Reflection and Shared Practice Crisis communication is a critical component of an organizations communication strategy. The event requires leaders and managers to effectively communicate with both internal and external stakeholders. Along similar lines of communication are bad news messages. In both scenarios, the news being communicated does not change. A potentially negative event is occurring or has occurred. However, the delivery of the message determines how the audience responds. To prepare for this Discussion: Review this weeks Learning Resources, especially: Bies, R. (2012). The 10 commandments for delivering bad news [Post]. Retrieved from https://www.forbes.com/sites/forbesleadershipforum/2012/05/30/10-commandments-for-delivering-bad-news/#6e3c8a052169 Dortok, A. (2006). A managerial look at the interaction between internal communication and corporate reputation. Corporate Reputation Review, 8(4), 322338, 265. Retrieved from https://search-proquest-com.ezp.waldenulibrary.org/docview/231534443?accountid=14872 Ntti, S., Rahkolin, S., & Saraniemi, S. (2014). Crisis communication in key account relationships. Corporate Communications, 19(3), 234246. Retrieved from https://search-proquest-com.ezp.waldenulibrary.org/docview/1650541720?accountid=14872 Thiessen, A., & Ingenhoff, D. (2011). Safeguarding reputation through strategic, integrated and situational crisis communication management. Corporate Communications, 16(1), 826. doi:10.1108/13563281111100944 By Day 3 Post a cohesive response based on your analysis of the Learning Resources and your professional experience. Conduct an Internet search to find information on an unsuccessful example of crisis management: Ford, Firestone, Exxon, BP oil spill, Japan’s nuclear reactors, Toyota, Wells Fargo scandal, Apple’s iPhone, or another of your choosing. Select the crisis you will be discussing (no more than two students should be discussing the same crisis), and be sure to address the following: Provide a brief synopsis of the event. Discuss whether and to what extent the communication was effective. Be sure to include what type of communication medium(s) were used. Was the news delivered in a timely manner? Referring back to Weeks 4 and 5 reading material, explain how the communication differed for internal and external audiences. Reflect on your personal experience during crisis communication, giving or receiving bad news. Be sure to support your ideas by connecting them to the week’s Learning Resources, as well as other credible resources you have read; or what you have observed and experienced. Offer specific suggestions that will help your peer build upon his or her own crisis communication. Offer an example from your experience or observation that validates what your peer discussed.
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