Produce an advertising portfolio that includes a collection of effective and ineffective advertisements with a corresponding analysis

A portfolio should include a mix advertisement from different mediums (i.e print, web, social media, out of home, TV, radio etc). Able to use screenshots, photos, script etc to present your chosen advertisements. – collect five (5) advertisements – at least one (1) must be effective/ineffective – Label advertisement with medium type, where and when it appeared – Discuss why the advertisement is effective or ineffective – Use theory in an analysis to justify the perspective – Report format – which include own creative title page, a short & concise introduction, and conclusions – reference list Marked based on an understanding of advertising theory and your ability to apply this understanding by analysing specific advertisements

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