The proposal, your group presented, to expand into the 3 countries was approved by the CEO. Now you have to decide on a strategyÃ¢â‚¬â€will PTXM Company simply sell its products (trade) or expand its markets via investment?
Choose 1 international trade and 1 international investment strategy for each of the countries and research and recommend the following:
Ã¢â‚¬Â¢ Research the advantages and disadvantages of your chosen strategies.
Ã¢â‚¬Â¢ Next, develop a set of recommendations for PTXM Company. These recommendations should be prioritized and should include time frames for their implementation.
Ã¢â‚¬Â¢ Accompanying the recommendations should be the rationale for the international market expansion strategy recommendation chosen and just a few bullet points on which international market expansion strategies should not be used by PTXM Company (and why).
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