Sociology Assignment

Select a print advertisement that relies and manipulates dominant social norms in creating an advertising or advocacy message. Use your imagination and take some time going through a number of publications in picking an example; selecting a provocative or complex ad will allow you to engage the questions below in a rich and complete way. In addition to print advertising, you may take a picture of a billboard or other advertisement in public space. Internet sources are not allowed.

1. As an introduction to your paper, explain where you found the ad, and who you think the audience or “intended reader” is.

2. In carrying out this “semiotic” analysis of the ad, draw as distinctly as you can on the “Practices of Looking” reading in the following ways:

a)Define what “representation” is and how it differs from mimesis, using the ad as an example

b) Describe the two ways one can read the ad you have chosen connotative and detonative.

c) Based on this explanation, identify how the connotative charater of the ad relies on specific norms the reader is assumed to have how the ad assumes an audience that has a particular set of social and cultural assumptions in terms of a normal view of the world. BE SPECIFIC in identifying what norms the ad relies on in communicating the message.

d) Describe what Barthes described as myth and discuss in relation to your ad

e) What is an iconic image and does your ad rely on one in creating meaning?

f) Provide an example of an audience that you think the ad might not be presented to, given its normative character, and explain why. BE CREATIVE!

The assignment MUST not exceed 1000 words. Please staple the original ad to the back of your paper, and include a title page

Please select an image from a magazine and attach it to the the assignment, under the image please also include the name of the magazine date published.

A couple of the questions consist of doing the reading that i will be attaching called "practices of looking" this will really help do the assignment

please keep it at 1000 words

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