1. Executive Summary
2. Objectives
3. Personnel
4. Product/Service
5. International Market Analysis
• Industry
• Competitors
• Customers
• Suppliers
6. Marketing Strategy
• Who are my customers?
• How to deliver my product/service to my customers?
• Cost analysis
7. Risk Factors and SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) of a Cross Border Business
8. Financial Statement and Proforma
9. Summary
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