Outlines three appropriate financial metrics to measure the strategic plans results. Outlines one performance metric for each of the marketing program action plans, except for the marketing communications plans, which requires a metric for each of the three required marketing communications objectives.

SUBMISSION GUIDELINESAll strategic marketing plans should be prepared in a word processed format using a 12-point typeface, double spaced with no more than inch margins. There are no minimum or maximum page counts, but brevity is appreciated. Use as much text as you need to adequately address each section of the marketing plan.Please be sure to note the beginning number of each section and the name of each section in your strategic marketing plan. Graphs and charts are excellent ways to present data and their use is encouraged as it the use of exhibits to provide additional information that does not necessarily belong in the main body of your marketing plan. You are cautioned not to paste together several students’ work without serious editing for continuity and style. This is the number one reason why papers are marked down, the content doesn’t make sense and the writing is sub-par. You will be graded on composition and grammar as well as citations.

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