Managing Communications, Knowledge and Information


This unit recognises that communications do not automatically take place effectively in organisations and that both information and work-based knowledge is often insufficient when decisions are made. Learners will look at how managers can improve the planning of their communications processes as well as their communication skills. Learners will understand why managers need to adopt a more inclusive approach to stakeholders affected by the decisions they make and why they need to network on a more structured basis. The unit also looks at how managers can make the information and knowledge they gain accessible to other parts of the organisation.
The unit is designed to develop learner understanding of the interaction between communications, knowledge and information. It also covers how IT systems can be used as a management tool for collecting, storing, disseminating and providing access to knowledge and information.

Task 1.

Starting up a new business can be both demanding and rewarding, and for those looking to establish themselves in the world of retail, the choice can present unique challenges. There is the initial decision over whether to establish the business as either a bricks-and- mortar operation, or whether to go completely online. Then there is the competition – the retail sector is tough and it is worth bearing in mind that any business no matter how unique, is going to have to compete, not just with similar retailers but with a wide variety of different shops for the consumer spend.
For this task you are required to develop a report which will guide the audience through the process of setting up a business. The first part of your report should include the following:

1.1: Discuss the range of decisions to be taken. AC 1.1.

1.2: Examine the information and knowledge needed to ensure effective decision taking AC 1.2.

1.3: List internal and external sources of information and understanding. Assess these sources and justify their suitability and reliability in relation to the business start up. AC 1.3

1.4: Recommend any improvements in the methods used in the selection and analysis of information needed for the business start ups. Justify your answer. AC 1.4

For the second part of the report you are required to develop strategies to increase your personal networking skills and your involvement in the decision making process.

1.5: Identify stakeholders for a decision-making process in relation to starting up above mentioned business. AC 2.1

1.6: Make contact with those identified and develop business relationships for your organisation. Discuss ways to make contact with these stakeholders and methods you should use to develop a business relationship with them. AC 2.2.

1.7: Prepare a plan on how to involve those identified in the decision making. AC 2.3.

1.8: Design strategies for future improvements in personal networking to widen involvement in the decision making process. AC 2.3.

Task 2

Using the context of your current or previous workplace, prepare a report addressing the following:

2.1: Provide a brief business overview (business description, legal status, mission statement, general information, product/service description). You do not need to provide the name of the company; only the nature of its business.

2.2: Report on existing processes of communication in this organisation.
AC 3.1.

2.3: Identify the pitfalls existing in the current communication processes and design ways to improve appropriateness. AC 3.2.

2.4: Recommend the improvements that need to be implemented to ensure greater integration of systems of communication in that organisation. AC 3.3.

2.5: Create a personal plan to improve own communication skills. AC 3.3.

2.6: Report on existing approaches to the collection, formatting, storage and dissemination of information and knowledge in your organisation. AC 4.1.

2.7: Discuss the appropriate changes that need to be carried out to improve the collection, formatting, storage and dissemination of information and knowledge in your organisation. AC 4.2.

2.8: Recommend a strategy that needs to be implemented to improve access to systems of information and knowledge in your organisation. AC 4.3

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