Discuss how data would be collected and what the possible independent and dependent variables might be.

Read Statistics in Practice – Alliance Data Systems . In that reading, the use of regression analysis in the marketing department is discussed. ADS uses its “big data” databases to supply data used to measure and predict consumer behavior. Assume that you are a business analyst working for Mega Attractions in Orlando, FL. Suggest a model that might be used to measure and predict guest spending behavior. Attach an Excel spreadsheet demonstrating the model.2 sources need to be from the web

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