select a global brand to conduct a critical review of their global marketing communications.

The focus of this assignment is on critical review of industry examples through application of discipline knowledge. Take some time to select a brand that has some interesting and engaging GMC examples to critique, do not select a brand purely because it is popular or familiar. This is the brand you will complete your second critical review (Assessment 3) on too, so take the time to ensure it has many great GMC examples available for you to critique. Only 1 student per class can review a particular brand. The brand you are reviewing must be confirmed in writing (email) by the Unit Co-ordinator by the end of teaching week 3

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