In this individual assignment, you will be given an opportunity to critically analyse and understand the driving forces of perception, attitudes, motivation, group and individual differences, culture, family and lifestyle that influence consumer behavior on Fast moving consumer goods (FMCG) and consequently consumers purchasing decisions (Theory: 5 steps of consumers purchasing decisions by John Dewey). 1. Purpose Development of survey instrument Administration processes Data Analysis Key Findings Appendices (Survey Monkey graphical representation of results) The driving forces of perception, Attitudes, motivation, Group and individual differences, Culture, Family and lifestyle that influence consumer behavior on Fast moving consumer goods (FMCG) Consequently consumers purchasing decisions (Theory: 5 steps of consumers purchasing decisions by John Dewey) 3. Attach given graphical evidence of the survey results as an appendix (not included in the 6 pages) Your analysis should follow a professional report structure. Sample Survey Analysis: Arial size 12 text font; 1.5 spacing; 5 pages Purpose Development of survey instrument Administration processes Data Analysis Key Findings Appendices (Survey Monkey graphical representation of results)
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