For this assignment you are tasked with selecting a hotel in Chicago and assigning a proper competitive set of four or five hotels. I ask that you visit your chosen hotel (s); conduct the necessary research by visiting competitor’s websites, and put together a strong and realistic synopsis of the chosen market.
Please be sure to utilize all of the parameters mentioned in your book and the lecture. Be sure to conduct a thorough SWOT analysis of your hotel and apply it to the competitive set selection process. Finally, compute your market share and write a summary of your findings.
Your research paper should not exceed two pages and should contain the following:
Your hotel description (address, website, rating, brand, location, ownership and management, target market)
Chosen competing hotels (same information for each hotel)
A brief SWOT analysis for each hotel (bullet points)
Calculated capacity market share for each property
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