marketing audit

Power point slides that answers the following questions.

a) How is your company’s product price compared to the competition?
b) What type of pricing policy did your product use: penetration pricing, prestige pricing,
odd even pricing, target pricing, standard markup pricing, etc
c) What are your products points of differentiation or points of difference? How have
these points of difference impacted the price of the product compared to its
d) How would your product be classified in terms of its price/quantity relationship (is the
product price elastic or inelastic)

Product is Yoplait Greek yogurt.

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