Should we discard normal marketing for e marketing?





Should we discard normal marketing for e marketing?

            Marketing can be defined as a collection of activities that involve creation, interaction and distribution of product and service value to consumers and controlling their relationships with the aim of benefiting the particular business. The main purpose of marketing is in identifying and satisfying the consumer’s requirements and hence maintaining the customer’s loyalty to the business. There are two main types of marketing including e-marketing and normal marketing.

Electronic marketing involves the strategic procedures such as development, distribution, advertising and selling of goods and services aimed at a particular market through electronic means such as the internet (Boone & Kurtz 127). One of the main activities involves sending an email message to a particular consumer in form of an advertisement or any other business related information aimed at developing customer loyalty or awareness about the product. The ways in which marketing is carried out are continuing to change and enhance and hence increase the efficiency in how businesses communicate to consumers concerning their products and services.

The main significance of electronic marketing is drawn from the use of the internet. The internet is considered a heavy force that enables businesses reach millions of customers through interaction activities. This means that organizations are able to interact with customers from different parts of the world, which have access to internet connection (Boone & Kurtz 127). However, normal marketing, which is more traditional, consists of costs that restrict the length of the consumer’s reach to the multinational level. E marketing instead gives access to minor businesses in reaching target consumers globally.

Electronic marketing involving internet gives the marketer several ways or options in which they offer goods and services to consumers. This is made possible through access to a wide variety of information from different sources that give ideas on how businesses can successfully implement their business strategies. The internet enables the various marketers and consumers to share and exchange important information through web applications, in which businesses are able to detail on their profile or any other related information as they create their website (Pride, William and Ferrell 77). As a result, consumers are able to inform themselves about the organization’s products and services including product price, characteristics and the various designs or make.

While normal marketing only seeks in conveying a message about the Company’s brand in the market, electronic marketing extends this function by enabling interactivity between organizations and customers. This is made possible through two-way interaction medium, in which businesses can respond to customer’s demands through suggestions and questions about the services and products offered. As a result, customers become more self-motivated and adaptive. E marketing through internet gives consumers the benefit of immediacy (Arnold 21). For example, if a client views an advertisement of a good or service like a laptop or a vehicle, it is possible for him to access the desired product or service more easily when compared to normal marketing.

With normal marketing, the customer has to make an effort in traveling to where the particular product or service is located in order to access it. As a result, it becomes more expensive when purchasing the product bearing the cost of transport. However, for electronic marketing, the consumer is only required to access the internet on a computer, where he can order for the product or service through the click of a button and have it delivered to him without having to experience delays (Arnold 22).

Another advantaged is that online or electronic transactions can take place at any time despite the regular working hours of businesses. As a result, electronic business ends up being more effective since profit is accumulated during the period in which physical business operations are closing since it operates on a 24-hour clock. In addition, based on the aspects of supplying information and extracting customer’s feedback, the clients’ purchasing phase is hastened and hence product promotion can go to the extent of bringing immediate results of profit success (Pride, William and Ferrell 78).

Electronic marketing is also known for the benefit of minimizing costs of communication at a high rate as compared to normal marketing. For example, the minimal costs of data collection incurred in E marketing win over the greater expenses incurred in carrying out market research using traditional means such as buying books, newspaper articles or any other sources with related information. In addition, costs of communicating using telecommunication devices such as telephones or mobile phones are more costly than communicating through email.

Based on the above significant functionalities of electronic over normal marketing, it is obvious that electronic marketing has become more successful in applying effective marketing between consumers and businesses. This relies on factors involving cost, time and easy access to information, goods and services. As much as normal marketing can reach those customers who cannot access the internet, it is preferred to select a marketing strategy that has more advantages since it will help businesses in achieving their goals in earning increased profit and maintaining a good relationship with their customers.

Works Cited

Arnold, John. E-mail Marketing for Dummies. Hoboken, N.J: Wiley, 2008. Print.

Kurtz, David L, and Louis E. Boone. Contemporary Marketing. Mason, OH: South-Western Cengage Learning, 2010. Print.

Pride, William M, and O C. Ferrell. Foundations of Marketing: Custom Edition 2009-2010. Mason, Ohio: Cengage Learning, 2009. Print.

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