Instructions: Please read the article FIRST than Just answer the questions. DO NOT PLAGRIZE!
Movie Industry: (Read THE Artical before answering questions)
1. Perform a PESTEL (External Environment Analysis – Political, Economic, Social,Technological, Environmental, & Legal) analysis of the movie theater industry.
2. Perform an industry analysis using Porter’s five forces model.
3. What are the key strategic issues facing movie theaters?
4. What are some strategic actions/initiatives that exhibitors might consider to address these strategic issues? Which one(s) would you recommend? Why?
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