McDonalds and India Case study (IB2-04)

Upon completion of the Required Readings, write a thorough, well-planned narrative answer to each of the following discussion questions. Rely on your Required Readings and the Lecture and Research Update for specific information to answer each discussion question, but turn to your original thoughts when asked to apply, evaluate, analyze, or synthesize the information. Appropriately cite all resources used to answer the discussion questions and include an APA-formatted bibliography for each. Your Discussion Question responses should be both grammatically and mechanically correct, and formatted in the same fashion as the questions themselves. If there is a Part A, your response should identify a Part A, etc.

Analyze Case #2, “Where’s the Beef? McDonald’s Sells Hamburgers in a Hindu Country,” (pp. 5-7) in Cases and Exercises in International Business by Rarick (2003). Given the obvious cultural barrier to success in India – selling hamburgers in a country whose primary religion prohibits the eating of meat – why do you think McDonald’s thought it was worthwhile to try to establish a market there? What are two (2) strategies that McDonald’s could develop to overcome the barriers listed by Rarick?
(A 2-page response is required.)

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