Business

Business Law and Social Responsibility

Research/Writing Assignment

Overview:

In the book The Responsibility Revolution, the authors, Jeffrey Hollender and Bill Breen, reveal what Seventh Generation and other organizations have done to become more financially, socially, and environmentally sustainable. They say more innovative ideas are needed if we hope to transform the world into a better place. The purpose of the assignment is to develop students’ knowledge of corporate social responsibility concepts and to guide them in cultivating the creative solutions for the next generation of “green” companies.

The Assignment:

 Read the book The Responsibility Revolution, by Jeffrey Hollender and Bill Breen

 Each student will then choose one of “CR’s 100 Best Corporate Citizens 2010” (CR100) from the list posted in the Course Documents section of Blackboard (Bb).

 Research the activities that earned your CR100 Corporation a place on the list.

 Write a three to four (3 minimum, 4 maximum) page paper that addresses the items detailed below.

 Grades will be based on an analysis of the paper’s content, writing style (organization, spelling, grammar, etc.) and the student’s compliance with the assignment’s specific requirements.

 

The paper should address the following:

 A brief summary of the “socially responsible” ideas practiced by some of the organizations detailed in the The Responsibility Revolution (focus on a few of the ideas that you found to be particularly innovative; recycling office paper, while a good thing, is not particularly innovative);

 A brief synopsis of the history, mission, vision, and goals of the CR100 organization that you selected.

 An analysis of your CR100 organization’s primary and secondary stakeholders;

 An analysis of your CR100 organization’s performance in meeting its corporate responsibilities, including its economic, legal, ethical, and philanthropic responsibilities;

 Compare and contrast the CR100 organization that you selected with one or more of the companies discussed in the book (e.g. For example, Seventh Generation places great emphasis on accountability, transparency, and employee engagement for improving sustainability. What does your CR100 organization place its emphasis on?);

 Describe how the socially responsible activities of your CR100 organization make the world a better place…or not. Do not hesitate to point out activities that your CR100 organization does that are really just “window dressing” (i.e. a marketing ploy).

 

Formatting Requirements:

All papers must (no exceptions) meet all of the following formatting requirements.

 The first page of the paper should include the student’s name and BUS221 Section E1

12

 

 The paper should be double spaced with no more than two (2) spaces between paragraphs, 12 pt., Times New Roman font. 1 inch top, bottom and side margins.

 

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