Explain what you know about your target market and what they want from a channel of distribution.

Getting Your Product (Life Insurance) into the Hands of Consumers It is time to determine how to make your product or service (Life Insurance) available to the consumer. Using your readings and at least one article, develop a distribution system. Channel Levels Select either direct versus indirect distribution by writing about the pros and cons of both methods. (Research support is required) Needs of Target Market Analyze your target market’s needs. (Research support is required) Digital Commerce Is your product/service (Life Insurance) conducive to digital distribution? You may wish to research a competitive product or service to see if it has a strong digital presence. Or you can engage in general research about going digital. (Research support is required.) Once again, the product or service for this paper is Life Insurance. Please write a two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion). https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=388 Why Market Research is Important https://www.youtube.com/watch?v=1Fja06iCIE0 1.2 The History of Marketing Research https://www.youtube.com/watch?v=cwW4QUAuKd8 The importance of studying consumer behavior https://www.youtube.com/watch?v=v1q1nnPCcKw Millennials: Changing Consumer Behavior: Goldman Sachs’ Lindsay Drucker Mann https://www.youtube.com/watch?v=GwdtMs9ulLE Gen-Z Matters More than Millennials: Goldman Sachs’ Christopher Wolf https://www.youtube.com/watch?v=Y8mZx4o32vs Understanding distribution channels https://www.youtube.com/watch?v=_Hxho7Ub-8o Distribution Channels https://vimeo.com/120987328 Marketing Research and Intelligence Association https://www.mria-arim.ca/ Occupational Outlook Handbook -Market Research Analysts https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm Marketing Research Association https://www.insightsassociation.org/ A Model of Industrial Buyer Behavior https://www.jagsheth.com/buyer-behavior/a-model-of-industrial-buyer-behavior/ Consumer Behavior: The Psychology of Marketing https://www.consumerpsychologist.com/ Distribution: Channels and Logistics https://www.consumerpsychologist.com/intro_Distribution.html Channels of Distribution https://consumerpsychologist.com/distribution.html Resources US Census Bureau: American Fact Finder Database https://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml Nielsen https://www.nielsen.com/us/en/about-us.html Association for Consumer Research https://www.acrwebsite.org/

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