Research firms that were on the Fortune 100 list in both 2000 and 2017. Select a firm whose rank has risen since 2000. Explain why using strategic management tools, such as external and internal factors, propitious niche, distinctive competencies, resources, and capabilities, might have caused the firm to gain in the Fortune 100 rankings.

Research firms that were on the Fortune 100 list in both 2000 and 2017. Select a firm whose rank has risen since 2000. Explain why using strategic management tools, such as external and internal factors, propitious niche, distinctive competencies, resources, and capabilities, might have caused the firm to gain in the Fortune 100 rankings.

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