Casinos have traditionally utilized player programs to gain valuable marketing information about their slot and table games players. As Casino Resorts have evolved to diversify the overall experience with non-gaming amenities, the importance of tracking all of the visitors spending has increased.
The question for this week’s assignment:
Thinking about the various types of reward or loyalty programs used by businesses today, what type of program would encourage casino customers to utilize the loyalty card for all spending activity beyond the casino during their visit. By way of example you can refer to other industry programs to emphasis the structure of a program that may be applicable to a casino resort environment.

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