Marketing Plan

Project goal is to lease vacant space within Park Terrace Shopping Center and creating the most value and the best use for the shopping center. The student has to identify realistic tenants that would be good for the shopping center as well as the town. In addition to leasing, there may be other opportunities to create value for the shopping center. Leasing proposal to include tenant (with reason why tenant was chosen), square feet, location tenant is going in, layout of where tenant is going (can use survey or marketing sheet to draw layout), construction cost, and annual rent income.
Constraints:
1. The tenant should be a tenant that locates in small towns
2. Space sizes
a) Small – 0 – 4,999 sq. ft.
b) Medium – 5,000 – 10,000 sq. ft.
c) Large – > 10,000 sq. ft.
3. Rental rates
a) Rental for small spaces is $12/sq. ft.
b) Rental for medium spaces is $8/sq. ft.
c) Rental for large or anchor spaces is $5/sq. ft.
d) The width to length ratio is no greater than 1:4 (i.e. 20’ width is the minimum for 80’ depth)
4. Construction cost
a) Small space is $50/sq. ft.
b) Medium space is $40/sq. ft.
c) Large or anchor space is $30/sq. ft.
Information provided:
1. Alta survey
2. Renderings of the shopping center
3. Websites
4. Lease abstracts
5. Demographics
6. Louisiana tenant list
Useful Websites
www.regency-prop.com
www.icsc.org
http://www.city-data.com/city/De-Ridder-Louisiana.html
www.cityofderidder.org

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