Management at a Company

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Assignment 2: Management at a Company

Due Week 7 and worth 320 points

Faculty will provide two to three (2-3) companies for you to choose from for this assignment. Using the Internet and Strayer University databases, research the selected company from its inception to current-day operations.

Write a five to six (5-6) page paper in which you:

Evaluate two (2) key changes in the selected company’s management style from the company’s inception to the current day. Indicate whether or not you believe the company is properly managed today. Provide support for your position.
Explain senior management’s role in preparing the organization for its most recent change. Provide evidence of whether the transition was seamless or problematic from a management perspective. Provide support for your rationale.
Evaluate management’s decision on its use of vendors and spokespersons. Indicate the organizational impact of these decisions.
As a manager within the selected company, suggest one (1) innovative idea that could have a positive impact on both the employees and customers of the company. Indicate the approach you will take in implementing the new idea. Provide support for your suggestion.
Predict the selected company’s ability to adapt to the changing needs of customers and the market environment. Indicate one (1) key change in the management structure that may be beneficial to ensuring such an adaptation to change. Provide support for your prediction.
Use at least three (3) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Analyze the activities and skills associated with the planning function of management.
Analyze the activities and skills associated with the organizing function of management.
Use technology and information resources to research issues in modern management.
Write clearly and concisely about modern management using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.

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Marketing Campaign

Following, you will find attachments of several journal articles.  Please read all of them to give you a good idea of what you need to do to come up with a good marketing campaign.  I would like you to create a fictional company and come up with a marketing campaign to brand that company.  Make sure that you give me some background as to what the company sells and who you are trying to reach, your campaign should target that audience. Think of this as a pitch to the customer as to how you would like to brand their and why. I do not expect you to create an all-inclusive campaign, you just need to be able to clearly express your ideas to your client.  You will want to include some research to show your client that you have looked into their company as well as the market that they intend to sell.

Paper must include:

Title Page

3-5 pages content/body text or 1050 to 1750 words

Reference Page

Uploaded additional materials:
tata_tea_s_jaago_re_campaign.pdf
vasline.pdf
fairy_liquid.pdf
old_el_paso.pdf

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Into the beautiful north by Luis Alberto Urrea

Paper instructions:

Book: Into the beautiful north by Luis Alberto Urrea
Write an essay in which you choose a character from the novel who responds in some significant way to the need to find justice. Then write an essay in which you analyze the character’s understanding of justice, the degree to which the character’s search for justice is successful, and the significance of this search for the work as a whole. This should be typed, 12 font, times new roman, and double-spaced.

 

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Creative writing Topic: Crime

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FINAL REPORT ON RACE CARS

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Challenges in the Global Business Environment

Paper instructions:

AT&T
Hershey Company
Coca-Cola
Chevron
Next, use the Internet to research the code of ethical conduct of two (2) similar companies in the same industry as the company you have chosen.

Write a six to eight (7) page paper in which you:

Specify, in brief, the nature, structure, types of products or service of the business you selected. Examine the information within the company’s code of ethical conduct, and choose three (3) key issues from within the document that you believe are critical for success. Provide a rationale for the response.
Using the three (3) key issues you selected as a benchmark, compare and contrast the codes of conduct of two (2) similar companies within the same industry as your chosen company.
Examine the extent to which the two (2) similar companies you researched have addressed the key issues you selected. Hypothesize two (2) potential positive outcomes for each company if each addresses the key issues in question and two (2) potential adverse effects if each company fails to address these issues.
Propose two (2) techniques that the original company you selected could use in order to ensure that its code of conduct will remain relevant through years of changing economic, political, social, cultural, and technological forces on business and society. Next, evaluate the effectiveness of two (2) methods that the company currently adopts in order to manage environment issues.
Examine two (2) approaches that the original company you selected has taken in order to embrace technological advancements for innovation and thus improve business offerings. Anticipate three (3) potential technological challenges the company could face, and recommend one (1) strategy that the company could use in order to eliminate or minimize each of these anticipated challenges.
Specify at least one (1) one lobbying strategy that the original company you selected has used in an effort to influence national or local government decisions in its favor. Summarize the issue in question, and ascertain whether or not the lobbying effort was appropriate. Justify the response.
Analyze two (2) global corporate citizenship efforts of the original company you selected, and assess the extent to which these efforts are effective in accomplishing the company’s goals.  Examine the manner in which the two (2) global citizenship efforts could contribute significantly to the company’s sustainable development goals.
Use at least four (4) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 

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Coursework

Michelle, Elena, and the Mobile Manufacturing, Inc. (MM) board of directors know how important it is to understand the environment in which it is operating. They hired you—a highly-regarded marketing consultant—to bring a fresh perspective to the marketing plan. You are scheduled to meet with Michelle and Elena next week to discuss the environmental conditions that are relevant to introducing the new product.

As you prepare for the meeting, you consider all of the possible environmental issues. You recognize that Elena brings an interesting perspective to the process because she has experience designing mobile phones for the Eastern European market, and she is pushing for a new product that can be marketed worldwide. On the other hand, Michelle is more concerned with the domestic marketplace and is worried that trying to market a new product anywhere outside the United States—much less worldwide—could be very risky.

You sit down to start your work on the marketing plan, and you begin by drafting some goals that the marketing plan needs to address.

Walking through the halls at MM, you ponder the job that lies ahead. Coming out of her office, Michelle spots you and heads in your direction.

“I’m so glad you’re here,” she says. “Have you settled into your office?”

“Yes,” you say. “I’m eager to get started.”

Michelle enters your office and takes a seat in a chair. “I’m scheduled to make a presentation to the board at the quarterly meeting next week. I know it’s short notice, but I was wondering if you could pull together a 30-minute presentation for them?” she asks.

“What would you like me to present?” you ask.

“As you know, Elena and yourself have been brought on to revitalize the product line for the company. Your role is to create a winning marketing plan that will allow us to capitalize on the new product that Elena is designing. The board would like you to discuss some of the issues that you will be considering as you develop the marketing plan for the new product. I know they’re especially interested in your thoughts on the global market.”

“That sounds like a great idea,” you say.

Consider the environmental variables (i.e., technological, demographic, economic, political, and cultural variables) that you must include in your marketing plan, and answer the following:
•Which of the environmental factors do you feel is the most critical, and why?
•What might someone with an opposing viewpoint think is the most important? ◦Given this opposing argument, how would you argue your opinion?

•What solutions should be considered as you seek to develop a sense of ownership of your plan?
•What solutions would you recommend to the board, and why?
•Is a compromise feasible?

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