Web Project Research, Identify, Review and Select 3 web sites that cover Customer Relationship Management (CRM). These can be sites from CRM providers that detail business success stories , sites from companies that discuss their use of CRM, or sites that compare and contrast different CRM systems.

CRM is giving organizations competitive advantage by understanding what your customer-base wants, needs, and expects. Your investigation into EACH web sites should reveal what CRM system companies use and how it helps in supporting and building the customer-base. Your analysis should incorporate any ethical and social ramifications, especially when using customer information. Please provide details on how the sites corresponds to your readings (Chapter 11: Building a Customer-Centric Organization – Customer Relationship Management [summary attached]) Assignment Outcomes ? Investigate BI, Data Warehouses, CRM and various systems in making business decisions ? Evaluate the challenges of E-Business and describe the next generation of online business ? Demonstrate ethical behavior in regard to information and information technology

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