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[order_calculator]Application: Financial Analyses
Have you ever wondered why a 16-ounce beverage costs only a little more than the 12- ounce serving? Chances are that the company producing the beverage conducted a financial analysis to determine the cost of the beverage versus what the market would bear as far as price.
An important aspect of looking at alternative courses of action in marketing strategy is performing a financial analysis. Before deciding on a course of action, marketing professionals need to understand the economic consequences of each alternative course of action. The Harvard Case Study, “Note on Marketing Arithmetic and Related Marketing Terms” by Star, Heskett, and Levitt (1974), defines several financial terms and explains formulas you might use to calculate the effects of changes to a marketing program. For example, by using the equations in this article, you could determine how many additional units of a product your company would need to sell to maintain profitability if you increase the variable cost associated with manufacturing it.
For this Application, you verify your understanding of several key concepts.
To prepare for the assignment:
◦A)) Read the Star, Heskett, and Levitt article found in this week’s readings. At the end of the article, read the “Brand X” scenario contained within the Exercises (but do not answer the questions that follow).
◦B)) Review the calculations contained in the Marketing Arithmetic Calculations spreadsheet in this week’s Readings, which demonstrates how to arrive at the values requested in questions 1 through 4 of the article.
◦C)) Experiment with changing initial data values listed at the top of the spreadsheet, paying attention to the effects those changes have on the calculated values listed under each question.
the completed Marketing Arithmetic Exercise Calculations spreadsheet. In addition, submit a separate Word document in which you answer the following questions:
◦IA)) f the retail price is fixed at $1.00, what effect does increasing the retail and wholesale margins have on the manufacturer’s selling price? Explain why this is the case.
◦B)) Define unit contribution in your own words. Is a high or low unit contribution preferable for profitability? Justify your answer.
◦C)) How do increases in the retail and wholesale margins (again, with a fixed retail price) affect the unit contribution? Be sure to explain why.
◦ID)) f you increase any of the fixed cost factors, what happens to 1) the number of units the company needs to sell to break even and 2) the market share necessary to break even? If fixed costs rise, is this good, bad, or of no importance? Explain your answer.
◦E)) What change (increase or decrease) to the following factors increases the profit impact and why? ◾Retail margin/unit
◾Brand market share
◾Advertising budget
◦F)) Many marketing decisions have multiple implications. For example, while increasing price improves profit per unit, too large a price increase may decrease unit sales, ultimately decreasing profits overall. Keeping this kind of tradeoff in mind, explain how changes to the three factors mentioned in the prior question could potentially conflict with one another in terms of strategy for increasing the profit impact.
Tips for working with the spreadsheet:
◦The sheet has been set up so the initial data values remain at the top while you scroll down through the remainder of the sheet. For this exercise, you should only need to edit initial data values, not the formulas in the cells below.
◦Read the cell comments to the right of cells C25, C32, and C40 for tips on understanding the formulas.
NB)) EXCEL AND WORD NEEDED
REFERENCES: Star, S. H., Heskett, J. L., & Levitt, T. (1974). Note on marketing arithmetic and related marketing terms. HBS Case. Retrieved from https://cb.hbsp.harvard.edu/cbmp/pl/53434544/53434896/0b8ffdcc161de2a09d9761b1d55a5277
In this seminal case study, the authors cover the basic arithmetic needed to analyze marketing scenarios. This case study is essential to completing this week’s Assignment.
Document: Marketing Arithmetic Calculations (Excel spreadsheet)
You will use this document to complete the Assignment this week.
Perreault Jr., W. D., Cannon, J. P., & McCarthy, E. J. (2014). Basic marketing: A marketing strategy planning approach (19th ed.). New York, NY: McGraw-Hill. ◦Chapter 17, “Price Setting in the Business World” (pp. 446–473)
Perreault Jr., W. D., Cannon, J. P., & McCarthy, E. J. (2014). Basic marketing: A marketing strategy planning approach (19th ed.). New York, NY: McGraw-Hill. ◦Chapter 16, “Pricing Objectives and Policies” (pp. 418–445)
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[order_calculator]Writer’s choice
Discipline: Project Management
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[order_calculator]Evidence-Based Practice Project—Paper on Diabetes Identify a research or evidence-based article that focuses comprehensively on a specific intervention or new diagnostic tool for the treatment of diabetes in adults or children. In a paper of 750-1,000 words, summarize the main idea of the research findings for a specific patient population. Research must include clinical findings that are current, thorough, and relevant to diabetes and the nursing practice. Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment. References must be from US and within 5 years
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[order_calculator]Diabetes evidence based article
Evidence-Based Practice Project—Paper on Diabetes
Identify a research or evidence-based article that focuses comprehensively on a specific intervention or new diagnostic tool for the treatment of diabetes in adults or children.
In a paper of 750-1,000 words, summarize the main idea of the research findings for a specific patient population. Research must include clinical findings that are current, thorough, and relevant to diabetes and the nursing practice.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
References must be from US and within 5 years
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[order_calculator]please read chapter titled “Red vs White” and “Wake”, (pages 152-168) we learn the fate of Arnold’s grandmother. We meet Arnold’s grandmother earlier in the chapter titled “Grandmother gives Me Some Advice” (pages 67-73) and answer the questions below Questions: How does the grandmother’s advice to Arnold in the earlier chapter help us understand the significance of her death and burial? What lessons does she teach Arnold about how to respond to life’s adversity? What do we learn about the role of family and community in Native American culture? How do grandparents enrich all our lives? ( Please make sure you answer all the questions ) The book ( Sherman Alexie, The Absolutely True Diary of a Part-Time Indian)
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[order_calculator]English Hoba
please read chapter titled “Red vs White” and “Wake”, (pages 152-168) we learn the fate of Arnold’s grandmother. We meet Arnold’s grandmother earlier in the chapter titled “Grandmother gives Me Some Advice” (pages 67-73) and answer the questions below
Questions: How does the grandmother’s advice to Arnold in the earlier chapter help us understand the significance of her death and burial? What lessons does she teach Arnold about how to respond to life’s adversity? What do we learn about the role of family and community in Native American culture? How do grandparents enrich all our lives?
( Please make sure you answer all the questions )
The book ( Sherman Alexie, The Absolutely True Diary of a Part-Time Indian)
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[order_calculator]please read chapter titled “Red vs White” and “Wake”, (pages 152-168) we learn the fate of Arnold’s grandmother. We meet Arnold’s grandmother earlier in the chapter titled “Grandmother gives Me Some Advice” (pages 67-73) and answer the questions below Questions: How does the grandmother’s advice to Arnold in the earlier chapter help us understand the significance of her death and burial? What lessons does she teach Arnold about how to respond to life’s adversity? What do we learn about the role of family and community in Native American culture? How do grandparents enrich all our lives? ( Please make sure you answer all the questions ) The book name ( Sherman Alexie, The Absolutely True Diary of a Part-Time Indian) Thank you
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[order_calculator]comprehensive work programs for Property Plant, and Equipment (Fixed Assets)
Property Plant, and Equipment (Fixed Assets) For Swift Transportation
*Audit steps for tests of controls, balances, transactions, analytical procedures, etc. as well as other considerations such as sample size and sample methodology.
*A brief summary page should be included in this document, for each of the audit programs. Include in this summary specific financial information gleaned from the current Form 10-K used to perform an analysis of work program steps. For example, if the team noted significant swings in the Fixed Assets balance year-over-year, identify these swings, and how you address them in your work program (this is in essence an audit procedure – analytical review).
Maker sure to use SWIFT FINAL ANNUAL REPORT 2015 to answer the bullets required for this assignment. I provide a sample of how it’s expected from the instructor. If there’s no Plant Assets for this company you must make one of make believe. Providing for three years and amounts.
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[order_calculator]Option 1
You are teaching a group of twelve, multi-national 8-10 year-olds. They are pre-intermediate level taking part in a 6 week summer school. They have two English classes in the morning (1 x grammar or vocabulary and 1 x skills (e.g. reading, writing, speaking or listening), and sports or activities in the afternoon. Use your imagination when creating this hypothetical class and provide assumptions relating to where your lesson fits in the overall course, what has already been studied and what will be studied after your lesson etc.
Option 2
You are teaching a monolingual group of ten 6-year-olds. They are beginners in a local primary school and have English classes three times a week. They have been in this class for 2 months and are beginning to learn and use the alphabet. The focus of this skills lesson is ‘writing’. Again, use your imagination, provide assumptions and justify your choices.
Before you begin, take a look at the sample lesson plan extracts in the drop down boxes below.
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