you need to select any organization for this journal 1 like ( amazon,uber, flip-kart,etc)

1) Identify the organisation and their organisational strategy. Perform a SWOT or PESTEL analysis to identify a digital innovation in the near future which will affect the organisation.

2) Discuss the digital innovation and how it will affect the organisation.

3) Identify how this innovation could impact the organisations product and the product lifecycle

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