Mini Homework Assignment #1 Assignment Title: Value Proposition & Understanding the Marketplace Concepts This assignment must be completed individually. This assignment must include a cover sheet complete with your name, date, student number & word count. Assignment Details & Questions 1. In class we discussed Value Proposition. 2. Provide one company that we discussed in class (or a very well know company) and explain, in your own words, what YOU think their Value Proposition is. Please provide at least one instance/fact/evidence to support your answer. Basically, explain what their value proposition is and something the company said/did/does to make you believe that it is their value prop. (5 Marks) 3. Think of a company you purchase from on a regular basis or an establishment you routinely frequent and in your own words, (a) please outline what you believe their value proposition is & (b) how they satisfy customer needs & wants through their marketing offer. (10 marks)
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