marketing

Scope of paper
To write an academic critical literature review of the academic theories/concepts/models of the use of social media in banks as a tool for marketing. The issue of Advertising and social media in banks should be addressed as an aspect of marketing.
The paper should identify why the theories/concepts/models of marketing are specifically fit into social media.
The paper should address the fact that Social Media is another vehicle/aspect of marketing.
The paper should address the impact of social media on the banking sector by addressing theories/concepts/models.
The paper should address the spending (yearly budget allocated for the purpose of marketing using social media) of many banks in online advertisements.

The paper can use work by Saunders et al. Research Methods for Business Students 5th Edition. Critical Literature Review Chapter 3 page 58, Fig 3.1 page 60, Section 3.2 page 61, Box 3.1 page 62. Box 3.2 page 64. Box 3.4 page 67.

The paper should be tightly structured with headings.
The paper should be checked for plagiarism. At least five Academic journal articles as references should be used.