Do you fit in the target audience of either,
whether primary or secondary? If you encountered these within a magazine or on live
TV, you could also address how the ads fit into the intended audience for the magazine or
TV program you were watching.
2. Provide a description of both of the ads that includes any words that pop out to you to
describe the item; people involved in the ad; colors used in the ad; how the product is
placed in the ad; etc.
3. What advertisement/commercial(s) did you find the most appealing and why? What did
the advertisers do best to reach their target audience?
4. Is there anything you would change in either advertisement to make it better to make sure
it appeals more to its intended audience? If so, what and why?
5. Provide your final thoughts overall on the experience and why you think knowing your
audience is important
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