What core information you feel clothing retailer River Island UK should collect from their consumers;

– Database Activity: You are required to produce a professional 4-page proposal of your database strategy, which will address: o o What channels they should use to collect this information; o Suggest how consumers could be segmented based upon this data; o Discuss how you would personalise messages to each segment. – They are from an industry where there is a reasonable amount of market data available (e.g. there are reports accessible via places such as MINTEL); -note my target age is 18-25 male – at least 15 references APA style

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