Assessment Item No. 2
Assessment name: Project
Description: Students develop and apply a planning diagnostic for best practice in public relations planning to analyse an assigned public relations plan and revise planning elements (e.g. write more appropriate goals or objectives).
Purpose: To build best practice principles in planning, analysing and refining existing plans or campaigns.
Length: 2,000 words
Formative or Summative: Summative
Relates to learning outcomes: Unit learning outcomes: 2, 3 and 4and AoL: HO (2.1), HO (2.2) and PC (3.1)
Weight: 40%
Internal or external: Internal
Group or Individual: Individual
Due date: Week 8
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