this is a case study that ends with 4 questions that should be answered by:
*comparing and contrasting
*concepts and how they are applied
*if the strategy they used was effective
the 4 questions are:
1)how would you evaluate barnevik’s first four months? what actions did he take? how effectively has he prepared for the new company that joins ASEA and BBC?
2)what was the ABB strategy?
3# what are some of the difficulties with a global matrix and what did Bernevik implement to make his global matrix work?
4)what did you think it is like working under Bernevik?

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