Create a Power Point Presentation multiple slides with 500 words say 10 minutes
Select two related advertisements, linked to the themes of Journalism in society Media and Democracy these may be from any news medium or publication, including television, online/digital and newspaper ads (One Australian / One European for global contrast)
access copies of the ad to show to/play for inclusion in the presentation content
In answering the question utilise the theme – What is the role of advertising in journalism
discuss how the advertisements relate to the following supplied 3 reading
Liberty and the news [Chapter 3: Liberty and the news] Walter Lippmann
The ethics of social journalism Jane B. Singer 2012 Australian Journalism Review, Volume 34 Issue 1 (Dec 2012)
The rise of the reader: journalism in the age of the open web | Katharine Viner | Comment is free | theguardian.com Katharine Viner 2013
And also how they demonstrate the role and influence of advertising in the news media.
Which should reflect
-clear and lucid critique of an advertisement
– understanding of relevant theory
compelling
– engaged and well co-ordinated presentation
scholarship
(i.e.knowledge of the selected relevant academic literature relating to advertising, commercialisation, and the themes of (Journalism in society Media and Democracy)
clarity and strength of the argument presented
ability to apply
theoretical argument to empirical phenomena
effective use of written sources
presentation of written work (references, bibliography, literary style)
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