Read the scenario below and respond to the questions.Dominic Carbone owns Hungry Henrys pizza, a four-unit chain of take-out pizza shops in a city of 60,000 people (with an additional 25,000 college students attending the local state university). Recently, a new chain of pizza restaurants has opened in town. The products sold by this new chain have lesser quality and use lesser quantity of ingredients (cheese, meat, fruit, and vegetable toppings) and are also priced 25 percent less than Hungry Henrys equivalent size pizza.
Dominic has seen his business decline somewhat since the new chain opened. This is especially true with the college students:
2. What steps would you advise Dominic to take to counter this competitor?
3. Describe three specific strategies restaurants can use to communicate quality, rather than low price, to his potential customers.
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