Identify the scope and scale of events and their planning needs. 2. Articulate events’ importance, either as a catalyst for economic development, or as a generator of social cohesion.

Assessment overview (1000 words) This assignment will bring together all of the learning through this unit and all of the strategic planning you have performed via your weekly planning reports, to produce a single integrated event management plan for the Australian Formula 1 Grand Prix. Related learning outcomes This assignment assesses the following unit learning outcomes: 3. Critically examine the multi-faceted functions of event management from conceptualisation, through to planning, risk management, and marketing. 4. Highlight and explain both positive and negative impacts and advance sustainability as an overarching objective for events. Assessment details You will be required to work in teams of 2 to 3 for this assignment to develop an event management plan. Team formation For this assignment, you will work in the same teams as you did for Assignment 2: Event management plan – Part A. You will use a team discussion board?to collaborate on your assignment. Your eLA will provide you with instructions on how to access your team discussion board. The brief You work as a project manager at an events management company that has been contracted by the Formula 1. Your role is to plan and implement the 2019 Rolex Australian Grand Prix. This will be a three-day event, which will run in Albert Park Lake in Melbourne from Friday 29 MarchSunday 31 March, with Sunday being the day of the official Grand Prix race. The three-day event will be comprised of many elements, including some VIP and public events. Many dignitaries and VIPs will be in attendance, including the senior management staff from Formula 1 and their many stakeholders. The head office in USA will have in attendance the CEO, CSR Director and Senior Managing Director of Finance, along with their families. The touring party will arrive Thursday evening at 11.45pm and depart Tuesday morning at 2.00am. Pick one of the following areas of management and prepare a Gantt Chart/timeline for the tasks associated with that area: Programming and Logistics Format Once you’ve selected an area, outline all the major planning steps required Programming and logistics, in a timeline (i.e. all the major tasks you will need to do to deliver the event e.g. book Federation Square events area). You can use any planning document you choose (e.g. Gantt chart, Excel), but the layout should be simple, clear and sequential. See Sample key task timelines (DOC 684 KB) for an example. The focus is on mapping key tasks in a logical order over 11 weeks. Logical order for 11 weeks is Planning for event Project management and scheduling Finance and HR management for events Marketing and promoting events Sponsorship and branding for events Programming and logistics Event risks and impacts Event tourism planning Sustainable development Event and festival evaluation You will be required to work in teams of 2 to 3 for this assignment to develop an event management plan. Team formation For this assignment, you will work in the same teams as you did for Assignment 2: Event management plan – Part A. You will use a team discussion board?to collaborate on your assignment. Your eLA will provide you with instructions on how to access your team discussion board. The brief You work as a project manager at an events management company that has been contracted by the Formula 1. Your role is to plan and implement the 2019 Rolex Australian Grand Prix. This will be a three-day event, which will run in Albert Park Lake in Melbourne from Friday 29 MarchSunday 31 March, with Sunday being the day of the official Grand Prix race. The three-day event will be comprised of many elements, including some VIP and public events. Many dignitaries and VIPs will be in attendance, including the senior management staff from Formula 1 and their many stakeholders. The head office in USA will have in attendance the CEO, CSR Director and Senior Managing Director of Finance, along with their families. The touring party will arrive Thursday evening at 11.45pm and depart Tuesday morning at 2.00am. Pick one of the following areas of management and prepare a Gantt Chart/timeline for the tasks associated with that area: Programming and Logistics Once you’ve selected an area, outline all the major planning steps required for that area of management, in a timeline (i.e. all the major tasks you will need to do to deliver the event e.g. book Federation Square events area). You can use any planning document you choose (e.g. Gantt chart, Excel), but the layout should be simple, clear and sequential. See Sample key task timelines (DOC 684 KB) for an example. The focus is on mapping key tasks in a logical order over 11 weeks. You do not need to drill down to every specific action, nor plot everything on an hour by hour basis. Your 11-week plan should highlight any hurdle or milestone tasks that are specific to your management area. As well as the timeline, which should take 12 pages to complete, your document should begin with the following sections that should take a further 12 pages to complete: 1. Definition of the chosen topic area. 2. High level goal for the event. 3. Three (3) key objectives for your chosen area for the event. We suggest that you spend some time researching other event management plans, particularly those related to the car industry and racing events. Try to see what the key tasks are and what layout these plans tend to take. Referencing References are an essential part of the academic rigour required when critically examining all the multi-faceted functions of event management in this assignment (see how this relates to Learning Outcome 3 in the Syllabus). You will need to provide references and appropriate citations for the research you have undertaken. Referencing is in Swinburne Harvard style and is not included in the word count. Sample Key task timelines Sample Key task timelines Please note that any key milestone tasks must be shown on your timelines.

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