You have been given an initial program startup budget of $250,000 (including your
salary and benefits) to aid you with initial program planning and implementation. (Note:
you will develop an annual operating budget in the Assignment.).
The Executive Director of the Lake Troubled Shallows Health Department has asked
that you submit a Leadership and Strategy plan to her within the next 23 months. The
next section contains the required components of the plan that you must submit to her.
Once you have completed background research and identified a community health
need, you develop a leadership and strategy plan to address it.
13-to 15-page paper (not including title page), APA format
Leadership and Strategy Plan
Executive Summary (1 page)
Table of Contents (1 page)
Manuscript (see components list below)
The manuscript section of your Final Project will need to address the following
Introduction (12 pages):
Select a problem from one of the five problems identified in the Background
(Scenario) and match it to one Healthy People 2020 objective (sub-objectives
that are measurable). Describe the rationale for selection of this problem and the
magnitude of the problem (e.g., incidence, prevalence, impact on communities
Strategic Plan (2 pages plus SWOT analysis worksheet, revised from Week 7):
Use the SWOT analysis template completed in Week 7 as a starting point for this
section. (You will include your completed template in the appendices of this Final
Project.) For this Final Project, address the following based on your SWOT
o Identify any connections between listed items in the quadrants (i.e.,
is there an opportunity that can be taken advantage of to address a
particular threat or weakness?).
o Propose strategies to minimize weaknesses (e.g., make
appropriate assumptions about internal weaknesses of the Health
o Propose options for leveraging or taking advantage of
o Explain the potential impact of threat/challenges and what you
should do to address or prepare for the threat.
o Explain potential strategic issues that the health department may
need to address.
Program (2 pages):
o Review the evidence for a program interventionideally, this will be
quality, evidence-based public health information demonstrating best
practices from peer-reviewed literature. Find at least three sources of
evidence, preferably peer-reviewed.
o Briefly describe the hypothetical program to address your chosen
community health problem. Based on your SWOT Analysis, include 35
specific and measurable program objectives that you hope to accomplish
within 1 year (Refer to SMART Objectives Template as a guide for
developing appropriate program objectives). Leadership Challenges and Systems Thinking (3 pages):
(Refer to Weeks 1 and 2 Learning Resources.) Describe and explain the
leadership approach you will take to execute your plan. Include the leadership
style(s) you will employ and the leadership skills necessary to be effective
including emotional intelligence and cultural competence.
o Briefly describe how you will apply systems thinking to your identified community
health issue in order to communicate to others (stakeholders) with regards to how your
proposed plan may impact the community. A common systems thinking tool is a
casual loop diagram. Please review the resources from Week 2 related to systems
thinking and create a simple casual loop diagram that relates to your program
o Note: You can use PowerPoint (go to Insert then SmartArt) to create your casual
loop diagram and copy and paste the graphic into the paper.
o The following is an example of a simple casual loop diagram: Ethical Implications (0.51 page):
(Refer to Week 3 Learning Resources.) Describe anticipated ethical issues or
concerns of your leadership and strategy plan. What are some of the challenges
Engaging Communities and Building Constituencies (1.52 pages):
(Refer to Week 4 Learning Resources.) Describe how you will engage
community partners and key stakeholders. Describe key partners and
stakeholders and the level of engagement needed. Discuss anticipated conflict
resolution and negotiation skills that will be required.
Budgeting, Financing, and Human Resources (11.5 pages):
(Refer to Weeks 5 & 6 Learning Resources.)
You have been given a budget of $250,000 in initial start-up funds, which
includes your salary and benefits. You must develop an annual operating budget
(in addition to the $250,000 start-up funding).
o Explain the funding issues related to your Final Project community health
problem. Include such characteristics as whether these issues are long-or
short-term, how urgent they are, and which stakeholders might be most
affected. Identify in your budget any additional staff that you will need to
hire, including a brief description of their roles and responsibilities.
o Complete the blank budget worksheet provided (similar to the one you
completed in Week 5) indicating the funding opportunities and costs
related to the chosen project.
o Based on your research, as well as the information included in the budget
worksheet, recommend some potential funding sources (including grant
funding) and explain why you recommend them. In your explanation,
include variations in funding and how these variations influenced your
decision making. You are expected to search various funding sources
such as community-level grants, state funding, nonprofit associations, etc.
Performance Management & Health Informatics (2 pages):
o (Refer to Weeks 8 and 9 Learning Resources.) Based on your SWOT
Analysis, include 35 specific and measurable process objectives that you
hope to accomplish within 1 year. (Refer to SMART Objectives Template
as a guide for developing appropriate program objectives.)
o Explain how you will measure the objectives identified in your program
description to determine if you have reached them. Include a description
of how you will get the data with which to evaluate your objectives.
Remember the need to be realistic in your use of data sources and,
wherever possible, aim to use data that are being collected by others
(e.g., BRFSS -Behavioral Risk Factor Surveillance System, Americas Health
Rankings report -State Health Statistics at AmericasHealthRankings.org).
Reference List (minimum of 810 credible references; e.g., peer-reviewed,
The appendices will include completed versions of additional documents required
to complete this Assignment:
o SWOT Analysis Template (including SMART Objectives Template)
o Excel Budget Worksheet
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