Starbucks: Brand Management Plan

Order Description

Students are required to provide a written report that will present a management plan for their chosen brand. The depth of content in this assignment will be influenced by availability of information. However, in addition to discussion of how the brand strategy will be developed, and the brand marketing programs integrated, it is expected to include how the brand will be grown and sustained over time. (i will upload some related fields and please use some of them.)
so for my understand this essay is kind of like a big recommendation, you can find something that Starbucks not doing good and give the suggest and advice to development and grown.
This will build upon all information presented in Assignment 1and Assignment 2. ( i will upload them and please check, just mention a little bit and i think is fine)
Students are to include a brief outline brand (eg existing or being developed for this assignment) and their relationship to it (eg member of the general public, employee of organization that owns the brand, or member of the team responsible for its management) at the beginning of their assignment.
if you have any confusion about this essay or my describe please message me!
thank you very much

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