Imagine you are starting a company to manufacture fudge based on your family’s old recipe.

a. Describe the marketing mix you think would be most effective for this company.

The marketing mix must include product development, establishing a price, how and where the product will be made available, and suggestions for what message will be constructed and how it will be presented to the target. Will your company be a traditional retail organization, a direct marketing effort, or online selling?

b. Describe the marketing communication mix you would recommend for this company.

There will be different marketing communication mixes, depending on the type of company you are proposing, but should consider how you will use advertising, sales promotion, direct response advertising, personal selling, public relations and social media. You do not have to use all but use at least 2 marketing communication

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