1. Describe the history and core business of each company.
2. Compare and contrast the management approach each took to Internet marketing and sales.
3. Analyze 3 reasons for Amazonâ€™s success despite not turning a profit for the first five to six (5-6)
4. Discuss 3 reasons Borders, although initially successful and profitable, ended up in Chapter 11.
5. Discuss the extent to which the management of each company adapted to changing market
6. Recommend 3 ways a company should build in flexibility to back up its decision-making process
so as to adapt to changing market conditions.
7. Use at least 3 quality sources to support the content of the paper
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