Select a business or business sector and evaluate how analytic techniques and the use of data have altered the operations of the organisation(s).

The use of improved analytics techniques is changing the way that many businesses operate. These changes can cover many aspects of their operations, planning, marketing, customer service and strategic decision making. The changes have affected a wide variety of organisations in different industry sectorsYou are required to:
You should consider how the use of data and analytic techniques has changed the way the business delivers value to customers and stakeholders. You should also consider possible future uses of data analytics in the business/sector. You should give specific examples of the data types that are used and how analytics is used to create value.

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