Choosing an industry and a company with which you are familiar or, one analysed in lectures
Example industries might include:-
– Mobile phones/ Tablets
– Car Manufacturing
– Pharmaceutical
– Clothing / Fashion
– Retail
The choice is yours. Be creative!
Prepare a Marketing Plan for the chosen company to embark on a new direction based on the launch of the new product.
Remember: choose a real life company upon which to base your report.
The precise structure of the report will be for you (as Marketing analyst) to decide, but it should typically consist of three sections:
1 A Situation Analysis (internal and external environmental audit)
2 Strategy Development (the mix and STP Analysis)
3 Implementation, resources and control (how will the plan come to life and achieve the company’s strategic goals)
The report should have clearly stated SMART objectives and also include an Executive summary.
Note: Although this is a marketing plan, the focus within it should be geared towards achieving a successful new product launch.
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