economic and financial;
political and legal;
social and cultural; and
technological.To prepare the report, you should read CURRENT news articles to ensure you understand the issues faced by this company. It is highly recommended that you also read various academic materials before writing this report, so that you may support your arguments with theories and market information. You will be expected to have consulted books, at least 18 relevant academic journal articles, conference proceedings, theses, dissertations, market reports and so on to prepare the report. You should start working on the assessment as early as.
USE GOOGLE SCHOLAR FOR FINDING THE JOURNAL ARTICLES.You can use the CQUniversity library database and Google Scholar to find journal articles. Remember to reference them in-text as you use them and add them immediately to your reference list. You must use APA Referencing and if using Endnote, you need to download and use the latest version.The suggested presentation structure is as follows:
STRUCTURE
In your group presentation, you will provide the following:
– Explain the rationale for your choice
– Market selection and entry strategy
– Competitive strategy
– Pricing strategy
– Promotion strategy
– Distribution strategy
– Concluding recommendationsMaximum length of word script: 1500 words (excluding references)Be creative! To enhance the presentation of your report, use numbered headings and sub-headings to specify the information required for each of the above criteria. The assessment marking criteria below should guide you for this assessment task, in particular, the weighting attributed to each section of the assessment task. Please use Times New Roman with font 12 and 1.5 line spacing.Important Note: Selection of references from Wikipedia, www.NetMBA.com, www.marketingteacher.com, www.tutor2u.com, etc. will be treated very negatively. These are not appropriate sources for your academic assignment and their use is not acceptable.
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