Unit VIII Assignment
For this assignment, you will need to read “Working With the Media” from the textbook (Denhardt, Denhardt, & Aristigueta,
2013, pp. 439-443) and provide a mock media relations plan for the following scenarios:
? A flood that has covered more than 40% of a major city
? Implementation of a new law that 65% of the public dislikes
Your mock media relations plans should consist of:
? Definition of goals and objectives
? Source of contact for the media
? How you plan to handle the situation
Your responses should be at least two pages, double spaced, 12pt New Times Roman font.. All sources used, including
the textbook, must be referenced; paraphrased and quoted material must have accompanying citations in APA style.
Reference page does not count towards the two page minimum
Information about accessing the Blackboard Grading Rubric for this assignment is provided below
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