analysis and commentary from APA Publications and the APA Department of Government Relations. Arlington, VA: American Psychiatric Pub.

Ulmer, C., Institute of Medicine (U.S.)., & Institute of Medicine (U.S.). (2012). Essential health benefits: Balancing coverage and cost. Washington, D.C: National Academies Press.

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Tech-Systems Company strategic plan

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Tech-Systems Company strategic plan

Vision

The business seeks a company in the same line of business (selling technical systems and offering services of on the same) in California State. The business is aimed at reaching annualized sales of 3 billion dollars and become profitable despite its current bankruptcy condition. The business seeks to employ people mainly engaged in marketing, Research and Development, support and administration to join the existing employees of the two companies after a merger. The company will offer quality products and added-value services to its customers throughout the business segment of the company. The products and services are aimed to be technically advanced and provide numerous clear-cut benefits and improvements over products and services of competitors within the same industry or line of business. This is aimed at expanding the operations of the business through acquisitions and organic growth in the future in associated market segments/technology. By this time, the company will have received mezzanine finance before a public offering.

Mission Statement

The company will design, develop, and market advanced systems for transaction processing management and specialist data capture. The web-based systems will work with specialist hardware from key integrators. These will be sold to small, large, and medium-sized companies within the industry for a variety of specialist applications. The business systems will be distinguished from those of competitors by their interfaces that are sophisticated, ease of modification and scalability, and extensive patents.

Corporate Values

 The corporate values that will govern the development of the company will include operations in conformity with the highest rules and standards in relations with suppliers, customers/clients, environment, and the entire community. The business is aimed at fostering a climate that promotes diligence and innovation amongst personnel and reward accordingly.

Business objectives

The long-term business objectives of the company will include expanding the company aggressively and provide returns of above-average to shareholders. In addition, the company is aimed at becoming a leading firm in innovative systems within the industry.

Key Strategies

Some of essential strategies that will be pursued by the company will include accelerating product launches by intensifying Research and Development team, extending relations with major technology centers, raising additional venture capital. Furthermore, other strategies will include expanding the management team in marketing and sales, recruiting non-executive directors, appointing advisors for finance and intellectual property, strengthening the function of human resources and introducing share options for personnel, and seeking new segments in the market and product applications. The company is also aimed at applying other essential strategies such as locating new premises, commissioning assessments of major markets, initiating participation in missions and trade shows, establishing market entry plans in other regions, pursuing alliances with other key players in the market, and strengthening their presence in the market/industry.

Major goals

Some of the main goals of the business is to attain sales of 3 billion by the end of 2013and report profits of one billion annually. Another essential goal is to secure a large share in the market and become the largest supplier of the technical systems. The company also has among its goals to undertake an IPO in the next one and a half years, employing technically qualified people, and have sales agents in major markets before the end of 2014.

Marketing and Promotion Strategy

The company aims to utilize significant time and resources in marketing its products and services in the market. Being a company that promotes the application of technical systems in operations, the company will use a lot of technical systems to promote its services and products through the application of the internet and large media services. This will ensure that a majority of individuals get to know more about the company.

SWOT Analysis

For any company, it is essential to note down the strengths, weaknesses, opportunities, and threats.

Strengths

Some of the strengths of the business include: Research and Development are almost complete, key customers have been acquired, the company has a basis for a powerful management team, the company is situated near a major excellence center, there are exceedingly focused staff and management, initial products may emerge into a variety of offerings, and the business is well-rounded and managed.

Weaknesses

The company has inadequate cash resources leading to overdependence on borrowing. This is the reason for the current situation of the company. In addition, the board of directors is too narrow, there is lack of awareness amongst potential clients, absence of strong sales, and overdependence on few personnel. However, these weaknesses will be overcome by the strategies proposed.

Opportunities

The market segment is on the edge of a dramatic growth, markets from other regions provide great potential, and there is scope to expand into associated market segments. These offer high potential for growth of the company despite its present state.

Threats

There are a few threats that face the company including existing and potential competition in the market, threat of obsolescent due to advanced technology, price sensitivity in the market, and threat of reduced demand due to slowdown of the economy. However, as in the case of weaknesses, the critical strategies proposed will reduce these threats.

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W.E.B Dubois- Dusk of Dawn

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W.E.B Dubois- Dusk of Dawn

‘Dusk of Dawn was published in 1940 and is essential in understanding contemporary political life. As the essay is a mix of sociological commentary and autobiography, it seeks to retrieve the historical and social identities of African Americans of early 20th Century. Rather, it is not just a narrative that seeks to create a singular self life. This is a concept of race and Dubois uses the collective sociopolitical objective to expose the history of America’s racism. The essay enlightens the author’s position on main political concerns and issues. For instance, Dubois enhances self-separation as a development for African Americans. In addition, he puts it straightforward that though he supports economic analysis of society by Karl Marx, he does not support communism as he is not a communist himself (Horne, Gerald, and Mary 65). Dubois view Hitler’s rise as similar to racism ingrained in Western civilization. Thus, “Dusk of Dawn depicts the author as a person in search of society in a world, an African American and an American culture, which is based on classes created by class or racial differences.

Therefore, the essay tracks the genealogy of the concept of race as it has affected the author’s life. This is the reason why Dubois uses personal experiences in his theoretical writing and links the experiences with the broader social and historical phenomena that the author identifies as essential to the development and function of race in America. Dubois states,” This was the concept of race that has dominated my life, and the history of which I have made an attempt to make the principal theme of this work. It had as I have tried to show all forms of unreasonable irreconcilable tendencies and trends. Perhaps it is not right to speak of it at all as “a concept” rather than as a group of conflicting forces, facts and tendencies. At any rate, I hope I have made its meaning to me clear” (Du, Bois and Ellen 150). This is what forms the basis for understanding the contemporary political life. The arguments of Dubois can broaden and enrich individuals’ thinking and understanding of the contemporary political life in America and other regions across the world.

The work of Dubois in this book is divided into nine chapters that reflect on political life of the contemporary world. In the first and second chapters, Dubois begins with explaining the New England and Reconstruction that occurred to him. He gives childhood experiences in Great Barrington all through to his high school life. This explains how the State was and experiences that are of social and historical nature and which form the basis for understanding the contemporary political life. It is essential to note that any history creates a foundation for explaining whatever concept or subject of concern an individual is trying to understand.

In the third chapter, this is where Dubois realizes that his analysis of the race was restricted to the relation of his people to the movement in the world. This is because Dubois did not question the world movement. This was during the later decades of the 19th century. During the period of 1894-1910, the author began teaching. It was during this time that the author published a work, The Crisis, and also went to the Niagara Movement. It was during this period, however, that the author’s thinking and understanding changed as Dubois became disenchanted with the capability of empirical evidence to change bias caused by racial differences. This is when Dubois started to think about racism as ideologies or forces that embrace more than individuals’ reasoned actions and deeds. These forces as stated by Dubois include habits, physical, psychological, and biological forces, enactments, and conventions (Du Bois 110). It is evident that these forces exist today where issues of racism exist. In fact, they are evident even in political concerns. Dubois talks of the Concept of Race in the fifth chapter. He holds that the change of the concept of the race was random. The foundation of distinguishing races was altered without any apology and elaboration. Dubois goes further explanation of his family tree in discusses themes on racial chauvinism, miscegenation, and Africa’s role in black identity.

Dubois challenges the supremacy and domination of the white world. Dubois clearly states, “The democracy that the white world seeks to protect does not exist. It has been splendidly conceived and discussed but not recognized” (Du Bois and Ellen 165). The white world emphasizes on racial and group exclusiveness establishing an advocacy of misinformation in which the ideals of racism are not mutually exclusive with Christian morality and democracy. In fact, the author expresses the social and psychological paradox of racial segregation and inequality. The seventh chapter is the colored world within. Dubois question what this world will do on the present issues and situations (Du Bois 115). In this case, the author reflects on the Africa Americans’ status, the various political and social inequities wrongly termed as natural inferiorities, and their omission from institutions. While the author uses this basis, he highlights an economic plan that he calls the Negro-cooperative movement, which acknowledges the power held by African American as consumers. Dubois also proposes that by using the capacities of production that African Americans already possess can help this community to attain some degree of political and social autonomy.

The next chapter in the ‘Dusk of Dawn’ is on misinformation and the world war, whereby the author highlights and explains the main events that shaped politics. These include the implication of the World Bank (WB) on Black consciousness in America, Dubois’ engagement in the NAACP, the importance of the Great Migration. The author also talks of other major concerns including Haiti’s seizure by America and the development and growth of awareness of Pan-African. In the last chapter, Revolution, the author reflects on the influence of the thinking of Karl Marx on his own thinking. In this chapter, he explains his artistic activities and the ways in which he promoted creative expression in the black society, as well as, his insistence on graphic arts. Dubois argues, “I sought to promote the graphic arts not only by magazine covers with Negro faces and themes, but as frequently as I could afford I portrayed the faces and features of colored folk” (Du Bois, 130).Dubois realized that he had not been taught of any positive thing about the black people. This is when the author experienced a cultural awakening, and this was in 1885 while he was at Fisk University. Dubois states of how he loves the beauty of the black skin, which whites cannot see.

The ‘Dusk of Dawn’ enables individuals to reflect on major issues on the influence of racism on political matters. Thus, it forms a basis of enriching understanding of the contemporary political life. Issues of racial segregation and inequality have always been evident in the State for a long period of time. In fact, these affect not only the social and political life of individuals, but also their psychological and economic way of life as all these aspects are interrelated and operate dependently on each other in society. The distinction between African America and the whites started a long time ago, and these divisions have continued to distinguish people according to their races. Dubois highlights that the distinction to some extent has been regarded as natural inferiority. This, however, is not true as the differences were established by individual human beings. Dubois is among people who have tried to eliminate the idea of colonialism in their work. As a philosopher, scholar, social activist, and an educator, is one of the intellectuals who are most influential in the 19th century. As a pioneer of movements on human civil rights, Dubois was dedicated to eliminate exploitation, colonialism, and racism across the world. It is, therefore, essential to note that this character represents a voice for African American generations that seek social equality and justice in society (Horne et al. 85).

Dubois had hope that black American could achieve political and economic justice. This is why he supported Marx’s ideas where the have nots will one day become the ruling class and overthrow the bourgeoisie. This was proclaimed by Marx as the time of socialism. Black consciousness has been witnessed in the recent years. This is what the author wished for and wanted. These ideas have presently come to be referred to as the aesthetic ideology and influence the political way of life of individuals. Dubois ideas on political inequality were pressured on the need to explain on the failure of a society that is enlightened to offer a political domain representing the black race. The quest for modern identity of the black people is one of the major political issues in America (Horne et al. 92). In fact, the enlightenment and political consciousness have had significant impacts on the political way of life of the American society especially now that the state is governed by a Black American.

It is not only in America that the matter of black consciousness is witnessed. Rather, the entire contemporary world understands and experiences the matter, as well. Although, the whites’ domination continues being witnessed in some areas, things are not as they were during the earlier times where the Blacks had no position not only in the political arena, but also in other areas including the economic sphere. In other words, what was termed as black primitivism has changed as the period of enlightenment continues (Du Bois, 158). Modernism is what has altered and transformed the negative ideologies about blacks. Racial segregation and inequality is still experienced today, but not as much as it was during the earlier times. Therefore, the work of W.E.B Dubois is particularly essential in enriching the thinking and understanding of the contemporary political life. These and other works are essential in the political science field as they provide a basis upon which argument on political life may be based on. As mentioned, other works of W.E.B Dubois including The Crisis are important in understanding political matters.

 

 

References

Du, Bois W. E. B, and Ellen I. Diggs. Dusk of Dawn: An Essay Toward an Autobiography of a Race Concept. New Brunswick: Transaction Books, 2002. Print.

Du Bois, W. E. Burghardt . “Dusk of Dawn.” African American History. Version 1. Harcourt. Brace & World, Inc, 1 Oct. 1968. Web. 9 Apr. 2013. http://www.negroartist.com/writings/Dusk%20of%20Dawn.htm

Horne, Gerald, and Mary Young. W.e.b. Du Bois: An Encyclopedia. Westport, Conn: Greenwood Press, 2000. Print.

 

 

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Value Added Engineering

 

Value Added Engineering

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CHAPTER ONE

INTRODUCTION

What is Value Added Engineering?

Value Added Engineering (VAE) also known as Value Engineering, Value Analysis, or Value Management is an intensive problem solving activity that is concerned with improving the quality and value of functions needed to achieve the objectives of any service, products, process, or organization. The methodic application of recognized approaches that identify the functions of the service or product create the worth of the functions and offer the required functions to attain the performance needed at the lowest possible cost. It refers to a systematic technique by using an assessment of function. It follows a structured process of thought, which is based entirely on what something does but not what something is. Value added engineering applies rational logic and the assessment of function in the identification of relationships that improve value.

According to American Association of State Highway and Transportation Officials, (2010), Value Added Engineering is an organized set of procedures or processes that are initiated to facilitate services, systems, designs, or facilities functions at the possible lowest cost. VAE takes the aspects of quality, time, durability, cost, and conformance into consideration before its operations area initiated. Additionally, VAE is concerned with innovation and creativity, and with improving and maintaining a balance between the needs of stakeholders and resources needed in order to satisfy the needs. VAE operates on principles and rules of adding or defining value in order to facilitate innovation and achievement of goals and objectives.

As VAE is the systematic application of methods of value assessment for improving value, it focuses on effectiveness and efficiency improvement. However, in order to achieve this, the system operates in a various phases that will be discussed later in the paper. The work operations of Value Added Engineering are systematically and strategically done in the job plan, which is a framework that guides the systematic maneuvering of opinions and ideas in order to ensure that options are not unnecessarily omitted. This implies that the implementation of the process of Value Added Engineering on a problem improves reliability, quality, safety, effectiveness, durability, or other desirable features and characteristics.

As costs can be measured, the reduction of cost is frequently thought of as the only criterion for VAE application. However, it is necessary to recognize that the main and real objective of VAE is improving value, which may not immediately result in cost reduction. VAE is an organized manner of looking at an item or thinking about the item or a procedure through a functional approach. The process of VAE entails an objective assessment of functions carried out by components, parts, equipment, products, services, and procedures that cost money. The VAE process is carried on to modify or eliminate any component that significantly takes part in the overall cost with no considerable addition of value to the overall process or function. The process of VAE is not fundamentally centered on a particular class of the physical sciences. Rather, it integrates existing technologies and the principles of business management and economics into its processes and procedures. When looking at VAE from the management field point of view, it applies the entire available resources in an organization aimed at achieving the broad management objectives of key stakeholders involved. Therefore, Value Added Engineering is a methodic and creative technique for achieving a return on investment by improving what the service or product does with regards to the amount of money spent on it (American Association of State Highway and Transportation Officials, 2010).

History of Value Added Engineering

In the Second World War, a significant number of manufacturers were compelled to use substitute designs and materials as a consequence of crucial shortages in materials. In 1947, the General Electric Company launched an attempt to improve the efficiency of products by systematically and intentionally developing less costly options and alternatives. This was after the company found out that a lot of the substitutes were offering better or equal performance at significantly lesser cost. This effort was led by a staff engineer in General Electric, known as Lawrence D. Miles. He joined a number of techniques and ideas to establish a successful systematic approach for guaranteeing value in a product or service. This framework spread quickly through the private industry as the potential for large returns from moderately less costly investments were realized. This approach and methodology was initially referred to as value control or value analysis.

In 1957, a formal Value Added Engineering was established by the Navy’s Bureau of Ships. This made it the first DoD organization to develop such a program. Miles. Together with Raymond Fountain, another employee of General Electric established the Bureau of Ships program to assist in the reduction of cost of the construction of ships that had almost doubled as from the end of the Second World War. The Bureau of Ships requested the technique be referred to as Value Engineering and employed personnel under the position description of general engineer. In 1959, the Armed Services Procurement Regulation added the contractual requirement for Value Added Engineering. VAE was originally applied only with command approval. However, in June 1962, the procurement regulations of the Defense Department were adjusted to develop VAE as a compulsory program both for the contractors of the Department and the Department itself (American Association of State Highway and Transportation Officials, 2010).

In 1960s, VAE in construction was started by Alphonse Dell”Isola. He was concerned with similar goals to those of Miles in creating value analysis procedure for construction. In the period of his career, he carried out more than a thousand VAE workshops for various organizations that led to savings of significant amounts of money. He identified the main objective of VAE as improving the value of a project. He held that the team involved in the project should apply Value Added Engineering to overcome poor quality and value in project. Some of the factors that lead to poor project quality and value as stated by Dell’Isola include lack of shared project information. Inadequate data on the stakeholder’s requirements function such as insufficient building processes and materials may affect the quality of a project. Lack of ideas and opinions or failure to establish alternative solutions and making appropriate choices based on performance and economics may affect the quality and value of a project. Other significant factors that influence the value of projects include attitudes and habits, changes in requirements of stakeholders, lack of coordination and communication, and outdated specifications and standards. These have a significant influence on the project’s value and quality.

In 1961, the Value Added Contract Clause was started in America. This would assist in sharing of the benefit of VAE between the contractor and the employer. The clause came into operation in 1962. In 1970, the Congress of the U.S suggested the application of VAE in General Service Administration and highway projects aided by the Federal. In 1971, the Department of Health, Education, and Welfare adopted the application of VAE on chosen projects of construction. During this era, the concepts of VAE had achieved their dynamism and continued to strengthen. This was because many industries and countries were adopting it for application in their construction processes. In 1965, the era of industrialization in Japan, the concept had been implemented for improvement of value in products and services. For instance, the Society of Japanese Value Engineering was initiated in the country. This society provides professional information on Value Added Engineering within the State, as well as, overseas. This is aimed at facilitating the activities of VAE in order to create a better outcome among business and industrial sectors. The objectives and mission of the organization are to create awareness on the advantages of the application of the VAE concept, to study VAE in order to improve value.

The UK institute of Value Management was established in 1966, as the Association on Value Added Engineering. In 1971, the institute widened its appeal. The institute facilitates VAE across all sectors of the country’s economy. In 1977, there was the formation of the Indian Value Engineering Society.

VAE remained primarily a DoD program until in 1988 when there was the issuing of Office of Management and Budget (OMB) Circular A-31 in order to expand this program into other organization where it was necessary. This circular had some loopholes that were later closed in 1993 when there was a reissuance. This circular currently necessitates that all Federal Departments and Agencies apply VAE and that OMB should be advised on an annual basis of top projects of VAE, as well as, the net lifecycle cost avoidance, cost savings, and cost sharing attained through Value Added Engineering. In 1991, Australia also adopted VAE. In 1993, Canada also embraced the application of VAE processes and procedures by the foundation of the Canadian Society of Value Engineering. In 1995, there was the formal establishment of the Hong Kong Institute of Value Management. Just like all VAE focused institutes, it was concerned with promoting the application of Value Added Engineering across the region and other places outside the country. In 1996, VAE was offered much support when the United State’s President then, President Clinton approved P.L. 104-106 that necessitates every executive agency in the Government to develop and maintain cost effective Value Added Engineering processes and procedures (American Association of State Highway and Transportation Officials, 2010).

Since the inception of the concept of Value Added Engineering, it has proved to be exceptionally successful that it is practiced today across the world, with a variety of organizations focused on its application and its promotion, as well. The DoD VAE program has two different components. An external attempt carried out by the contractors and applied to contracts after approval by the Department and an in-house or internal effort carried out by the DoD military, as well as, the civilian personnel. The former element is exceptionally essential. The compulsory provisions in most contracts facilitate participation of the contractor, hence, realizing the entire benefits ranging from cost reduction opportunities to innovations. The provisions offer the basis for the contractor to get a portion of the savings that arise from a VAE effort that has been approved. Prior to this development, submitting a change on cost reduction resulted in a proportionate decline sin the contract’s size and normally reduced profit by a comparative amount. These provisions changed this perspective by offering the contractor with a motivation to present proposals to reduce cost.

In the modern market, VAE has been adopted and has proven to be effective and efficient. The results of its application are positive and impressive, where it has been wisely applied and discreetly managed. It has led to a decline in the costs of procurement and manufacturing. Over the decades, the concept has proven successful, and this is why its use is wide (American Association of State Highway and Transportation Officials, 2010).

Benefits of Value Added Engineering

There are many benefits associated with the application of Value Added Engineering. VAE is used in the determination of the best alternatives of design for projects. This ensures that the best outcome is achieved. In addition, VAE increases reliability, availability and satisfaction of customers while at the same time improving quality and value. Value Added Engineering reduces costs on projects that are in existence guaranteeing for reduction of costs for future projects. Value Added Engineering is also used in order to improve the overall performance of organizations. It improves the environment, schedule, and economy at large. It also reduces risks associated with its processes and procedures. Value Added Engineering is a powerful technique used to identify problems and create suggested solutions to mitigate these problems. According to Melton et al., 2009), Value Added Engineering provides the industry applying the concept the incentive to use its best talent and skill in engineering in a manner that assists in solving problems that have significant influence.

Value Added Engineering increases the return on investments while at the same time ensuring savings in costs. In other words, it reduces the total costs of a project’s lifecycle or processes. VAE increases communication and coordination among the key stakeholders. Moreover, it establishes a reputation as it applies a high level of technology in its processes and procedures. As mentioned earlier, VAE focuses on reliability, quality, efficiency, and effectiveness to ensure that its main objective, achieving and improving value is attained (Melton et al., 2009).

Limitations of Value Added Engineering

Despite the many realized benefits associated with the application of Value Added Engineering. For instance, VAE should be carried out as early as possible prior to the commitment of any resources. This implies that the optimum timing for VAE study should be during the design phase. Moreover, the approach relies heavily on creativity and teamwork concepts. This implies that failure to incorporate these essential factors may lead to failure of the VAE approach (McCarthy, 2010).

Steps of applying Value Added Engineering

There are six major steps in the application of Value Added Engineering. The first step is the information phase. This involves clear identification of problems that require to be solved and collect data on the background, requirements, and functions of the project. Activities in this phase are classified into the logistics and scope. There are times, however, when this phase is hurried to complete because Value Added Engineering is in most cases viewed as a means of resolving problems that are arising or providing direction. This should not be allowed because the eventual success of VAE depends significantly on covering the functions and activities of this phase. Some of the activities in the category of scope are associated with creating the focus and bounds of the VAE. Collected data, at the information phase, is evaluated and forms the basis for entire subsequent evaluation. VAE objectives are highlighted, and the identification and preparation of background data is also done at the scope category. On the other hand, logistics involves the creation of study schedule or timetable. Gaining of commitment and identification from various stakeholders engaged is also done at the logistics category. In addition, the processes of nomination, invitation, and participant briefing are carried out here. The venue is decided upon and arranged, and there is also the distribution of combined background material and information.

The next step in VAE is known as the functional analysis phase. In this phase, questions on what the project must do, the functions, and how these functions are related are answered. This implies that there is clear identification and evaluation of roles. The techniques and tools created to evaluate and identify functions in the functional analysis phase include the Function Analysis System Technique, the Functional Hierarchies, and others that are essential in VAE. The tools operate in a systematic manner starting with the general functions then going on to the specific functions. According to Gopalakrishnan et al. (2012), this phase is crucial and involves an analysis of combining the elements that are interdependent and integrated that create a joint entity and serve common interests.

The third step in the application of Value Added Engineering is creativity phase. This stage entails ideas on how to improve the value and functions involved in the application of Value Added Engineering. In this phase, therefore, alternatives of various ideas and options are brought forward to achieve value improvement. In the creativity phase, there is lateral reasoning that is encouraged to develop as many options as possible although some ideas may seem unreasonable or illogical. The method, however, depends significantly on the number of participants in this study and the nature of the study or project (Gopalakrishnan et al., 2012).

The next step is known as the evaluation phase. This is where ideas and options are screened for acceptance scored on a scale of various categories, to decide on ideas to adopt and the ones to ignore. In this phase, there is the establishment of design scenarios and selection criteria, which implies that the process is systematic. In other words, ideas are rated and ranked accordingly in the selection process. Each idea generated during the creativity phase is considered by the team to decide on the ones that require further analysis. Ideas are evaluated in terms of the advantages and disadvantages they offer to the project with greater consideration of value improvement. Evaluation Matrices are some of the tools and techniques that might be applied in this phase to carry out evaluation of ideas.

The development phase is the next procedure in the application of VAE. During this stage, there is planning of how ideas should be sold to the management. Additionally, there is the identification of main recommendation and this leads to plan of management presentation. The phase involves the Action Plan preparation. Results are summarized in this phase, which gives a framework for significant roles on analysis and decision making. This phase reflects the consensus of ideas of the participants of the project and highlights options and ides that depict the highest probability for improving value. The key components of the phase are a roll of all tasks and activities to be performed, identification of people responsible for each task and the indication of the project’s time and venue (Gopalakrishnan et al., 2012).

The last step in Value Added Engineering application is the reporting phase. This is where the oral presentation is given to the management, and there is the development of a written report. Gopalakrishnan et al. (2012), notes that the requirements for VAE vary considerably depending on the project’s stage at which the study is carried out. This means that the requirements differ with regard to whether the project is at strategic or concept phase.

Construction Project Delivery Time

Project delivery time is essential if there is a need to maintain good relations between customers and the participants of the project. There is nothing as good as delivering projects on time in the construction projects. It assures the client that the project can be trusted for future projects. However, delivering projects on time is not the only main concern as there is also a need to ensure that the quality and value of the project is maintained. Achieving improvement in value and delivery of the project on time is not an easy task. Rather, it requires adequate resources and dedication in order to achieve the best outcome. Lack of any material required in the construction process may delay the process and lead to undesired outcome. The construction industry has been looking for construction delivery techniques aimed at ensuring that projects are timely delivered and the value and quality of a project are improved (McCarthy, 2012).

The development of the construction project comprises various individuals, varied stages and phases of work, and various procedures. The main purpose of all construction projects is to carry out the project to successful completion. The development activities of successful delivery of construction project relies significantly on the managerial quality, technical, organizational, and financial performance of all individuals engaged in the construction project process. The universal evaluation of the construction process’s success is that they are delivered to budget, on time, and to the technical specification in order to achieve maximum consumer satisfaction. According to McCarthy, (2012), the success of construction project delivery should be looked at from the varied perspective of an individual, developer, owner, contractor, or even the general public. The success of a project is usually perceived as the accomplishment of project’s goal and objectives that comprise of various aspects including time, performance, safety, cost, and quality. Frequently, the customer and the contractor would regard a project as successful if the respective objectives and goals are attained, especially the financial objectives.

The criteria of cost, time, and quality are applied in evaluating the success and performance of construction projects. Although these criteria are timely and easy to measure, they have received criticism due to a number of reasons. Scholars have argued that they are insufficient unless they are measured periodically. Additionally, they do not give a sufficient vision of the probability for advancement and the information gathered in most cases comes too late for any correction measures to be taken. The success of a project is a concept of the strategic management where efforts of a project must be related with the company’s goals. Similarly, strategic planning of the construction process is crucial for the success and accomplishment of a project. In the advanced society, clients are more discerning and more demanding than in the past decades. They want everything easier, cheaper, safer, and better. Customers who are informed are seeking for construction firms that have the ability of delivering better, progressive and experienced, and more knowledgeable to constantly meet their business requirements and needs (McCarthy, 2012).

Importance of delivery time in construction project

Delays in construction project delivery are an international phenomenon. Factors that cause these delays differ from one country to another as a result of distinct existing conditions. Such conditions that may influence the project delivery time include economic, physical, and political factors and the technological development level, the techniques of construction, and the management style (McCarthy, 2012). As customers are now seeking for construction firms that guarantee for timely delivery, it is essential for such companies to adopt project delivery methods that ensure that delays are eradicated, and maximum client satisfaction is attained. Timely completion of projects is important for various reasons.

A construction project is perceived as successful when it is accomplished within the specified time, quality, safety, and budgeted cost. There arises much conflict and dispute as a result of incomplete or projects not accomplished within the specified time span. Delays arise due to unfavorable actions of parties involved in the contract. However, there are times when delays may be caused by the client due to delayed instructions, late approval of operations, poor dimensional coordination, and late preparations of reports. The contractor may cause delays due to improper planning of work, lack of knowledgeable human resources or materials, poor or undesired construction techniques and tools, or even influences of weather, and strikes of the labor force. The probable impacts of these actions include increased cost of the project, delayed delivery of construction projects, and may also lead to termination of contracts. In this case, every effort should be undertaken to guarantee that parties to the contract do not hinder the timely delivery of projects unnecessarily. Timely delivery of projects ensures that conflicts and disputes between clients and other parties to contract do not occur and save on costs that could arise as a result of delayed delivery of construction projects (McCarthy, 2012).

Problems of Project Delivery Time in General

There are many challenges or problems associated with project delivery time in the construction industry. One of the major challenges has to do with the client whereby he or she may provide delayed instructions, late approval of operations, poor dimensional coordination, and late preparations of reports. The team also may be responsible for delayed delivery of construction projects. This may arise due to improper planning of work, lack of knowledgeable human resources or materials, poor or undesired construction techniques and tools, or even influences of weather, and strikes of the labor involved in the construction project. According to McCarthy (2012), all these problems and challenges serve as limitations to timely delivery of construction projects leading to conflicts between the client and team in the project.

Problems of Project Delivery Time in UAE

Just like the construction industry faces challenges on project delivery time, UAE construction companies also face such problems. Accomplishing a project within the predefined cost, time, and quality is the vital objective of all customers. Besides, the need for more necessities of the lesser amount of contracts and financial planning has caused an increase in the likelihood of looking for highly developed and new construction procurement systems. These requirements and the need for a higher level of lesser amount of contract administration and financial planning have exerted pressure to explore new options for the procurement process in construction. These factors, as well as, the shortage of components and materials that faced the manufacturing industry are what resulted in the implementation of Value Added Engineering and project delivery methods in UAE construction companies. The adoption of the project delivery techniques and Value Added Engineering had and continues to have significant positive consequences for the country’s (Dubai) construction companies and the construction industry as a whole (Oxford Business Group, 2009). This is because these techniques reduce costs while improving the effectiveness and efficiency at all construction levels.

However, despite the advantages that accrue from the application of these methods, construction companies in UAE faces problems in project delivery time. There are frequent delays experienced that lead to conflicts and disputes among parties to the conflict. These problems include delayed instructions from the client, delayed endorsement of operations from the client, poor dimensional organization, and late preparations of reports. Other challenges include inappropriate scheduling of work, lack or insufficiency of skilled and knowledgeable human resources, lack or inadequate materials, and undesired or poor tools and techniques of construction. Lack of proper communication and coordination among the team members is also a challenge of project delivery time in UAE construction companies (Oxford Business Group, 2009).

Statement of the Problem

The construction and engineering industries in the UAE face significant challenges. For example, the industries suffer from continual project overruns in schedule and budget, claim and counter claims, as well as, low profit margin. This means that the construction industry in UAE faces challenges in project delivery time despite the application of efficient project delivery methods in the construction process. However, the performance of the industry can be improved through the efficient and effective application of Value Added Engineering to control the project delivery time in construction.

Objectives of the study

The general objective of the study is to investigate the Control of Delivery Time in the Construction Projects through the Application of Value Added Engineering. Specifically, the study aims at applying the Value Added Engineering concept to optimize the project delivery time in UAE construction. Additionally, the research aims at investigating the use of Value Added Engineering to improve the weaknesses of delivery time method in UAE construction and improving the control of the project delivery time through the application of Value Added Engineering.

Significance of the study

The study aims at establishing the control of delivery time in the construction projects through the application of the concept of Value Added Engineering. This is crucial in achieving the main objectives of the study, which include, applying the concept of Value Management to optimize the project delivery time, to use Value Added Engineering to improve the weaknesses of delivery time method, and to improve the control of the project delivery time through the application of Value Added Engineering in UAE.

Scope of the study

The study is limited to the construction projects in United Arab Emirates. The study will explore the delivery time challenges experienced in construction projects in the UAE. This will be done through the carrying out of a construction project as a case study to address the time delivery challenges and to apply the techniques of Value Added Engineering to resolve these problems. The study will also be limited as only three construction companies will be studied. The three companies include Arabtec Construction LLC, Freeman Contracting LLC, and Eurogulf Construction LLC.

CHAPTER TWO

LITERATURE REVIEW

Definition and Benefits of Value Added Engineering

Value Added Engineering (VAE) also referred to as Value Engineering, Value Analysis, or Value Management refers to an intensive problem solving activity concerned with improving the functions of quality and value required in order to achieve the objectives of any service, products, process, or organization. The use of accepted approaches that identify the functions of the service or product build the value of the activities of VAE and provide the needed functions to achieve the performance required at the lowest possible cost. VAE refers to an orderly technique that uses an assessment of function while following a planned process of thought that is based completely on what a function does but not what it is. The concept of Value added engineering utilizes coherent logic and evaluation of function in the determination of relationships that improve quality and value.  The concept of VAE is a planned set of procedures initiated in order to enhance systems, services, designs, or facilities functions at the possible lowest cost. It takes into consideration the aspects of time, quality, cost, durability, and conformance before its operations are started. Furthermore, VAE focuses on innovation and creativity, as well as, on improving and sustaining a balance between the needs of stakeholders and resources required to fulfill these needs (American Association of State Highway and Transportation Officials, 2010).

The VAE framework operates on principles and rules of adding or defining value to facilitate innovation and achievement of goals and objectives. Value Added Engineering is the systematic application of methods of value assessment for improving value, and it is concerned with concepts of effectiveness and efficiency improvement.  In order to achieve this, however, the scheme operates in various phases that have been discussed in the first chapter of this study. The operations of Value Added Engineering are systematically and strategically undertaken in the job plan, a structure that directs the methodical maneuvering of opinions and ideas to make certain that options are not unreasonably omitted. This implies that the implementation of the process of Value Added Engineering on a problem improves reliability, quality, safety, effectiveness, durability, or other desirable features and characteristics.

The reduction of cost is frequently thought of as the only criterion for VAE application since costs can be measured. It is, however, vital to recognize the fact that the real and main purpose of Value Added Engineering is improving the project’s quality and value that may not instantly result in the reduction of cost. Value Added Engineering is an organized method of looking at or thinking about an item or a process during a functional approach. The VAE process involves an objective appraisal of activities and roles undertaken by components, parts, equipment, products, services, and procedures that involve spending of money. The process is performed to alter or eliminate any constituent that considerably takes part in the overall cost with no considerable addition of value to the overall process. The process not essentially centered on a certain class of the physical sciences. Rather, it incorporates existing principles, as well as, technologies of business management and economics into its processes and procedure. Looking at Value Added Engineering from the management field point of view, the approach utilizes the entire existing and available resources in an organization aimed at attaining the wide management objectives of key stakeholders of certain project. Hence, VAE is a systematic tool for achieving a return on investment by improving what the service or product does with consideration of the amount of resources involved.

The application of Value Added Engineering has proven to be successful and beneficial over the years since its implementation. Using VAE helps the team involved in the project to determine the best alternatives for designing projects. This is essential as it guarantees that the best alternative is selected leading to the achievement of goals and objectives, and; hence, the best results. Using Value Added Engineering improves reliability and availability that facilitate customer satisfaction. Apart from reliability and availability, the concept is also concerned with improving value and quality that again provide satisfaction to customers improving their relationship with the team involved in the construction project.

Value Added Engineering reduces the cost on projects that are in existence guaranteeing for reduction of costs for future projects. Reduction of costs leads to better performance and better relationships among project’s participants. Therefore, the application of VAE improves the overall performance of organizations. Moreover, VAE improves the environment, schedule, and economy at large. This is done through its ability of reduction of risks related to its processes and procedures. As Value Added Engineering is a powerful technique, it is essential and is used in the identification of challenges or problems. The identification of the problem is not sufficient in defining the benefits of applying VAE. This is because VAE also generates suggested solutions to mitigate these challenges, which makes it a powerful tool or technique. Value Added Engineering provides the industry applying the concept the incentive to use its best talent and skill in engineering in a manner that aids in solving problems that have significant influence on the activities of a project or the entire project.

It is essential to note that Value Added Engineering also increases the return on investments while at the same time ensuring savings in costs. In other words, it reduces the total costs of a project’s lifecycle or processes. It facilitates communication and coordination among the key stakeholders. VAE establishes a reputation as it uses a high level of technology in its processes and procedures. Generally, VAE focuses on reliability, quality, efficiency, and effectiveness to ensure that its main objective, achieving and improving value is attained (American Association of State Highway and Transportation Officials, 2010).

Implementation of Value Added Engineering in Construction Company

Generally, the services of Value Added Engineering in UAE comprise mainly of two studies that are carried out at the completion of the processes, the Concept Design and the Tentative Design. If it necessitates, extra studies may be undertaken at the intermediate Design phase for the ultimate construction documents because of constraints in technology or budget. A single study may, however, be suitable on smaller or less complicated projects. In UAE, for new projects on construction, the first analysis in the Concept Design phase is aimed at reviewing essential decisions on plans that relate to concerns of building orientation and site such as the shape, massive layout, and form, the criteria of design, gross relations of occupation, options of the space program, selection options of building systems, the building space or volume parameters, vertical or horizontal circulation, considerations on the entire energy to be used, key Mechanical-Electrical-Plumbing considerations, the access of site, the availability of utility, the overall plans of phasing and scheduling. For construction projects that necessitate repair and alteration (modification), these areas also apply and are appropriate especially in the concept stage study (Gopalakrishnan et al., 2012).

On the other hand, on the Tentative Design, the study is concerned with in depth decisions on performance and requirements specification, details of the proposed design, system design of specific design, site paving, plans on scheduling and phasing, main concerns in the construction process, the geometry of the building layout option, and specific system selections of mechanical, electrical, and plumbing. The essential approach of this study is aimed at considering issues at the Concept Design (macro level) and at Tentative Design (micro level). In general, options decided upon because of the first evaluation are not taken into account during the second evaluation except for cases where new data is available (Gopalakrishnan et al., 2012). In addition, alterations in design implemented as a consequence of evaluations are not regarded as being within the usual design process limits. Exceptions to this case can, however, be taken into account on a basis of instance by instance.

Successful Value Added Engineering involves the combined engagement of the Architect Engineer of the design, the consultant of the VAE, as well as, the Construction Manager. Furthermore, the success of effort involved in the process relies highly on the management and the organization of the entire VAE process. The VAE study effort is classified into three major sequential activity periods. These include the pre-workshop activity, the VAE workshop, and post-workshop. There are two VAE assessments carried out at different stages of completing a design. This implies that activities of pre-workshop, workshop, and post-workshop are carried out twice. The effort needed is controlled by the project’s complexity and size (Gopalakrishnan et al., 2012).

During the activity of pre-workshop, the coordinator of VAE utilizes this time to get familiar with the project and evaluate the technical data and cost to be incurred, organize the timing for VAE workshops, complete the logistical preparations for the VAE workshops, perform the selection of participants and members of VAE, and establish working conditions that are productive with the representative of Public Buildings Service and the Construction Manager. In this period, the contractor gets in contact with the representative and the Architect Engineer to organize the entire handling and schedule of resources or material. According to (Gopalakrishnan et al., 2012), any challenges or constraints on the entire study require to be addressed during this period.

The VAE workshops are for the period taken as appropriate for the project’s size and complexity. In UAE construction companies, the workshop’s portion varies from a single day effort entailing few members to more days’ effort involving numerous participants. The recommended VAE job plan or methodology used by the VAE team in this period has six phases, which are briefly described below:

During the information phase, the VAE team obtains much information that concern the project’s design, constraints, background, as well as, the anticipated costs and expenses. The next stage is the functional analysis stage where the VAE team is charged with the role and responsibility of carrying out a functional examination and relative system’s cost ranking to identify potential points with high cost. During the creative or speculative phase, the team applies a creative interaction process among its individuals to develop ideas and options for completing the system’s function. In the evaluation or analytical phase, the ideas developed from the creative phase are monitored and evaluated by the VAE team. Ideas that depict the highest potential for quality and value improvement on the project and cost savings are, therefore, selected for further analysis (Gopalakrishnan et al., 2012). During the development or recommendation phase, the VAE team examines the selected ideas and organizes sketches, cost estimates, and descriptions, in order to aid the recommendation as formal VAE proposals. During the final phase, the Report phase, the consultant of VAE works with the representative from the Public Buildings Services and the Architect Engineer to present a written VAE report aimed at representing the outcome the VAE activities and achieving the goals and objectives of the VAE Program.

In the post-workshop activity, the consultant of the VAE created and presents the final VAE report that contains all ideas and comments from the preliminary report. Then, the Architect-Engineer works with the representative to ensure that all VAE proposals are considered for approval or implementation. All the proposals are then given official consideration by the representative and the Engineer for inclusion into the design of the project. The consultation with user agency is done as required. After the completion of the effort, the Engineer sets up a report stating each proposal’s condition in the VAE final report (Gopalakrishnan et al., 2012). The approval of the VAE summary report entails reasons for acceptance, rejection, or partial acceptance of proposals. Activities of this period involve assessment of budget processing, but only if it is necessary. It is of great significance to note that if a budget increase is required to promote the VAE proposals, the proposals cannot be approved until the budget increase is approved first. Therefore, the final approval summary account of the Engineer is only completed after the budget increase request is acted upon.

The pre-workshop activity can last for a period of one to two weeks for every workshop. The workshop takes a maximum of one week while the post-workshop; on the other hand, can take one to four weeks for every workshop. The VAE study report should be brief and self-sufficient. In addition, it should contain an adequate description of the technical project to be understood by people who are not directly related to the project. In other words, other individuals should be able to understand the main concerns of the project. The initial concept, the concepts proposed, the pros and cons, and the economic effects should be documented in this report. There should also be a reflection of summaries as they permit for a speedy overview and grant the Engineer an easy means of evaluating of the final VAE adoption report (Gopalakrishnan et al., 2012). After the final reports of the consultant and the Engineer are issued, it is important for the representative to review the effect for the VAE program of Design and Construction to be included in the Central Office’s reports. However, there should be the inclusion of a concise description evaluation of study such as all suggestions and points for improvement of value and quality. This is the responsibility of and should be carried out by the representative. The follow-up processes and procedures must include an analysis of trends and patterns in the project. This is important for improving the process of VAE in the future.

Control of delivery time in construction

VAE is crucial and can be applied in the control of delivery time, in the construction process. This from its ability as it has demonstrated high levels of effectiveness and efficiency. VAE is applied throughout the life cycle and process of a construction process in UAE companies and other construction firms across the world (McGeorge et al., 2013). In most cases, a construction process follows a series of sessions integrated with the construction project program beginning with the description of the project, the strategic level, and progressing to the construction level. In the stage of operations, the knowledge and skills obtained aid in the improvement of the upcoming construction projects and the use of the new facility or structure. VAE is related to the process of cutting costs and improving value. In this case, VAE improves the comprehending of clients’ requirements, as well as, their business needs. This becomes beneficial especially for the existing concept of value management in the construction companies, in UAE. Insufficient or lack of instructions of customers may lead to poor quality and value through the project’s lifecycle with a waste of resources in management of time, design and production, and the cost of change. Availability of external challenge or constraint is vital in achieving improvement in the engineering and construction industry in UAE. The application of VAE involves strategic and tactical workshops, as well as, external facilitators (Emmitt, 2009). This makes certain that there is no unnecessary commercial or political force that bears on the team involved in the construction project. Also, it guarantees that points of uncertainties are identified and appropriately dealt with. VAE gives a planned framework on how the construction project is to be carried out. Hence, VAE is a vital technique that requires being applied. All these concerns on the application of VAE account for the control of delivery time of a project by creating positive implications and ensuring that the construction projects are delivered on time (Halpin and Senior, 2012).

VAE is applied in order to identify the best design options for a number of construction projects in UAE. The application of Value Added Engineering ensures reduction of costs on existing projects, improvement in quality, reliability and enhancement of client satisfaction. These may lead to other positive outcomes associated with the application of VAE such as improvement of organizational performance, economy improvement, and schedule improvement Xu et al., 2012). This is made possible through the practice of conventional development. VAE is a powerful technique used in reducing risk and in the identification of challenges and creation of possible and recommended solutions. VAE requirements are depended on realistic measures of efficiency and effectiveness. This means that the approval and implementation of ideas and options are based on reducing costs of the project. The VAE concept takes into consideration the cost of budget increases that are based on reductions of the life of a construction process (Emmitt et al., 2012). This aids in the control of a project’s delivery time.

CHAPTER THREE

RESEARCH METHODOLOGY

The adoption of VAE is essential for ensuring the control of project delivery time in UAE construction companies. The need for improvement of value, quality, and reduction of costs in construction projects is what necessitates the application of the VAE concept, which has proven successful. In general, the main purpose and objective of this research is to carry out a pilot study aimed at establishing a basis for a wider understanding of the application of the VAE concept in the control of project delivery time, in UAE construction companies. Hence, the chapter will establish the study methodology to be used in this study, the respondents or participants of the study, the study instruments to be applied, as well as, the method of analysis to be used. These are crucial in ensuring that the study aims and objectives are realized. The chapter is essential and seeks to answer the research Questions outlined below:

  1. How can VAE be applied in UAE construction?
  2. How far has the VAE concept developed in reaction to client requests for construction projects completed earlier and within time and budget in UAE construction?
  3. What are the strengths and weaknesses for applying VAE in the traditional delivery approach in UAE construction?
  4. How can VAE techniques improve the weaknesses of delivery methods used in UAE construction?

Research Instruments

The study focuses on establishing the control of project delivery time. Therefore, the study instruments that will be used will include both questionnaires and interview schedules. Questionnaires and interview provide a convenience in gathering primary data from respondents.  Secondary data from the records of the companies will be used to find out more information on the subject of concern.

Questionnaires

The questionnaires to be used in this research will take both the structured and unstructured forms. The questionnaires will be distributed to top managers and team leaders of three UAE construction companies, Arabtec, Freeman, and Eurogulf. The researcher targets a sample size of 100 respondents who will provide answers to questions on the application of VAE concept in their organizations. In this case, therefore, the units of analysis in the research will be leaders of these organizations that have implemented project delivery methods and VAE in their operations as the leaders have a wider comprehension of the concepts and challenges that accompany their application.

Importance of Questionnaires

Questionnaires are essential as study instruments because of the diversity of benefits they offer. They have huge quantities of data that can be collected from big numbers of respondents within a short period in a manner that is cost efficient and effective. This implies that questionnaires are practical in nature. Additionally, they can be managed or administered by the individual researcher with restricted effect to the questionnaires’ reliability and validity. The findings of the questionnaires are simply and speedily measured by the researcher or the researcher might prefer the use of software packages. In addition, the findings can be evaluated and analyzed more impartially and empirically than other study instruments. Once the findings of the questionnaires are measured, they may be applied in the comparison of other researches. They can also be applied in quantifying variations. Questionnaires produce quantitative data, which may be used to form new theories, statements, or hypotheses (Kuada, 2012). There are a few disadvantages related to the application of questionnaires in research. However, the benefits of using questionnaires outweigh these challenges. For instance, it is argued that questionnaires may lack validity n some instances. On the whole, the benefits outweigh the insignificant disadvantages.

Interviews

Interviews will be carried out performed on respondents who may not be willing to fill in questions in the questionnaires. The interview schedule’s questions will be the same as those in the questionnaires but will be brief. It is vital to note that although questionnaires may be sufficient to gather the required information, interviews offer additional and real information from respondents.

Importance of Interviews

Interviews are helpful as the researcher is able to obtain detailed information on individual views, feelings, and opinions. They are Interviews are important as the researcher is able to find out how different individuals think and feel about Value Added Engineering and its application in the control of project delivery time, in construction projects. Interviews also intensify comprehension as the researcher is able to give details on issues that the respondents may experience hardships in comprehending (Kuada, 2012). In this case, there is an elucidation of ambiguities. Among the significant benefits of using interview as an instrument in research the attaining of high levels of response and are not influenced by other respondents present during the interview. Additionally, the respondent’s own information and words are written down or recorded by the researcher during the interview session. Similar to the case of the application the benefits of using interviews in research outweigh their drawbacks.

Data Analysis Design and Interpretation

Referring to the aims and objectives this study, the researcher will use applied descriptive statistics to execute percentages and frequencies. Also, the Statistical Package for the Social Science will be applied to do correlation essential in analyzing the observed variables in the study. In many cases, the interpretation procedure entails drawing a scientific or reasonable statement that explains phenomena or data. Systematic and scientific interpretations are neither complete reality nor individual view (Kuada, 2012). Rather, they are suggestions, hypotheses, or inferences on the implication of data based on empirical and knowledge and personal expertise. Scholars, scientists, or researchers apply expertise and experience in constructing practical and logical rationalization for particular data. Though they may commit faults, a considerable number of them construct interpretations that are logical and supported by reliable data.

 

 

References

American Association of State Highway and Transportation Officials. (2010). Guidelines for value engineering. Washington, D.C: American Association of State Highway and Transportation Officials.

Emmitt, S., Prins, M., & Den, O. A. (2009). Architectural Management: International Research and Practice. Chichester: John Wiley & Sons.

Gopalakrishnan, K., Van, L. J., & Brown, R. C. (2012). Sustainable bioenergy and bioproducts: Value added engineering applications. London: Springer.

Halpin, D. W., & Senior, B. A. (2011). Construction management. Hoboken, NJ: Wiley.

Kuada, J. E. (2012). Research methodology: A project guide for university students. Frederiksberg: Samfundslitteratur.

McCarthy, J. F. (2010). Construction project management: A managerial approach. Westchester, Ill: Pareto — Building Improvement.

McGeorge, W. D., Zou, P., & Palmer, A. (2013). Construction management: New directions.

Melton, T., Iles-Smith, P., Yates, J. W., & Institution of Chemical Engineers (Great Britain). (2009). Project benefits management: Linking your project to the business. Amsterdam: Butterworth-Heinemann.

Oxford Business Group. (2009). The Report: Ajman 2008. London: Oxford Business Group.

Xu, J., Yasinzai, M., Lev, B., & International Conference on Management Science and Engineering Management, ICMSEM. (2012). Proceedings of the Sixth International Conference on Management Science and Engineering Management: Focused on electrical and information technology. Berlin: Springer with Tsinghua University Press.

 

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Theoretical Approaches in Management

 

Theoretical Approaches in Management

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Theoretical Approaches in Management

Just like all other field, the management field has approaches that explain the concept of management in business. Theoretical approaches in management are classified into many approaches including empirical, social system, human behavior, decision theory, Socio-Technical Systems, contingency, operational, mathematical, and systems approaches. Approaches in management arose because of semantic concerns in the management field. These approaches are essential in understanding the concept of management (Montana and Charnov, 2008). Different theoretical approaches apply to different fields of practices. In this paper, three theoretical approaches to management that apply to the Information Services Management will be compared and discussed in details. Theoretical approaches to management were identified by reviewing various books and articles on management and how they apply in today’s organizations. For a more in-depth and exhaustive search, an advanced strategy might be useful. This could include thorough reviewing of journals on a specific subject of concern.

One of theoretical approaches to management that applies to the Information Services Management field is the mathematical approach. Proponents of this school of thought include Newman, Charles Hitch, and Russell Ackoff. This approach view management as a logical entity. It applies actions such as mathematical relationships, symbols, and measurable data. Information services management is involved with information on how organizations need to manage themselves in an efficient and effective manner. It is concerned with technology, people, and data. Some of the organizational data involves quantitative figures that are only explained mathematically. The mathematical approach is, therefore, essential in this field as it refers to a problem solving mechanism that uses mathematical techniques and tools to solve problems arising in organizations (Kirst-Ashman and Hull, 2009). In this approach, problems related to management are expressed in mathematical signs and symbols. Therefore, variables in information services management are quantified. Tools including simulation and operations research are used in this approach just like in the information services management field. In addition, the scope of the mathematical approach involves system analysis, decision making and some aspects of human behavior.

Another approach applicable to this field is the socio-technical systems approach. Main proponents and contributors of this approach include Emery, Bamforth, and Trist. The field of Information Management systems deals with the interactions between technical and social systems. In this case, people in organizations are the social systems while machines used to perform organizational functions are the technical systems. The socio-technical systems approach holds that the technical and social systems interact. The interaction between these two types of systems is essential for effectiveness and efficiency in organizations. According to Hill and Jones (2010), this approach holds that an organization is governed by psychological forces and social laws. Proponents of this approach argue that the organizational technical aspects are modified by the social aspects. This implies that people in organizations dealing with information services management. Additionally, effectiveness and efficiency in organizations depend on looking at individuals and their interactions, as well as, the technical environment in which individuals operate. The information services management is able to deal with technological changes and changes in interactions among individuals at the workplace. Apart from the technical interactions, social systems also interact with other internal and external factors in performing their functions in organizations. This approach is closely related to the systems approach that view management as an enterprise on its own.

The other essential theoretical approach and, which is applicable to the information services management is the systems approach. This approach is used in almost all organizations of the modern times. This approach may be classified as a classist, Universalist, and traditional approach. Contributors of this approach are people well known to the management field and include Mc Farland, Newman, Taylor, Fayol, Harold Koontz, and Lyndall Urwick (Hill and Jones, 2010). This approach is common and universal across different organizations across the world. This school of thought view management as a process. Just like in all management fields, information services management involves a number of processes that are aimed at achieving organizational goals and objectives. This approach focuses on managerial roles and functions. In addition, it outlines the principles and rules that are to be followed by organizational managers. The approach outlines managerial roles that are classified into organizing, directing, planning, controlling, and coordinating. These managerial roles are universal across all organizations in the world. The approach also outlines the core of what good management is the principles, and the framework of management.

The theoretical approaches discussed above may differ in what they hold on management, but they are all focused on attaining efficiency and effectiveness in management. This implies that theoretical approaches in management have one goal in common that is to ensure that organizational roles are performed efficiently and effectively. Information services management field is an essential business field in understanding theoretical approaches in management. It is, however, essential to note that these theories also apply in other business-related fields.

 

References

Hill, C. W. L., & Jones, G. R. (2010). Strategic management theory: An integrated approach. Boston, MA: Houghton Mifflin.

Kirst-Ashman, K. K., & Hull, G. H. (2009). Generalist practice with organizations & communities. Belmont, CA: Thomson Brooks/Cole.

Montana, P. J., & Charnov, B. H. (2008). Management. Hauppauge, NY: Barron’s Educational Series.

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THE UK’S FOREIGN POLICIES

THE UK’S FOREIGN POLICIES

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THE UK’S FOREIGN POLICIES

Outline

I.            Introduction

II.            Background

III.            Literature Review

a)      The Economic Dimension

b)      The Political Geographic Dimension

c)      The social and Security Dimensions

d)     Description of the policies

IV.            Methodology

V.            Data/case studies

a)      U.K and U.S relationship

b)      The U.K and Iran relationship

VI.            Results

  1. Conclusion

 

Introduction

A foreign policy is a course of action adopted by a country in regards to its diplomatic relations or dealings with other countries. It is established as a systematic way to deal with concerns that may arise with other countries. These are the objectives that the leaders in a nation seek to attain abroad, the values that bring the objectives, as well as, the instruments or means used to pursue the goals. Foreign policies dictate how a nation will respond with respect to other countries militarily, socially, politically and economically. A foreign policy in simpler terms is international relations or diplomacy[1].

The United Kingdom is an active leader in the global society. It uses its diplomatic network to protect its interests all over the world. The foreign policies in the U.K. aim at building and retaining Britain’s international influence in order to achieve national interests. They promote the U.K’s values such as human rights and the welfare of developing countries. The U.K’s policies engage all regions of the world on a variety of issues such as social, political, and economic issues. The U.K  has a true and strong relationship with the United States, built on common national values and history, which creates tangible benefits for both States[2]. The United Kingdom is among the founders of the North Atlantic Treaty Organization (NATO). It is among the organization’s major European air, maritime, and land powers, and ranks third in total defense expenditure among NATO countries or members.

Since 1973, the U. K. has been an associate of the European community, currently known as the European Union (EU). In addition, the United Kingdom is an associate of the Security Council. In 2005, the U.K. was in charge of the management of the G-8. The United Kingdom held the European Union Presidency as from July to December in 2005. In respect of British foreign policies, the Armed Forces of Britain are responsible of protecting the U.K., as well as, its overseas territories. They are also responsible for supporting international peacekeeping efforts and promoting Britain’s broader security interests[3]. In 2010, the government discussed the establishment of the Strategic Defense and Security Review (SDSR). This was established to adjust the U.K’s military in order meet the country’s future security needs. Consequently, the U.K’s armed forces’ equipment and manpower would be reduced. The U.K. royal army is responsible of the independent strategic nuclear arm. Following the September 2001 terrorist attacks in America, the United Kingdom stood hand by hand with the United States. The U.K. has also military personnel in Afghanistan to aid in establishing security in the region.

Since the World War II, changes in government have not caused any significant change in the U.K. foreign policy. Both the biggest parties have shared similar illusions and aims. However, in opposition, parties have had disagreements over issues such as external affairs and defense. For instance, issues of the approach of the European Union along with the possession of nuclear weapons. The national interest of the U.K. is to press for higher European cooperation with other foreign countries over issues such as energy, defense which promote the welfare of the entire European society. What affects a foreign policy in most countries is the economy. This is so because the economy determines the policy in that cutting the spending of a nation makes it possible for the government to direct the funds saved to cater for other national and international needs. For instance, in order to fight against the issue of terrorism, the armed forces need to be equipped. Whatever the nature of policies in the United Kingdom, the interests are universal. The United Kingdom promotes multilateralism, which, in turn, leads to cooperation among the state and other nations such as the United States, and also nations within the Europe continent.

Background

Historically, the U.K. foreign policy was based on national, then self imperial and self interest. The policies promoted constitutionalism and sought to uphold democracy and good governance. Despite the need to fight against occasional wars, Britain was a peaceful and satisfied power. The first and second world wars promoted foreign relations in Europe, as countries had to unite to fight against a common enemy. The elements of continuity of the historical U.K’s foreign policy are still seen in today’s foreign policy in the region. Although Britain is not a great power, it still remains and maintains its global power. This is seen in its relations with other countries such as the United States[4]. The economy of the U.K. depends highly on markets, investments, and safe access to resources beyond the United Kingdom region.

The foreign policy in the UK largely depends on factors summed up as national sovereignty, European integration, global interdependence, the special connection between the U.K and the United States, as well as, ethics. The U.K public policy, with respect to the above mentioned factors has been a prime topic of concern among professionals and commentators of the U.K foreign policy. Policy making was improved especially after the cold war reached an end, emphasizing clarity and simplicity in the process. U.K’s relations with the United States have helped in fighting against terrorism and promoting peace and security in the two states. Consequently, spending on defense has reduced in the two states[5]. Other connections between the two states have led to development of states involved, despite a few existing challenges.

Literature Review

Foreign policies are not made in the vacuum, but are shaped by factors such as globalizing pressures (technologies), domestic factors such as the public opinion, and integrative tendencies. In this case, integrative tendencies include support from the European Union. Other factors include transnational forces such as lobbying from the nongovernmental organizations. The logic that underlies the U.K’s foreign policy development has changed remarkably little over the past decades[6]. In an ideal world, officials, ministers, and people from outside with the relevant expertise are engaged in the process of formulating and implementing policies. This takes place on the basis of a discussion of the possible courses of action, taking into consideration the relevant precedents, history and the legality of whatever is proposed. When policies are created, official agents interpret and put them into practice, so as to achieve the desired goals and objectives. During the processes of formulation, interpretation, and implementation of policies, the policies are sold to various audiences both at home and abroad[7]. These three policies of policy development, as well as, presentation of the policy are integral stages in policy making process; thus, it becomes difficult to tell where one stops, and another one starts. The combination of actors, institutions, and external pressures involved in the process of making foreign policies differ with regards to the issue or concern in question. However, the ideal of how to create a policy seems to be constant.

It is possible to identify some of the general features of the process of policy creation in the United Kingdom that apply irrespective of the political party in office. Foreign policy making is seen as a dynamic process, which exists in a dialectical connection with the outside world. This is because the same commitments and goals exist for long periods in most of the foreign policies in different parts of the world. In addition, the process of policy making is broad, and engages officials from all parts of the government, a number of outsiders from the foreign government, as well, as the NGOs. All the same the policy making remains among the most secret in government. The public, therefore, has difficulties in finding out when and where foreign policy decisions are made. This also implies that the public has difficulties in explaining the rationale behind the foreign policies. For instance, on the serious matter on the war against Iraq, parliament received only brief information from the Attorney General.

There exists a tension between the desire of the executive to lead, coordinate, and centralize the policy making process, and the secretaries’ of state desire to retain autonomy for their departments. In many cases, there is no one who rejects the need for some degree of central coordination, but in practice, no one wants to be coordinated. The process mostly involves three parties including political advisers, temporary ministers, and permanent officials. Advisers and ministers are expected to promote political goals while civil servants are supposed to demonstrate loyalty to the institutions of the state. New Labor’s foreign policy shows all these tensions and characteristics to a greater or lesser degree. According to Hill, the process of foreign policy making in the U.K. was affected by institutions such as Tony Blair’s government[8]. One of the key principles of the foreign policy making is that it is not valuable to think of the U.K. foreign policy in the singular, as the government pursues multiple policies that involve combinations of various actors, institutions, and external forces depending on the issue in concern. Foreign policies in the United Kingdom have taken a number of dimensions.

The economic dimension

In the economic sphere, a combination of technocrats, politicians, private firms and central bankers have helped in the making of New Labor’s foreign policy. This is explained in the quest for neo-liberal political economy, as well as, the relations of the U.K. with the global economy. The U.K. symbolizes an over-internationalized economy in an under-globalised world. Similar to other G8 states, the economy of the U. K. is penetrated by international capital. The economy is substantially dependent on the foreign direct investment. Brown sates that the manufacturing sector in the U.K. is dominated by firms owned by foreigners while its banks, investment houses and pension funds invest a higher proportion of their domestic capital overseas[9]. The economy of U.K. is thus, structurally susceptible to stocks initiated externally in foreign financial markets and the decisions of foreign business interests. The economy of the United States was boosted by adoption of globalization as a policy in the United Kingdom. This was before the hyper globalist thesis became popular. The HM Treasury and the Bank of England specifically, have played a crucial role in making theoretical propositions a reality in the United Kingdom.

Private firms have also played a significant role in the creation of U.K’s public policy. Diplomats are required to devote a higher proportion of their time to trade promotion activities. This has been a trend since the 1960s. Consequently, private actors have taken positions in the process of foreign policy making. This occurs at the strategic level where representatives from small and medium sized firms make up a majority number on the board of UK trade and investment. The group is also a majority in the joint Foreign Office Department of Trade and Industry (DTI) in Britain that coordinates commercial activities and increase exports and inward investment. At a tactical level, private firms are charged with the role of contributing to the health of the national economy. In addition, they are the agents of constructive engagement. In this role, they aid in instilling liberal values into liberal societies and states. This has been witnessed in the U.K’s relationship with China and Libya. For instance private actors within the Business Council in China and Britain are agents of political change in China. The government in Britain helps firms in obtaining contracts in Chinese markets. These firms become vital actors in the foreign policy of constructive engagement. Most actors from the private firms are engaged in the implementation of policies designed elsewhere.

The political geographic dimension

For all matters, which concern interdependence and globalization, political geography matters a lot. A number of countries in the world is given greater priority than others, which affects the policy making process accordingly. This happens in terms of allocation of resources, both financial and human. The Foreign Office (FCO) in the U.K has suggested that, in the coming decade, the U.K’s most vital bilateral relationships excluding the European Union members will be China, Russia, the U.S, India and Japan. Issues concerning these states are, thus, likely to gain more attention than others. There distinct policy processes evident in the United Kingdom’s relations with other regions in the world[10]. The European Union offers a distinctive framework within which to talk about the foreign policy process, provided the way in which international relationships between its members have become progressively more domesticated.

The foreign office (FCO) has played a role in multilateral organizations such as Commonwealth and the United Nations (UN) in the U.K’s bilateral relationship. The Department for International Development (DfID) played a leading role in several elements of foreign policy especially in connection to the United Kingdom’s policies towards sub-Saharan Africa. The policies of UK towards Africa have mostly been multilateral to generate the capacity and international influence to deliver solid outcome. For example, in the late 1990s, the UK government in conjunction with nongovernmental organizations such as Global Witness was active in creating the United Nation’s case for sanctions against the regime of Charles Taylor in Liberia[11]. The European Union together with Commonwealth were requested to impose sanctions against the government of Robert Mugabe in Zimbabwe, following the elections in 2002. In the same year, the United Kingdom persuaded the G8 to produce a plan (Africa Action Plan) to respond to the New Partnership for Africa’s Development. Also, the United Kingdom has played chief roles in a number of contact groups. For instance, in 1998, it was one of the associates of the group formed to respond to the civil war between Sierra Leone and the Troika[12]. The U.K. helped in negotiating a stop to Sudan’s civil war.

The social and security dimension

Although the political geography shapes certain aspects of the foreign policy making process, it does not directly impose on how decisions are made especially relative to the deployment of the armed forces in Britain. For instance, sending troops on war requires the approval of the prime minister. This dimension of foreign policy in the U.K. is aimed at creation of policies that lead to the social welfare of the citizens of the United Kingdom. As Telo states, this requires the integration of the civil society in the U.K’s development policies[13]. Foreign social policies in the U.K. include policies on enhancing the international position of the U.K in terms of social concerns such as health, education, gender equality and human rights, as well as, corporate responsibility. The role of organizations such as commonwealth, the United Nations and the European Union, in promoting the issues stated above is seen in the United Kingdom and in other states that are members of the organizations.

In the modern world, the issue of insecurity is common[14]. There have been many attacks by various terrorists. The U.K government has established relations with other states that are aimed at fighting against terrorism. For example, the Transatlantic Counterterrorism cooperation with the United States was established to fight against the terrorist attacks in both states. The issues of forests and climate changes have not been left behind in the U.K’s social policy. Such issues as global warming involve a number of countries, and require the integration of representatives from all countries involved to come up with ways to resolve or prevent such catastrophes from happening.

Description of the policies

The U.K’s foreign policies, some of which have existed for a long period now, have played a significant role in the development of the country in the social, political, and the economic spheres. Both the Conservative and Liberal governments have similar ambitions for the country[15]. Although there have been disagreements from the opposition parties on areas of concern such as defense, nothing has changed much on the interests and objective of foreign policies. In most cases, foreign relations in the United Kingdom aim at creating cooperation among the various states involved. Foreign relations in Europe have not changed much as issues that were there in history still exist in the modern state. According to Cerutti and Sonia, although the forms of the policies may have changed due to the growth and development in technology, the goals of the foreign policies in the United Kingdom are still the same[16].

Methodology

The study on the United Kingdom’s foreign policies applies the qualitative form of research. This being the case, therefore, the study applies both descriptive and qualitative methods to analyze data. The core objective of the study is to establish that political issues have not had a significant change on the United Kingdom’s policies be they social, political or economical. This was done by reviewing the case studies of the United Kingdom’s relations with foreign countries. The results are analyzed using the descriptive methods, and simple tables that represent frequencies and percentages are used to analyze the research findings.

Case studies

United Kingdom’s connection with the United States

The relations between the United Kingdom and America are strong. Other relations strong relations that exist include the economic and military relationship between the United Kingdom and Iran[17]. The relations between the U.K and the U.S date back to almost two centuries ago. This happened before the United States declared independence from the Great Britain. Even though, various European nations explored and established settlements in North America, the British government soon controlled the major sea ports along the coast. The close connection that exists between the two states is portrayed as a special relationship. Therefore, the term “special relationship” is used by the Brits and the Americans to illustrate the close relation between the two states[18].

The two states fought each other during the American Revolution. They were also involved in war against each other in the War of 1812. The British was thought to have sympathies for the South during the Civil War. However, this did not lead a military conflict between the two countries. There was a change in World War I as the two states fought together. During the Second World War, the U.S joined the European portion in order to defend the United Kingdom. The relations between the two states were strong during the Cold War and the first Gulf War. In the Iraq War, the United Kingdom was the only top world power to assist the U.S[19]. The relations between the two nations have been marked by close relationships between top leaders from both states. Both countries have massive economic and trade relations that are evident in each country. Each country is among the other’s top trading partners. On the diplomatic front, both the United States and the United Kingdom are among the founders of NATO, the United Nations, G-8, and the World Trade Organization, and both are a host of other global bodies. The United Kingdom and the U.S are associates of the United Nations Security Council, which consists of only five member states. This implies that the economic, diplomatic, and military bureaucracies of each country are in steady discussion and coordination with their counterparts in the other states[20].

 

 

 

 

 

Bibliography

Smith, Steve. 2008. Foreign policy: theories, actors, cases. Oxford [u.a.]: Oxford Univ. Press.

Aldred, John. 2004. British imperial and foreign policy, 1846-1980. Oxford: Heinemann Educational.

Hill, Christopher. 2003. The changing politics of foreign policy. New York: Palgrave MacMillan.

Brown, David. 2002. Palmerston and the politics of foreign policy 1846 – 55. Manchester [u.a.]: Manchester Univ. Press.

Daddow, Oliver J., and Jamie Gaskarth. 2011. British foreign policy: the New Labour years. Houndmills, Basingstoke, Hampshire, UK: Palgrave Macmillan.

Held, David. 2007. Progressive foreign policy: new directions for the UK. Cambridge, UK [u.a.]: Polity Press.

Telò, Mario. 2009. The European Union and global governance. London: Routledge.

Cerutti, Furio, and Sonia Lucarelli. 2008. The search for a European identity: values, policies and legitimacy of the European Union. London: Routledge.

Wellman, Ariel Farrar. “United Kingdom-Iran Foreign Relations.” Foreign Relations 41, no. 5 (2010): 112-114.

Yakovenko, A. ” A Russian Journal of World Politics, Diplomacy & International Relations.” International Affairs 58, no. 4 (2012): 65-76.

Great Britain. 2010. Global security : UK-US relations Sixth report of session 2009-2010, report, together with formal minutes, oral and written evidence, ordered by the House of Commons to be printed 18 March 2010. London: Stationery Office.

Colman, Jonathan. 2004. A ‘special relationship’? Harold Wilson, Lyndon B. Johnson, and Anglo-American relations ‘at the summit’, 1964-68. Manchester: Manchester University Press. http://public.eblib.com/EBLPublic/PublicView.do?ptiID=589317.

McCausland, Jeffrey D., and Douglas T. Stuart. 2006. U.S.-UK relations at the start of the 21st century. [Carlisle Barracks, Pa.]: Strategic Studies Institute, U.S. Army War College.

 

 



[1] Smith, Steve. 2008. Foreign policy: theories, actors, cases. Oxford [u.a.]: Oxford Univ. Press.

[2] Aldred, John. 2004. British imperial and foreign policy, 1846-1980. Oxford: Heinemann Educational.

[3] Smith, Steve. 2008. Foreign policy: theories, actors, cases. Oxford [u.a.]: Oxford Univ. Press.

[4] Held, David. 2007. Progressive foreign policy: new directions for the UK. Cambridge, UK [u.a.]: Polity Press.

[5] Held, David. 2007. Progressive foreign policy: new directions for the UK. Cambridge, UK [u.a.]: Polity Press.

[6] Hill, Christopher. 2003. The changing politics of foreign policy. New York: Palgrave MacMillan.

[7] Held, David. 2007. Progressive foreign policy: new directions for the UK. Cambridge, UK [u.a.]: Polity Press.

[8] Hill, Christopher. 2003. The changing politics of foreign policy. New York: Palgrave MacMillan

[9] Brown, David. 2002. Palmerston and the politics of foreign policy 1846 – 55. Manchester [u.a.]: Manchester Univ. Press.

 

[10] Daddow, Oliver J., and Jamie Gaskarth. 2011. British foreign policy: the New Labour years. Houndmills, Basingstoke, Hampshire, UK: Palgrave Macmillan.

 

[11] Daddow, Oliver J., and Jamie Gaskarth. 2011. British foreign policy: the New Labour years. Houndmills, Basingstoke, Hampshire, UK: Palgrave Macmillan.

[12] Telò, Mario. 2009. The European Union and global governance. London: Routledge.

[13] Telò, Mario. 2009. The European Union and global governance. London: Routledge.

[14] Daddow, Oliver J., and Jamie Gaskarth. 2011. British foreign policy: the New Labour years. Houndmills, Basingstoke, Hampshire, UK: Palgrave Macmillan.

[15] Cerutti, Furio, and Sonia Lucarelli. 2008. The search for a European identity: values, policies and legitimacy of the European Union. London: Routledge.

[16] Cerutti, Furio, and Sonia Lucarelli. 2008. The search for a European identity: values, policies and legitimacy of the European Union. London: Routledge.

[17]Wellman, Ariel Farrar. “United Kingdom-Iran Foreign Relations.” Foreign Relations 41, no. 5 (2010): 112-114.

 

[18] Colman, Jonathan. 2004. A ‘special relationship’? Harold Wilson, Lyndon B. Johnson, and Anglo-American relations ‘at the summit’, 1964-68. Manchester: Manchester University Press. http://public.eblib.com/EBLPublic/PublicView.do?ptiID=589317.

[19] McCausland, Jeffrey D., and Douglas T. Stuart. 2006. U.S.-UK relations at the start of the 21st century. [Carlisle Barracks, Pa.]: Strategic Studies Institute, U.S. Army War College.

[20] Great Britain. 2010. Global security : UK-US relations Sixth report of session 2009-2010, report, together with formal minutes, oral and written evidence, ordered by the House of Commons to be printed 18 March 2010. London: Stationery Office.

 

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The Coca Cola Company

 

 

The Coca Cola Company

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1.0  Executive Summary

1.1 Objectives

The key objectives of the Coca Cola Company are to be internationally recognized as a business that executes business ethically and responsibility. Additionally, the company aims at accelerating sustainable development in order to operate in the future business world. These objectives enable the Coca Cola Company to establish a basis for firms in the process of decision making.

1.2 Mission

The roadmap of Coca Cola begins with its mission that is enduring. The mission of the company proclaims the purpose of Coca Cola as a firm and acts as the standard against which the company’s decisions and actions are weighed. The mission statement of the company is to refresh the entire world, to inspire moments of happiness and optimism, and to establish value aimed at making a difference.

1.3 Keys to Success

The keys to success for Coca Cola Company lie in the company’s vision, values, and winning culture. The company’s vision serves the concept for its roadmap and directs each aspect of the business by describing what the company needs to achieve to continue gaining quality and sustainable growth. The vision focuses on some significant aspects such as the people. On this, the company focuses on ensuring a great workplace where individuals are inspired to become the best they can. The company focuses on bringing the entire globe a portfolio of beverage brands of high quality that satisfy and anticipate the desires and needs of people. It focuses on nurturing a winning network of suppliers and customers to create enduring and mutual value. Coca Cola is concerned with being a responsible citizen to make a difference by helping to support and build sustainable societies. It is concerned with maximizing the long-term return to shareholders while taking into consideration of its overall responsibility. On productivity, Coca Cola is aimed at being effective, fast-moving, and organization (Delener, 2008).

Coca Cola’s winning culture defines the behaviors and attitudes that are required in making the 2020 vision a reality. The company’s values act like a compass for its actions and describe how the company behaves in the world. It defines collaboration as the leverage collective intelligence and leadership as the courage and ability to shape a better future. Additionally, it defines integrity as being real and accountability as the ability to take responsibilities. Through passion, the company is committed in mind and heart and recognizes diversity as inclusive of all its brands. The company is also focused on the provision of quality products through doing well at all levels. All these account as keys to success of the Coca Cola Company.

 

 

 

 

 

 

 

 

Table of Contents

1.0 Executive Summary

1.1 Objectives

1.2 Mission

1.3 Keys to Success

2.0 Company Summary

2.1 Company Ownership

2.2 Company History

2.3 Company Locations and Facilities

3.0 Products and Services

3.1 Product and Service Description

3.2 Competitive Comparison

3.3 Sales Literature

3.4 Sourcing and Fulfillment

3.5 Technology

3.6 Future Products and Services

4.0 Market Analysis Summary

4.1 Market Segmentation

4.2 Target Market Segment Strategy

4.2.1 Market Needs

4.2.2 Market Trends

4.2.3 Market Growth

4.3 Industry Analysis

4.3.1 Industry Participants

4.3.2 Distribution Patterns

4.3.3 Competition and Buying Patterns

4.3.4 Main Competitors

5.0 Strategy and Implementation Summary

5.1 SWOT Analysis

5.1.1 Strengths

5.1.2 Weaknesses

5.1.3 Opportunities

5.1.4 Threats

5.2 Value Proposition

5.3 Competitive Edge

5.4 Marketing Strategy

5.4.1 Positioning Statements

5.4.2 Pricing Strategy

5.4.3 Promotion Strategy

5.4.4 Distribution Patterns

5.4.5 Marketing Programs

5.5 Sales Strategy

5.5.1 Sales Forecast

5.5.2 Sales Programs

5.6 Strategic Alliances

5.7 Milestones

6.0 Web Plan Summary

6.1 Website Marketing Strategy

6.2 Development Requirements

7.0 Management Summary

7.1 Organizational Structure

7.2 Management Team

7.3 Management Team Gaps

7.4 Personnel Plan

8.0 Financial Plan

8.1 Important Assumptions

8.2 Key Financial Indicators

8.3 Break-even Analysis

8.4 Projected Profit and Loss

8.5 Projected Cash Flow

8.6 Projected Balance Sheet

8.7 Business Ratios

8.8 Long-term Plan

9.0 Conclusions and Recommendations

10.0 References

11.0 Appendix

 

 

 

2.0 Company Summary

2.1 Company Ownership

Coca Cola is owned by various shareholders and investors across the world. They are institutional and individual shareholders.

2.2 Company History

The history of Coca Cola can be traced back in Maya, 1985 when Doctor John Pemberton who was a pharmacist from Atlanta invented the company. He created the Coca Cola formula a kettle. The name was given by Frank Robinson, Pemberton’s book keeper. Robinson also had excellent skills in penmanship. He developed the name that has flowing letters, and which is widely recognized all over the world today, with a famous logo. The soft drink from the company was first sold at the soda fountain in a pharmacy located in Atlanta known as Jacob’s Pharmacy in 8th May, 1886. Sales during the first year amounted to a total of 50 dollars as about 9 servings of the drink were sold every single day. Pemberton spent about 70 dollars in expansion processes meaning that the company operated for losses during the first year. The soft drink had extracts of caffeine kola nut and cocaine until in 1905 (Dransfield, 2001).

During the year 1887, another businessman and pharmacist in Atlanta known as Asa Candler purchased the formula from its inventor for an amount of 2,300 dollars. By the late 1890s, the company became among the most popular drinks in America. This was largely because of aggressive marketing of this drinking product by Candler. The company increased sales by over 4000% in the period between the 1890s and the 1900s (Dransfield, 2001). This implies advertising was exceedingly an essential factor for the success of the product. In fact, by the end of the century, the soft drink was sold across Canada and the United States. During the same time, the Coca Cola Company started selling the product to independent bottling firms that were licensed to sell the product. Even in the present, the drink is organized based on this principle. Up to the 1960s, the big city and small town dwellers loved carbonated drinks at the local ice cream saloon or soda fountain. Frequently joined with lunch counters, the soft drink decreased in popularity as commercial bottled soft drinks, ice cream, and fast food restaurants took its place in gaining popularity. On April the 23rd 1985, the company made a considerable change when a new coke was released (Doole and Lowe, 2008). Presently, the company’s products are consumed at one billion drinks rate per each single day.

2.1 Company Locations and Facilities

Coca Cola is a large firm and has so many facilities and structures in different regions across the world. The bottling company has its headquarters in New York, in Charlotte. In addition, the company operates in eleven nations, specifically in the Southeast. The firm has five manufacturing facilities with more than forty five sales locations (Griffin, 2012).

3.0 Products and Services

3.1 Product and Service Description

The Coca Cola firm is the largest beverage company in the world. The firm offers a wide range of products and services that makes it attractive to its customers. The company offers more than 500 still and sparkling brands. Some of the famous brands include Fanta, Coke, Sprite, Minute maid among many others. The company has several foundations and programs to assist in various services. For instance, the company has partnered with UNAIDS to offer health services (Griffin, 2011). The company also supports various corporate initiatives that empower girls and women around the globe through economic support. It is also focused on providing services on sanitation and water to people who do not have access to these.

3.2 Competitive Comparison

Despite the position of the Coca Cola Company, it does not mean that it has no competitors that offer non-alcoholic beverages. The four biggest companies that compete with Coca Cola include PepsiCo Inc., Dr Pepper Snapple Group Inc., Nestle Waters and Groupe Danone Water Division (Ferrel and Hartline, 2011). However, Coca Cola remains competitive in the industry due to its effective strategies in all areas of its operations. This is what has accounted for its success over the decades since its establishment.

3.3 Sales Literature

The history of Coca Cola sales is amazing because of its ability to establish significant revenue for the company. This has been so for each area of operation.

3.4 Sourcing and Fulfillment

The Coca Cola Company provides good products that are aimed at achieving maximum consumer satisfaction and fulfillment. Sourcing and fulfillment are, therefore, highly valued by the company.

3.5 Technology

With the changing environment, a large company like Coca Cola needs to adapt with the changes in technology in order to remain highly competitive in the market. As a firm, Coca Cola rapidly changes, presents, rebrands, and re-advertises its products to ensure that sales are consistently kept high. Since the establishment of social networking, the ability to stay consistently connected to the internet, and the green movement, the Coca Cola Company has constantly harnessed technology in a number of various ways to advance the brand. Such technology has been witnessed through the introduction of greener bottles that was successful and use of social networking and online advertising or promote their products across the world (May, 2010).

3.6 Future Products and Services

Some of the future products and services of Coca Cola are outlined in its Vision 2020. Some of these include conserving energy, ensuring sustainable packaging/recycling, water stewardship, product wellbeing/portfolio, and establish a diverse and inclusive culture. Achieving these through the provision of services and products, these serve as the objectives for the vision 2020. These are aimed at creating benefits both for the firm and its stakeholders. The company is focused on introducing more non-alcoholic beverages for its customers across the world (Griffin, 2011).

4.0 Market Analysis Summary

4.1 Market Segmentation

The company has a strategic market segmentation that is meant at meeting the needs of its distinct customers across the world. The company has more that 400 product lines. The company performs market segmentation that is aimed at satisfying the needs of distinct age groups, sexes, lifestyles, and ethnic groups. Geographic segmentation is performed to meet needs of people in different regions and during certain seasons. Demographic segmentation targets the age, gender, and income of people (Voortman, 2004). On the other hand, psychographics segmentation targets individuals who are brand conscious.

4.2 Target Market Segment Strategy

4.2.1 Market Needs

Coca Cola is aimed at meeting the fundamental needs of its customer through the provision of goods and services that are of improved high quality. People want refreshing drinks not only to quench their thirst, but also to feel refreshed. This is what the company focuses on in the provision of its quality products in the industry.

4.2.2 Market Trends

The market is always changing, and Coca Cola changes with it. The ability to keep up with market trends is essential if a company wishes to maintain its position in its business. The company is concerned with trends such as demand and supply, political issues, economic changes, social and ethical matters, and other factors such as expectations that might have a considerable influence on its operations. As a result, the firm applies the existing technology in the industry and updates it whenever need arises to ensure smooth flow of operations (Smit, 2009).

4.2.3 Market Growth

The Coca Cola Company has been achieving significant growth and expansion in the market and the industry since its development. The company has expanded and exists in many regions across the world. The expansion in the market has been to the consistent provision of quality non-alcoholic beverages as compared to other companies in the industry (Smit, 2007). The company has gained customer loyalty and this is beneficial for the company’s performance and profitability. The earnings of the company have encouraged further development aimed at achieving the company’s vision 2020 goals and objectives.

4.3 Industry Analysis

On industry analysis, Coca Cola maintains its position in the industry as the largest beverages producing company. The company has quality products that are a threat to its competitors in the industry. This even makes it difficulty for new entrants into the industry as the company has an exceedingly strong base and has gained customer loyalty for the years it has existed and operated. Its ability to enhance corporate social responsibility and sustainability has further strengthened its position in the industry. Therefore, the company holds a firm foundation in the beverage industry (Smit, 2007).

4.3.1 Industry Participants

Participants in the industry involve the key stakeholders that include the government, suppliers, customers, shareholders, and the community at large.

4.3.2 Distribution Patterns

The distribution pattern of the Coca Cola Company adopts the FMCG pattern of distribution (Voortman, 2004). This effective and efficient pattern of distribution has eliminated the middle and small level players in the market. This pattern captures the rural market and is, therefore, an effective one for the company.

4.3.3 Competition and Buying Patterns

The company applies competition and buying patterns that apply effectively in its business. The company takes advantage of the fact that some individuals buy Coca cola products not only for its taste, but also because the products are widely recognized across the world. The company puts to use its famous image and ability to buy out their competitors (Smit, 2009).

4.3.4 Main Competitors

The main competitors of the firm include manufacturing companies of soft drink, ice and water, and tea and coffee manufacturing firms. PepsiCo (PEP), Nestle Inc, Dr Pepper Snapple Inc, and Cadbury Schweppes (CSG) (Voortman, 2004).

5.0 Strategy and Implementation Summary

5.1 SWOT Analysis

5.1.1 Strengths

The Coca Cola Company has a lot of strengths that have played a significant role in its success. The strengths are outlined below.

  1. The company is the best international brand in the globe on the basis of value ($77,839 billion)
  1. It is the world’s largest share in the market in beverage
  2. Strong advertising and marketing
  3. Coca Cola has the most extensive channel of beverage distribution
  4. The company has over the years attained customer loyalty across the world
  5. It has a high bargaining power over suppliers
  6. Coca Cola highly upholds Corporate social responsibility

5.1.2 Weaknesses

Some of the weaknesses of Coca Cola include

  1. Considerable focus on carbonated drinks
  2. Product that is undiversified
  3. High  levels of debt because of acquisition
  4. Failures in brands or simply numerous brands with inconsiderable revenue amount
  5. Negative publicity

5.1.3 Opportunities

Opportunities that exist for the company include the following

  1. Growth of consumption of bottled water
  2. Expansion through acquisitions
  3. A rise in demand for healthy beverage and food
  4. Expansion in the consumption of beverages especially in evolving markets

5.1.4 Threats

On the other hand, threats of the company include:

  1. Scarcity of water bearing in mind the huge amounts required during the production process
  2. Changes in tastes and preferences of consumers
  3. Increase in dollar
  4. Competition from other big companies such as PepsiCo
  5. Decreasing margins of the net profit and gross profit
  6. Legal and regulatory requirements to reveal negative information concerning product labels
  7. Saturated carbonated drinks market

5.2  Value Proposition

The company’s values act like a compass for its actions and describe how the company behaves in the world. It defines collaboration as the leverage collective intelligence and leadership as the courage and ability to shape a better future. Additionally, it defines integrity as being real and accountability as the ability to take responsibilities. Through passion, the company is committed in mind and heart and recognizes diversity as inclusive of all its brands (Ricondo et al., 2009). The company is also focused on the provision of quality products through doing well at all levels.

5.3 Competitive Edge

The competitive edge of the Coca Cola Company is a strong one due to many competitive advantages that the company has over its competitors in the industry. The competitive advantages include market leadership, business partnerships, collaborative customer relationships, strong brand portfolio, multi-segmentation, market portfolio, client value management, channel marketing, client value management, flexible distribution and sales models, go-to-market strategies, managerial expertise, full operating potential, and sustainable development.

5.4 Marketing Strategy

The local marketing strategy of Coca Cola enables the company to listen to all voices across the world asking for soft drinks that cross all occasions and tastes. The company believes that what people want in a drink is a manifestation of who they are, how they work, play, relax, recharge, and how they live. The company is committed not only in making great beverages, but also in contributing to societies across the world in terms of health, education, diversity, and wellness. The firm strives to be consistently improving the quality of lives of people through their operations.

5.4.1        Positioning Statements

The company offers a range of products including Sprite, Coke, Diet Coke, and Fanta. Additionally, it offers its products in distinct bottle sizes. The sizes include litter returnable bottle, disposable bottle, standers returnable bottle, tin pack, and plastic bottle. Products of the company are also available in different packaging.

5.4.2        Pricing Strategy

The pricing strategy of the Coca Cola Company depends on circumstances and a number of factors to determine what pricing strategy would be beneficial both to the firm and its customers. For instance, the company carries out trade promotion whereby incentives are given to retailers or middle men to promote sales. Additionally, the company also practices a strategy known as different price in different seasons (May, 2010). This occurs in order to maintain its profit and sales.

5.4.3        Promotion Strategy

Promotion strategies involve ways of creating awareness through a number of ways. Some of the promotion strategies used by the firm include getting shelves, sales promotion, eye catching promotion, and under the crown scheme to promote their products. The under crown scheme is common among children (May, 2010).

5.4.4        Distribution Patterns

The company makes two types of selling that is direct and indirect selling. Direct selling involves supplying their products to shops using own means of transport. On the other hand, indirect selling involves having agencies and wholesalers to supply their products.

5.4.5        Marketing Programs

A number of programs are used by the firm to advertise its products and services. These include the print media, POS material, billboards and holdings, TV commercials,

5.5      Sales Strategy

The company is focused on ensuring that the promotion, product, price, and people are evaluated effectively in order to ensure a sales strategy that meets its needs and the needs of stakeholders.

5.5.1        Sales Forecast

The company forecasts for an increase in its products an

5.5.2        Sales Programs

Sales programs of the Coca Cola Company include the Coca Cola Cricket, Food Mela, Concerts, GO-RED, Party in a Park, Shopping Festival, Wonder of the World Promotion, and the Ramzan Campaign (Asongu, 2007).

5.6      Strategic Alliances

The company has made some strategic alliances with other large companies that are essential in improving its image across the world. Some of these alliances include Coca Cola and Nokia and Coca Cola and Mc Donalds.  In addition, the company has alliances with significant organizations such as the UNAIDS that is focused on promoting the health and quality of life through provision of various programs (Asongu, 2007).

5.7 Milestones

The firm has gone through various significant events that have helped in improving its performance and profitability in the beverage industry. The biggest of all is the fact that the company has remained profitable over a long period of time and has a big image in the industry. The introduction of all its drinks has been met with significant success, and thus, the company continues to flourish. All the significant milestones for the firm are a result of market leadership, business partnerships, collaborative customer relationships, strong brand portfolio, multi-segmentation, market portfolio, client value management, channel marketing, client value management, flexible distribution and sales models, go-to-market strategies, managerial expertise, full operating potential, and sustainable development (Asongu, 2007).

6.0 Web Plan Summary

6.1 Website Marketing Strategy

Coca Cola recognizes the significance of the internet in its business operations. The company uses online advertising as one of its strategies to promote its products to the world. Besides using its website to advertise its products, the company uses the social networks to create awareness on its products and services. In fact, the company has an estimate of 60 million Facebook fans and about 130 million views on YouTube.

6.2 Development Requirements

The globe is changing and so is technology. Areas of the websites that require development include the customer interface. This should be powerful in order for the firm to get immediate feedback on what people in the world feel about the company. It should not only be on its products but also on general matters. This will improve its website marketing strategy.

7.0 Management Summary

7.1 Organizational Structure

Coca Cola is focused on maintaining an effective organizational structure to maintain its position in the industry and to improve its performance. The organizational structure of Coca Cola is explained in the appendix section of the paper.

7.2 Management Team

Coca Cola, being a large company has many leaders and managers across the world. The company is headed by Muhtar Kent, the Chief Executive Officer. A list of some the firm’s leaders includes Herbert Allen, Robert Kotick, Ronald Allen, Barry Diller, Richard Daley, James Robinson, James Williams, and Jacob Wallenberg among others. These are qualified leaders with appropriate skills to manage the business (Doole and Lowe, 2008). The company’s strategic management as discussed earlier plays a significant role in ensuring the success of the company.

7.3 Management Team Gaps

Strategic management of Coca Cola plays a key role in ensuring that gaps between the management team are reduced and kept at minimal. This is aimed at maintaining effectiveness and efficiency in its business operations.

7.4  Personnel Plan

The personnel plan is an essential component for any company or organization. Furthermore, the plan lays a ground on which the company’s future relies on. It is crucial for such global company as Coca Cola. The firm believes that it is individuals rather than technology who establish the company. Personnel management plays a significant role in ensuring the success of this company. The plan consists of organizing, job design and analysis, selection, recruiting, planning and forecasting, training and development (Dransfield, 2001).

8.0 Financial Plan

8.1 Important Assumptions

The most essential assumption made by the Coca Cola Company is that the market will remain being favorable and that the profitability, performance, and position will remain strong in the future years. Others include that the management team and the company’s personnel will also function as usual. The plan is made placing consideration on essential financial indicators.

8.2 Key Financial Indicators

In carrying out its operations, Coca Cola considers a number of essential indicators. Such indicators include unit sales, product quality, market share percentage, and return on investment. All these are essential in determining the financial position of the company. The company also takes into account indicators such as equity, interest coverage, current ration, break-even sales, and the gross profit margin, as well as, essential performance indicators that are used in financial planning.

8.3 Break-even Analysis

Just like in all companies, break-even refers to a situation when the total sales or revenue equals total expenses. This is the point when the company has not made any profits or losses. The company calculates its break even point on a periodical basis.

8.4 Projected Profit and Loss

Profit & Loss

Year Ended 31 December

2013

2012

2011

2010

2009

€ millions
Turnover 7044.7 6824.3 6793.6 6543.6 6980.7
Operating Profit 337.7 450.3 649.9 638.8 454.6
Net Interest -87.6 -87.4 -75.7 -72.8 -108.4
Profit Before Tax 258.6 364.5 576.7 564.1 346.3
Profit After Tax 193.4 265.7 438.7 421.6 239.9
Total Dividend
Retained Profit / Loss

 

 

8.5 Projected Cash Flow

Period Ended 12/31/13 12/31/12 12/31/11 12/31/10 12/31/09
  Update Reclassified Reclassified Restated Restated
  02/18/13 02/18/13 02/18/13 02/12/12 09/05/11
In millions of USD
(except for per share items)
Net Income / Starting Line 677.00 749.00 624.00 576.00 514.00
Depreciation 335.00 321.00 264.00 280.00 294.00
Depreciation / Depletion 335.00 321.00 264.00 280.00 294.00
Deferred Taxes -132.00 -121.00 -6.00 20.00 40.00
Other Non-Cash Items -40.00 19.00 -68.00 -53.00 -32.00
Non-Cash Items -40.00 19.00 -68.00 -53.00 -32.00
Accounts Receivable .00 -85.00 -14.00 -163.00 -120.00
Inventories 30.00 -44.00 -46.00 -21.00 -18.00
Prepaid Expenses -5.00 -26.00 -6.00 7.00 -25.00
Payable / Accrued 58.00 88.00 102.00 140.00 40.00
Other Assets & Liabilities, Net 24.00 -39.00 -25.00
Other Operating Cash Flow 41.00 .00
Changes in Working Capital 107.00 -106.00 11.00 4.00 -123.00
Cash from Operating Activities 947.00 862.00 825.00 827.00 693.00
Purchase of Fixed Assets -378.00 -376.00 -291.00 -250.00 -297.00
Capital Expenditures -378.00 -376.00 -291.00 -250.00 -297.00
Acquisition of Business .00 -1.00 -799.00 .00 .00
Sale of Fixed Assets 13.00 4.00 .00 .00
Other Investing Cash Flow -8.00 14.00 351.00 -19.00 -2.00
Other Investing Cash Flow Items, Total 5.00 17.00 -448.00 -19.00 -2.00
Cash from Investing Activities -373.00 -359.00 -739.00 -269.00 -299.00
Other Financing Cash Flow -3.00 87.00 -1,320.00 -307.00 488.00
Financing Cash Flow Items -3.00 87.00 -1,320.00 -307.00 488.00
Cash Dividends Paid – Common -187.00 -162.00 -40.00 .00 .00
Total Cash Dividends Paid -187.00 -162.00 -40.00 .00 .00
Repurchase / Retirement of Common / Preferred -780.00 -800.00 -200.00 .00 .00
Options Exercised .00 .00
Issuance (Retirement) of Stock, Net -780.00 -800.00 -200.00 .00 .00
Short Term Debt, Net .00 -145.00 4.00 -79.00 35.00
Long Term Debt Issued 430.00 900.00 1,871.00 172.00 40.00
Long Term Debt Reduction -16.00 -9.00 -459.00 -122.00 -847.00
Long Term Debt, Net 414.00 891.00 1,412.00 50.00 -807.00
Issuance (Retirement) of Debt, Net 414.00 746.00 1,416.00 -29.00 -772.00
Cash from Financing Activities -556.00 -129.00 -144.00 -336.00 -284.00
Foreign Exchange Effects 19.00 -11.00 -25.00 8.00 -16.00
Net Change in Cash 37.00 363.00 -83.00 230.00 94.00
Net Cash – Beginning Balance 684.00 321.00 404.00 174.00 80.00
Net Cash – Ending Balance 721.00 684.00 321.00 404.00 174.00
Cash Interest Paid 84.00 63.00 83.00 98.00 144.00
Cash Taxes Paid 293.00 232.00 185.00 116.00 101.00

 

8.6 Projected Balance Sheet

Profit & Loss

Year Ended 31 December

2012

2011

2010

2009

2008

€ millions
Turnover 7044.7 6824.3 6793.6 6543.6 6980.7
Operating Profit 337.7 450.3 649.9 638.8 454.6
Net Interest -87.6 -87.4 -75.7 -72.8 -108.4
Profit Before Tax 258.6 364.5 576.7 564.1 346.3
Profit After Tax 193.4 265.7 438.7 421.6 239.9
Total Dividend
Retained Profit / Loss

 

Balance Sheet

Year Ended 31 December

2013

2012

2011

2010

2009

€ millions
Intangible Assets 1944.6 1935.4 1966.9 1874.1 1918.0
Tangible Assets 3041.4 2998.1 3122.9 2961.3 2994.2
Fixed Investments
Total Fixed Assets 5279.3 5228.4 5281.2 5048.3 5140.4
Stocks 458.0 447.7 481.7 425.1 475.5
Debtors
Cash at Bank and in Hand 439.1 447.4 326.1 232.0 724.6
Total Assets 7250.1 7243.5 7210.7 6796.8 7521.8
Creditors Amount Within 1 year 1667.3 1589.6 1501.3 1335.6 1353.3
Creditors Amount After 1 year 416.6 472.4 457.1 457.7 423.1
Total Liabilities 4243.6 4323.3 4149.9 4200.9 4591.0
Net Assets 3006.5 2920.2 3060.8 2595.9 2930.8
Net Current Assets
Called Up Share Capital 370.2 549.8 183.1 182.8 182.7
Share Premium Account 569.3 569.2 1119.2 1113.8 1665.0
Other Reserves 154.2 124.8 189.0 44.8 174.8
Profit and Loss Account 1895.0 1660.6 1460.8 1151.8 818.2
Shareholders Funds 2988.7 2904.4 2952.1 2493.2 2840.7
Minority Interests 17.8 15.8 108.7 102.7 90.1

 

Key Figures

Year Ended 31 December

2012

2011

2010

2009

2008

Earnings Per Share Basic (EUR) 0.52 0.73 1.17 1.09 0.31
Earnings Per Share Diluted (EUR) 0.52 0.73 1.17 1.09 0.31
Earnings Per Share Adjusted (EUR) 0.52 0.73 1.17 1.09 0.31
Earnings Per Share Growth (%) -29 -38 7 252 n/a
Total Dividend (EUR) 0.30 0.14
Operating Margin (%) 5 7 10 10 7
ROCE (%) 11 14 20 20 6
Dividend Cover 3.63 2.21
Dividend Yield 1.80 0.50
Price / Earnings Ratio 33.70 17.80 16.60 14.90 82.70
Dividend Per Share Growth (%) 115

 

8.7 Business Ratios

The following are the financial ratios for the companies as at the end of 2013.

Return on assets- 8.08%

Return on Equity- 26.59%

Return on Capital- 10.52%

Gross Margin- 60.29%

Total Assets Turnover- 0.6x

Inventory Turnover- 5.4x

Fixed Assets Turnover- 3.2x

Accounts Receivables Turnover- 9.8x

Current Ratio- 1.0x

Quick Ratio- 0.8x

Total Equity- 106.8x

Gross Profit- 1.17%%

8.8 Long-term Plan

A long-term plan for Coca Cola Company is the strategic plan aimed at achieving the goals and objectives of its vision 2020. The company is focused on ensuring that it achieves this for the benefit of the company and the society as a whole.

9.0 Conclusions and Recommendations

The Coca Cola Company has been successful due to following a number of strategies that help in achieving success. Starting from the mission, vision, to the strategies of the company, Coca Cola achieves success due to its strategic management that enables its growth and expansion in the industry. The Company is a widely spread firm across the world. The company’s management is well defined thus making the firm stable and operate all over across the globe. The firm’s management runs in divisions or departments, each department has a manager, supervisors and then the workers. This type of management makes it easier to manage the company and gain profits. The Coca Cola Company has well listed strategies such as the visions, missions and working schedule. The main strategy that Coca Cola Company laid was the promotion, advertising and marketing their brands widely. This has made the drinks popular across the world therefore improving the profits earned throughout a fiscal year.  The Coca-Cola Company runs several amendments annually to maintain the customers. The change mainly helps convert the old products and introduce new products that will attract customers again.

Strategic management policies help in keeping and maintaining the standards of the business. Strategies depend on the performance, organization and assessment of the laid strategies and environmental scrutiny and strategy formulation. The Coca-Cola Company needs to grow and earn profits similarly to all other companies. The company should establish its internal weaknesses and strengths in order to establish solutions and the correct measures to the problems. The company has to make sure the input in the company is correct and balanced with the output. When the inputs in the company are higher than the outcome then the company is on the thinner end and will eventually collapse.

Coca- Cola Company obtains most of the profits due to promotions, good marketing and advertising. The company is stable and has well out listed strategies that encourage its growth such as controlling most of the world markets making it take up other opportunities. For instance, the company takes up distribution and manufacture of other non-alcoholic beverages such as mineral water and energy drinks. The company also maximizes on its strengths and tries to avoid the weaknesses. The Coca-Cola Company has a wider market that acts as the main strength that it has over the other beverage companies. The wider market gives it the opportunity to get to most of the people making it sell most of its products.

The Coca-Cola Company tries to make the drinks comfortable to all non-alcoholic people. The Coca Cola Company adds some important nutrients such as vitamins to all drinks or making the beverage prices affordable to all people. The addition of nutrients encourages people to drink since it posses nutritional values that are necessary to the body. The company should make sure the management and the working staff is comfortable and works within a comfortable environment. This improves the profit income of the company since the work force is motivated. The coca cola company has specific principles such as making the difference in the beverage companies, refreshing the people and restore happiness among the people along other principles.

Each Coca-Cola Company in each country produces its own products depending on the interests of the people within the country or the technology that the country posses. For instance, some countries provide on line and delivery services in that the company delivers the Coca-Cola products after a customer purchases the product online.  Mostly this online business has not gotten to Africa since the organization, technology and management across Africa cannot be compared to most countries across Europe. The Coca-Cola Company attracts customers by introducing alternative drinks. For instance, if a person does not take soda or the fizzy drinks then mineral water is the alternative.

It is, therefore, essential for the company to continue with its strong strategic management in order to facilitate other essential functions outlined in its mission and vision. These include achieving its goals and objectives in all aspects including, productivity, customer satisfaction, and achieving responsibility and accountability in its operations. This paper, therefore, discusses the main facts and ideas including the summary of the company, a description on the products and services of the company, the market analysis, summary of strategy and implementation, the web plan summary, management summary, and the financial plan.

The company should emphasize more on offering its infrastructure in the industry or market to promote their customers. Additionally, the company should also focus on producing other drinks other than carbonated and produce according to the local demand. The marketing team should focus on the availability of these products in all local areas and focus on the elderly. Disposable bottle products for all manageable quantities should be available.

 

 

 

 

 

 

 

 

 

10.0 References

Asongu, J. J. (2007). Strategic corporate social responsibility in practice. Lawrenceville, GA: Greenview Publishing.

Doole, I., & Lowe, R. (2008). International marketing strategy: Analysis, development and implementation. London: Cengage Learning.

Delener, N. (2008). Strategic planning and multinational trading blocs. Westport, Conn. [u.a.: Quorum Books.

Dransfield, R. (2001). Corporate strategy. Oxford [u.a.: Heinemann.

Ferrell, O. C., & Hartline, M. D. (2011). Marketing strategy. Australia: South-Western Cengage Learning.

Griffin, R. W. (2011). Management. Mason, OH: South-Western Cengage Learning.

Griffin, R. W. (2012). Fundamentals of management. Mason, OH: South-Western Cengage Learning.

May, G. L. (2010). Strategic planning: Fundamentals for small business. New York: Business Expert Press.

Ricondo & Associates., National Research Council (U.S.)., Airport Cooperative Research Program., & United States. (2009). Strategic planning in the airport industry. Washington, D.C: Transportation Research Board.

Smit, P. J. (2007). Management principles: A contemporary edition for Africa. Cape Town, South Africa: Juta.

Smit, P. J. (2009). Strategic planning: Readings. Kenwyn, South Africa: Juta.

Voortman, C. (2004). Global logistics management. Cape Town: Juta Academic.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

11.0 Appendix

1. Organizational Structure

 

 

11.0 Appendix

1. Organizational Structure

 

 

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Tax Competition

Tax Competition

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Introduction

Tax competition refers to the process of reducing the tax burden of a country in relation to foreign jurisdictions to attract foreign direct investment (FDI). Foreign direct investment in this case refers to a case where a company sets up, expands, or takes over another company in a foreign country. These investments lead into the ownership of physical assets of the new company. Investments from foreign countries create jobs, facilitate economic growth, and introduce new technologies. The concept of tax competition arises tax bases of a country are exceedingly mobile. At the global level, much focus is on corporate taxes. However, this can also apply to excise products including alcohol and tobacco. The increase in labor, flows of capital, products, and services across borders as a result of globalization has drawn significant attention of countries on the global implications of their respective systems of taxation. Consequently, this has resulted in reductions of both corporate and personal income tax rates, which partially represent tax competition. This tendency could, however, be due to various other causes rather than simply tax competition. It is essential to consider the fact that tax competition can also apply to provinces or states in a decentralized or federal system within a state. It essential to note that the statutory rates of corporate income tax for developing countries have fallen and the tax rate has also fallen leading to a decrease of the corporate tax revenue to the GDP ratio. On the other hand, in the developed nations, the decline in rates had been offset by a broadening of the base. This, therefore, implies that the ratio has increased.

Effect of Tax Competition on FDI

Tax competition drives down corporate income tax rates and; therefore, leads to a significant decline in these rates as a source of revenue for the government. Consequently, this limits the sum of public products that governments can supply. It compels governments to depend on other forms of taxes that distort or are in conflict with objectives of equity. Tax competition, therefore, differs from region to region and from country to country. Thus, the effect of tax competition on FDI varies from one country to another. Looking at the case of Caribbean Nassar (2008) notes that tax competition in the Caribbean has increased over the last two decades. Since the mid-1980s, statutory rates have decreased by an average of 30%. In this case, governments in the Caribbean have been trying to expand their economies from agriculture. In fact, they have directed focus on tourism by investing in infrastructure. They use tax incentives in their commercial sector to attract foreign direct investment. The results are large debts and fiscal deficits increased by tax incentives provision that have eliminated the tax base. In addition, they have narrowed the capability of governments to raise revenue.

Some studies provide evidence on the effectiveness of tax competition. For instance the OECD policy Brief (2008) state that while tax is known as being an essential factor in deciding on where to invest, it is not the key factor. Foreign direct investment is attracted to States that provide a variety of gains. These include access to profit opportunities and markets, macroeconomic stability, a regulatory and legal framework that is non-discriminatory and predictable, responsive and skilled labor markets, as well as, well developed infrastructure. All these determinants affect the long-term profitability of a project. It is estimated that FDI declines by 3.7% following an increase of 1% in FDI’s tax rate. However, there is a variety of approximates with a large number of studies revealing declines in the 0% to 5% range. This rate partially represents alterations in countries and industries believed studied or the time period involved. However, a recent evaluation supports the perception that FDI’s sensitivity to tax relies on the mobility if business activities that underlie the tax base and the host country.

Specifically, where companies benefit from gaining production in big markets in order to reduce trade costs such as the costs of transportation, a particular level of inactivity is anticipated in the choice of location of firms. The benefits of the host country and some degree of capital fixity imply that gains may be taxed up to some level without dampening investment. The perception is steady with the fact that some economies of OECD with strong FDI inflows and large domestic output have comparatively high rates of corporate tax rate. FDI is becoming more and more responsive to taxation, representing the rise in mobility of capital while non-tax obstacles are eradicated. It is not, however, unambiguous that a reduction in tax is needed in order to attract foreign direct investment. In cases where a higher burden of corporate tax is matched by appropriate public services, developed infrastructure, as well as, other attributes of a host nation that are attractive to business such as the size of the market, tax competition from low-tax countries that do not offer similar benefits may not affect the location choice seriously. In fact, some OECD countries that have high rates of effective tax are exceedingly successful in attracting foreign direct investment.

This implies that the size of the market and other attributes of a host country are essential in attracting foreign direct investment, as well as, the presence of gains, which governments are able to consider for taxation. It is, therefore, evident that a low burden of tax is not capable of compensating for unattractive or weak foreign domestic investment. Tax is an element that cannot compensate for limited or restricted market access, poor infrastructure, or even other unattractive or weak conditions of investment. In addition, while attention is concerned with corporate tax income, the significance of other forms of taxes should be acknowledged. For instance, payroll taxes, non-profit-related business taxes, and energy taxes have increasingly been on the limelight by policy makers and investors. How business friendly the administration of tax is perceived, is also a significant factor that needs to be taken into account.

On the other hand, average effective tax rates and statutory rates for developing countries have an effect on the location of capital. Furthermore, other factors matter for attracting foreign direct investment more than tax including labor costs, macroeconomic stability, the growth and size of the domestic market, employment protection, and the accessibility of governance and location issues.

There is a variety of consequences of tax competition. Apart from the fact that low regimes of tax attracts FDI and; therefore, good for growth, there exist negative impacts of tax competition. Incase tax competition leads to a descending tendency in the tax amount paid by individuals and corporations, and revenue on tax cannot be replaced easily with other revenue sources, the implication on the ability of governments to offer services and facilitate welfare could be a critical concern. The consequences of tax competition may be classified into some categories that are loss in revenue, equity, welfare effects, democracy, corruption and discretion, and national sovereignty in matters of taxation.

On revenue loss, tax competition eliminates the tax base particularly because a variety of investments would occur even without the tax incentive (Tanzi and Zee, 2001). When existing companies disguise themselves as new ones, it may lead to abuse of incentives. Additionally, the challenge with tax holidays and tax concessions is that it is hard to reverse these situations. Once a competitive regime attracts inward investors, they are in a powerful position to bargain for increase in taxes. They also threaten to move to another location, which becomes the essence of tax competition. Furthermore, domestic firms may lobby for concessions of a similar nature. Losing revenues for governments may compel them to depend on other taxes that are in conflict or distort the equity objectives. As governments have to look for revenues elsewhere, it means a movement towards taxes, which are easily collectable and that do not apply to large corporations including Value Added taxes or other forms of taxes such as payroll tax and sales tax. Also, taxes on land are corporate to similar forces as personal and corporate income taxes. If such a shift is done by governments, there is a general shift from progressive taxes to regressive taxes. Therefore, there are direct impacts on equity caused by tax competition.

 

 

References

OECD (2008) ‘Tax Effects on Foreign Direct Investment’, OECD Policy Brief, February, Paris: Organization for Economic Cooperation and Development.

Nassar Koffie (2008) ‘Corporate Income Tax Competition in the Caribbean’, IMF Working Paper, 08/77, Washington DC: International Monetary Fund.

Tanzi Vito and Zee Howell (2001) ‘Tax Policies for Developing Countries’, Washington DC: International Monetary Fund.

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