Category: Essays

For this assignment you will looking at two completely different companies that sell completely different types of products. However, both companies have strong international potential. As you saw in the background materials, different types of products lead to different types of strategies regarding standardization or adaptation and whether you decide to become a global, multi-domestic, or transnational corporation. The first business you will look at is Yogurtland, a California-based frozen yogurt franchise with 300 locations. Most of the companys locations are in the United States and Australia, but it has also opened up a small number of locations in Mexico, Venezuela, Thailand, and the United Arab Emirates. The company has been successful in part because of customer satisfaction with the flavors, and in part because its self-serve model allows for local franchise owners to open up a new location at a relatively low cost. The second business to look at is Micromax, an Indian smartphone company that is starting to expand internationally. The smartphone business is a notoriously tough market with dominant competitors such as Apple and Samsung. Micromax is the largest local smartphone company in India and is second only to Samsung in the Indian smartphone market. Micromax has recently started to expand to Russia and is hoping to expand to other countries as well. Given the high price of smartphones from Apple and Samsung, there may be room for a lower priced competitor in the global smartphone market. Do a careful review of the concept of standardization and adaption in Chapter 18.3 of Carpenter and Dunung (2012) and the concepts of multi-domestic, global, and transnational strategies in Chapter 14.3 of Carpenter and Dunung (2012) and Chapter 12 of Jeyarathmm (2008). Then do some research on Yogurtland and Micromax. Here are some articles to get you started: Yogurtland and Sanrio launch co-brand partnership. (2011, July 26). China Weekly News, p. 282. Leung, L. (2014, July 17). Yogurtland founder returns, trims staff: Fifteen are cut as Phillip Chang looks to reinvigorate Irvine chain. Orange County Register. Micromax: Cheap and best. (2014, December 23). Financial Express. Anwer, J. (2014, January 10). Micromax to foray into Russia, sell phones, tablets (hardware). The Times of India (Online) Once you have finished your research, write a 5-page paper answering the following questions: Would you recommend product standardization or localization? Which overall strategy would you recommendtransnational, multi-domestic, or global? Explain your reasoning and apply the concepts from Carpenter and Dunung (2012) and Jeyarathmm (2008). Make sure to cite some articles on Yogurtland as well. What kind of strategy would you recommend for Micromaxs international expansion? Would you recommend product standardization or localization? Which overall strategy would you recommendtransnational, multi-domestic, or global? Explain your reasoning and apply the concepts from Carpenter and Dunung (2012) and Jeyarathmm (2008). Make sure to cite some articles on Micromax as well. Assignment Expectations Answer the assignment questions directly. Stay focused on the precise assignment questions, don’t go off on tangents or devote a lot of space to summarizing general background materials. Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred.

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A 3-page paper that summarizes and analyzes the assigned reading, “England Under the Tudors”. Within the 3 pages, include the following aspects: (~ page); and c) evaluate the strengths and weaknesses of the particular historiographical methodology, “Empirical historiography” (~ page). ——————————- Empirical historiography: Empiricism as Method: 1.Rigorously examine and meticulously extract historical evidence: esp primary sources within government archives 2. Exercise impartiality to produce an account of the past as close to the evidence as possible. Tends to emphasize nation-state politics (grand narrative tradition) Emphasizes archival, govt docs (not chronicles) Takes an event-focused approach Tends to be inundated with facts [presented as factual, not interpretive] Tends to be written with a view from above [omniscient narration] with an objective tone Source (the reading) will be provided. If you have any questions, please let me know.
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College writing must be more than opinion and must be supported by credible, reliable sources. Although its often easy to find webpages on any topic, it is harder to find webpages that are credible, reliable sources. Reading module 3 of your textbook this week, you learned about the CRAAP test, which is a method for evaluating sources that works particularly well for webpages. In this discussion board, were going to practice using the CRAAP test, discuss why its important to be careful when using webpages as sources, and use the CRAAP test elements for determining if a webpage is a suitable source. Prepare: Read module 3 of your textbook and review the https://libguides.csuchico.edu/c.php?g=414315&p=2822716 handout. Watch https://ashford.mediaspace.kaltura.com/media/GEN103+DETERMINING+AUTHORITY/0_mt79qr6h and https://ashford.mediaspace.kaltura.com/media/GEN103+DETERMINING+CURRENCY/0_rfgmi3nx . Then, find a webpage that relates to your research question (you can use this webpage on your annotated bibliography). Reflect: Consider why it is important to evaluate any webpages that you plan to rely on for information. Reflect on the elements of the CRAAP test and explain how each one indicates the credibility and reliability of a source. Write: ? Evaluate the webpage that you found, being carefully to fully address each element of the CRAAP test. ? Explain whether you think the webpage that you found passed the CRAAP test and is a credible, reliable source or not. Provide details to support your determination. ? Explain why its important to evaluate webpages that you plan to use for information. What are some reasons that it can be difficult to determine how credible and reliable a webpage is? Be sure to include the correctly formatted APA reference for the webpage that you found at the end of your discussion. Your initial post should contain a minimum of 350 words written in complete sentences.

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Prepare: Take a few minutes to think about the material that weve covered in this course so far. Reflect: Reflect on what you found interesting, surprising, or confusing in this past week. What did you learn that caused you to understand an issue or an event differently? What habits or tips did you discover that helped you to complete your course work more effectively or efficiently? Write: This discussion forum is an opportunity for you to explore topics that interest you, share critical insights and questions that you are working with, share your struggles and triumphs, and discuss difficulties that may have arisen this week, hopefully finding solutions. Your initial post should describe your experiences in the course this past week, prompting further discussion. You should address at least two of the following questions: What have you been struggling with? What questions have come up for you at this point? Do you have any helpful tips that youve picked up in this course or in a past course? Do you have questions about the assignment that your classmates might be able to help with?

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I) Please locate one peer reviewed article that focuses on co-occurring disorders and serious and persistent mental illness (SPMI) and critically examine and provide the class with an overview of the article.

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Author a three paper (excluding title, abstract and references pages) focusing on one of the SPMIs (Bipolar Disorder, Borderline Personality Disorder, Major Depression, Schizoaffective Disorder, and Schizophrenia) and its relationship to substance use problems. 1 2. Describe the differential diagnosis associated with the disorder as well as comorbidity. 3. Discuss latest research findings associated with the SPMI and substance use disorder and its implications for the field of human service-forensic behavioral health. 4. Discuss intervention strategies and evidence-based practices most effective at treating the identified disorder. Please note: Include a minimum of five peer-reviewed references in this paper. Most of your references should be published within the past ten years. Your paper should be formatted in APA 6th Edition. Please include a title page, abstract, and reference page. These additional pages do not count toward your minimum 3 page requirements

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They are the: financial view process view clinical view After reading the materials for the week, discuss the main areas of overlap within the three viewpoints. Does this overlap create potential areas of conflict? If so, as a manager, how would we proactively address these areas before they negatively impacted our department or organization?

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Questions to be answered regarding each cases: 1) Perform a strategic analysis of _____[firm name]____ in the ____[product]____ market taking into consideration of a) segmentation, b) consumer change, c) competitive responses and d) prioritisation of limited resources. 2) Using frameworks from the unit, and being specific regarding use of the 4Ps, what strategy would you recommend for ___[firm name]____ ? Rubric 1. Articulation of underlying marketing strategy Issue – Issue is clearly stated and succinctly and comprehensively explained using appropriate mode (eg text, symbols, formulas, graphics). 2. Analysis of the marketing strategy situation – Information from relevant and appropriate sources is comprehensively analysed using relevant theories, concepts, frameworks, models, techniques There is further exploration of the issue(s). Conclusions and analyses supported by evidence in an influential and scholarly manner. 3. Position or recommendation to solve the marketing strategy issue – The analysis is interpreted, evaluated, integrated and/or synthesised expertly to support and provide evidence for a clear overall argument/position. Able to identify contrasting arguments. Critically evaluates major alternative points of view. 4. Critique of the marketing strategy issue, situation and/or recommendation – Opinions, assumptions, influences, biases, constraints, weaknesses, limitations, implications and/or consequences are expertly identified with relevant and thoughtful response (eg questioned, evaluated, interpreted).

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Clinical Evaluation and Case Conceptualization Use the attached case study and apply Solution-Focused Brief Therapy with the case selected. Write a 11-12 page paper that includes the following two parts. Part 1: Clinical Evaluation This section of the paper (45 pages) should address the following areas: 2. Address the following points using Solution-Focused Brief Therapy as a lens: o How would you assess the clients in the case study? o Who would you meet with and in what sequence? o What assessment methods, formal or informal, would you use to gather information? o What areas would you consider it most important to investigate? o What are the clinical issues that this case presents? o How would the Solution-Focused Brief Therapy clinical approach describe these issues? o How would this clinical issue be viewed historically? o If the contemporary perspective is different, what has influenced the change? o What are the diversity issues that are relevant to this case? o What aspects of diversity would you need to know more about in order to understand the context of these clients? o Are there ethical, legal, or crisis issues in this case you would need to attend to? o Are there issues brought up by this case that would require you to research the clinical literature to expand your knowledge, or seek supervision to cope with areas of discomfort or bias? o What kind of supervision would you need when working with this case in order to stay within your scope of competent practice? 3. Evaluate the need for referral to community resources. What options for these resources exist in your own Florida community? Be specific. Part 2: Case Conceptualization Based on Solution-Focused Brief Therapy and case study from Part 1 of this assignment, consider these questions: 1. What would the clinical goals be with these clients? 2. How would the goals be formulated in accordance with the Solution-Focused Brief Therapy clinical approach? To answer these questions, complete the following in Part 2 of the paper (68 pages): Using the Solution-Focused Brief Therapy theory, develop a basic, systemically-based treatment plan for use with these clients. One option would be to choose at least one short-term, medium-term, and long-term goal that is targeted at the whole system or chosen sub-systems, depending on the case, then identify specific interventions from the theory that you will use to achieve each goal. However, your treatment plan should be driven by Solution-Focused Brief Therapy. Remember, interventions are therapist actions which encourage, invite, or support change. o You may find that the nature of the case suggests interventions that do not fit with your chosen theoryfor example, psycho education about birth control options, when you are using Bowen family therapy. You may include these in your treatment plan as long as you articulate a clinically sound rationale for doing so, grounded in professional literature. Discuss how the application of your treatment takes into account the diversity issues relevant to this case. How might SFBT theory or interventions need to be adapted to be culturally sensitive? Discuss how your own identitiesbeing a male, African American, 30 years old, with a Christian belief, may impact the work with these clients. Consider ways in which you might be similar to or different from one or more members. Assignment Requirements APA formatting: Resources and citations are formatted according to APA style and formatting. Number of resources: Use a minimum of 4 scholarly resources, including citations for the founders of Solution-Focused Brief Therapy Theory. Length of paper: Write 1112 typed, double-spaced pages (not including the title page or the reference list). Font and font size: Use Times New Roman, 12-point font.

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Pick a Company as a Case Study that will discuss the 5 course concepts as below. I am choosing Novartis, a pharmaceutical company. Course Concepts: B. Understand national and global economic principles as they relate to the management of businesses and organizations. C. Compare and contrast micro and macro-economic theory in the context of business decision making and management. D. Analyze the concepts of unemployment, investment, interest rates and the supply of money with respect to business management. E. Apply the key concepts of monetary policy as they relate to doing business globally.

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