Highlight the unique characteristics of sports fans as consumers and identify and
discuss the implications for sports marketing (2,000words).
As a final personal statement( 500words) comment on yourself as a consumer of one particular sport.
In the final statement I would like to focus / comment on myself as a consumer in the soccer scene in Germany.
Biscaia,R.,Correia,A.,Ross,S.,Rosado,A.,&Maroco,J.(2013).SpectatorKBased Brand
Equity in Professional Soccer.Sport(Marketing(Quarterly,(22(1),20-32.
Dionísio,P.Leal,C.and Moutinho,L.(2008). Fandom affiliation and tribal behaviour:a
sports marketing application.Qualitative Market Research: An International
Journal,Vol.11 Iss:1,pp.17-39
Stewart,B.,Smith,A.,&Nicholson,M.(2003).Sport Consumer Typologies: A Critical
Review.Sport(Marketing(Quarterly,(12(4),pp 206-216.
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