The assignment is on a company named Wal-Mart. Scholarly References only. What is required is listed below. 2. 1 Pages- Existing mission, objectives, and strategies 3. 3 Pages-A new mission statement (include the number of the component in parenthesis before addressing that component) Great mission statements address these 9 components: Customers: Who are the firms customers? Products or services: Technology: Is the firm technologically current? Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness? Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm? Self-concept: What is the firms distinctive competence or major competitive advantage? Concern for public image: Is the firm responsive to social, community, and environmental concerns? Concern for employees: Are employees a valuable asset of the firm? 5. 6- Pages -SWOT Analysis (comes from researching the firm, industry, and competitors) It is important to know the difference between causes and effects in the SWOT analysis. Causes are important, not effects. Once the SWOT Analysis is created, each group needs to construct the SWOT Bivariate Strategy Matrix. Deliverables for this section include: a. SWOT Analysis b. Internal Factor Evaluation (IFE) Matrix c. External Factor Evaluation (EFE) Matrix d. SWOT Bivariate Strategy Matrixless
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