undertake a feasibility study to explore the potential viability of a business idea or social enterprise and present your findings. You are only allowed to go above or below this word count by 10% otherwise marks may be deducted. Marks will be awarded as follows:

• Introduction to the business idea (10%)
• Establishing the feasibility of your idea (10%)
• Market research and competitor analysis – is there a demand for your product/service? (20%)
• Financing an enterprise – how much do you need and where will finance come from? (10%)
• Operational issues – getting your product/service to market (10%)
• Pricing strategy – engaging with the market (10%)
• Summary and Recommendations (10%)
• Use of resources and research (10%)
• Structure, style, language and presentation of work (10%)

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