Smith Optics, lnc.

Channels of Distribution
1. Where and how is your brand distributed? Also, think about exactly how your brand goes through the distribution chain. How is the product manufactured and brought to market? How many levels are in the channel?
2. Describe the key competition’s channel(s) of distribution, highlighting differences between your brand and competition.
3. How does your product use the distribution channel to create a competitive advantage?
4. Does your company use the Internet to distribute your product? If so, how?

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