Marketing

HARVEY NORMAN

4000 WORD

discusses the components of a marketing plan in detail. Please also include in-text citations and a reference list, both in Harvard style. In sum, the following sections should appear in your marketing plan (in order):

 Executive Summary
 Introduction
 Vision, mission statement and objectives
 Team description
 Macro environment and dynamics
 Target market description
 Competitive analysis and issues analysis
 SWOT analysis
 Marketing Objectives
 Marketing strategy (the marketing mix)
 Budget
 Controls/ Monitoring
 Conclusion
 Reference List