Evaluate its use of strategic frameworks and tools, including the importance of knowledge in strategic development; strategic marketing; sustainability, competitive advantage; and managing strategic corporate change.

inventing new knowledge is not a specialized activity…it is a way of behaving, indeed a way
of being, in which everyone is a knowledge worker (Nonaka, 1991).
Following this line of thought, and with reference to relevant literature and theory, discuss your
companys approach to strategic management of knowledge and organisational learning.

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